This is a study on the real estate portals. This PPT explains the real estate and the major players in the industry

1. RENT A ROOM
E-Business Group Assignment
Topic: Real Estate
SUBMITTED BY: GROUP 9 – SECTION B
ASHUTOSH SABAT - 14027
DIVYANSHU SRIVASTAVA - 14048
TONY SEBASTIAN – 14171
VARTIKA TEWARI - 14174
SUBMITTED TO: PROF. MOHAMED MINHAJ

2. Real Estate Market in India
• The real estate sector of India is highly acclaimed on a global platform and is
also the second largest employer after agriculture.
• The sector is flourishing and is expected to grow at a steep rate of 30% over the
next decade.
• The Indian real estate market size is expected to reach a good US$ 180 billion
by 2020
• The housing sector contributes more than 5% of the country’s Gross Domestic
Product (GDP).
• There is a shift from family owned business to professionally managed ones

3. 1. Magicbricks
• It provides a platform for property buyers and sellers to locate properties of interest and
source information on the real estate space in a transparent and unambiguous manner.
• Have 6 million monthly visits and 5 lakh property listings.
• Services includes Buy and sell properties, Find Agents, Loans for buying properties and gives
professional advice about real estate.
• Alexa Ranking: 142 (India)
• Pros: Robust Traffic, Clear Market Leader, Quick to Adapt, Best spread of traffic sources.
• Cons: Some of that referral traffic and others seem low quality/ irrelevant for real estate.

4. 2. Commonfloor
• CommonFloor.com is an Indian real estate portal founded in 2007 by three
computer science graduates from IIT Roorkee and JSSATE.
• On 8 January 2015, CommonFloor received funding from Google Capital.
• CommonFloor is providing property search services in more than 120 cities
across India.
• They are the first portal to introduce 3D Live-in tours.
• Exhaustive search options for both renting and buying property.
• Easy to use analytics.
• Apartment and locality reviews.
• A comprehensive and verified data base of apartments across India.
• Apartment community management tools.
• Alexa Ranking: 210 (India)
• Pros: Steady Traffic, Forward thinking approach with long term plans like community
building tools
• Cons: Poor quality referral traffic.

5. 3. Housing.com
• Housing.com is a Mumbai-based real estate search portal which allows customers to
search for housing based on geography, number of rooms, and various other filters.
• The company has 6,000 brokers and serves 40 cities in India including Mumbai,
Bangalore, Kolkata and Delhi.
• Housing.com lists properties submitted by users, either brokers or owners, on an
interactive map.
• The unique feature of this Rental Agreement is that Housing.com pays stamp duty on
the behalf of tenants and landlords, and delivers the e-stamped rental agreement at
their doorstep within 48 hours.
• Alexa Ranking: 523 (India).

6. 4. 99acres.com
• 99acres.com is an internet portal dedicated to meet every aspect of the
consumers’ needs in the real estate industry.
• The website features property listings from builders, dealers and property
owners from all Indian cities.
• It is a forum where buyers, sellers and brokers can exchange information,
quickly, effectively and inexpensively.
• Pros: Steady Traffic, brand equity, time in market and builder relationships.
• Alexa Ranking: 135(India)

7. 5. Airbnb India
• Airbnb is a trusted community marketplace for people to list, discover, and
book unique accommodations around the world — online or from a mobile
phone or tablet.
• Airbnb runs on a marketplace platform model where it connects hosts and
travellers and enables transactions without owning any rooms itself.
• Whether an apartment for a night, a castle for a week, or a villa for a
month, Airbnb connects people to unique travel experiences, at any price
point, in more than 34,000 cities and 190 countries.

8. Gaps in Real Estate Market in India
• The online room/property rental service is not properly addressed.
• Services like Airbnb address the needs of the travellers and people
moving from one city to others.
• But the market penetration of this portal is really low.
• There is no other portal in India with similar business model catering
to these target customers.

9. Business Model - RENT A ROOM
• Rent-A-Room is an online marketplace connecting travellers with local
hosts.
• On one side the platform enables people to list their available space and
earn extra income in the form of rent.
• On the other, Rent-A-Room enables travellers to book unique home stays
from local hosts, saving them money and giving them a chance to interact
with locals.
• The platform also helps people moving from one city to another in finding
a suitable place to stay like home stays, paying guest system etc.
• The platform also have an option to find roommates.

10. The 2 customer segments
Hosts:
• Hosts are the people who own property and want to make some money by renting out
their available space.
• They can create a listing for their property on Rent-A-Room, add property details and set
their own rent, check-in, check-out time etc.
• The host can accept or reject the people who booked their listing based on their social
profiles and other details.
The Guest:
• The Guest are the people who book the listed available spaces from local hosts.
• The Guest have the option to search for a property by filtering them according to rent,
amenities provided, location etc.
• The Guest can also search for roommates to share the room.
• The Guest can book a space by paying through the Rent-A-Room portal.

11. Technology Details
Domain Name: www.rentaroom.in
Web design and development plan:
• Steps include Feasibility study, planning, Designing, testing and implementing,
Maintenance.
• The web development will be outsourced.
• The website will be hosted on cloud platforms like AWS.
• Wireframe: http://2muyb7.axshare.com
Payment System:
• Payment gateways like ccavenue or billdesk can be incorporated into the
website.
• PayPal can also be incorporated for more usability.

12. Marketing Strategy
• To grow your business, you need a marketing strategy. The right
marketing plan identifies everything from:
• Who your target customers are to
• How you will reach them
• How you will retain your customers so they repeatedly buy from you.
• Done properly, your marketing strategy will be the roadmap you need
to follow to get unlimited customers and dramatically improve the
success of your organization.

13. 1. Search Engine Optimisation
• SEO is a marketing discipline focused on growing visibility in organic (non-
paid) search engine results.
• Properly configuring the website with right Meta tags/keywords (rent a room,
Rooms for rent, roommates etc.) helps the website to come on top of search
results.
• Getting relevant backlinks will also increase the page rank.
2. Search Engine Marketing
• SEM is another great method to come on top of search results and reach the
target customers.
• New developments like click-to-action buttons gives companies more traction
and helps in Conversion rate Optimisation (CRO).
• One of the most commonly used SEM platform is AdWords by Google.

14. 3. Social Media
• Real Time Social Media Marketing
• Paid Social Media Advertising
• Social Media Analytics
• Create Great content
4. Blogs
• Creating relevant and attractive content can increase the traffic to the blog
and also to the website.
• Contents related to travelling, house maintance etc. can be relevant here.
5. E-Mail Marketing
6. Traditional Media
Print Ads in Magazines and Newspapers, TV commercials.