Using Social Media to Land a Job
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LinkedIn focused workshop for professional students at Cleveland Community College - Shelby, NC
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Using Social Media to Land a Job
- 1. Build, Grow, Work: Using Social Media to Land Your Next Job 1
- 2. • What is LinkedIn • Build It • Grow It • Use It • Settings • Resources Agenda Build, Grow, Work: Using Social Media to Land Your Next Job 2
- 3. • social NETWORK • Online resume • Research Tool • Job Board • Connects Industries • News Platform Build, Grow, Work: Using Social Media to Land Your Next Job 3 What is LinkedIn? https://ourstory.linkedin.com/ To connect the world's professionals to make them more productive and successful. 400M+ users worldwide 3rd largest social network 2 new users every second 200 Countries 40M+ Students & recent College grads
- 4. Build, Grow, Work: Using Social Media to Land Your Next Job 4 Who Am I? https://www.linkedin.com/in/tonyrossimba/
- 5. Build It Build, Grow, Work: Using Social Media to Land Your Next Job 5 1. Personal Info 2. Experience 3. Skills 4. Education 5. Awards 6. Summary & Headline
- 6. 1. Display a professionally appropriate photo 2. Create the right headline 3. Write a summary that sells YOUr skills and experience 4. Get strong, helpful recommendations Not Friends & Family 5. Tie your LinkedIn profile to your other efforts Consistency in Profile Photos and Summaries 5 Golden Rules Build, Grow, Work: Using Social Media to Land Your Next Job 6
- 7. • Use keywords in summary and skills sections • MAKE IT PERSONAL – WE WANT THE REAL YOU • Review job descriptions and other profiles • Create a descriptive Title: 1 or 2 phrases • What do you do? • Why should we be interested? • Use the “pipe” key (Shift + backward slash) • Keyword | keyword | keyword • Customize your public URL Profile Build, Grow, Work: Using Social Media to Land Your Next Job 7
- 8. Grow Your Network • LinkedIn asks permission to look up your Google contacts or other accounts – It’s Safe • Search for old classmates and friends Build, Grow, Work: Using Social Media to Land Your Next Job 8
- 9. Connect with people Connect with other members and build your network. Build, Grow, Work: Using Social Media to Land Your Next Job 9
- 10. Invite to Connect I don’t know William Build, Grow, Work: Using Social Media to Land Your Next Job 10 Customize the invitation note! • Great meeting you at/when… • We had XYZ101 together… • Sally thought we should connect b/c… • I’m also interested in… • I used your company for… Other…
- 11. • Connected by two different LinkedIn connections • They can introduce you to William • In common with William by location How You’re Connected Build, Grow, Work: Using Social Media to Land Your Next Job 11
- 12. • Groups are vital to the power of LinkedIn • Join groups that are comprised of people in your profession, industry, and targeted employers • You can join a max of 40 groups • Find groups with recent/regular activity • Join NCMCO at CCC for job postings, job search articles, and more! Use the Tools: Groups Build, Grow, Work: Using Social Media to Land Your Next Job 12
- 13. • Do Not post personal updates (this is not Facebook or Instagram) • Avoid religion and politics unless they are your actual stick to news & articles, not personal views and • Do Not link to personal social network accounts • Acceptable if getting into digital marketing or social your other accounts are clean! • Do Not post funny cat videos, epic fails, etc. • Occasional humor is fine – keep it clean, ideally related to fields of interest Don’t Abuse It! Build, Grow, Work: Using Social Media to Land Your Next Job 13
- 14. Profile Settings Build, Grow, Work: Using Social Media to Land Your Next Job 14
- 15. • What do people see when you view their profile? • You should only be viewing profiles you’re interested in • Share activity when you edit/update your profile • Turn off if: discreet job search or you’re making many individual edits Settings to Consider Build, Grow, Work: Using Social Media to Land Your Next Job 15
- 16. Other Social Media Build, Grow, Work: Using Social Media to Land Your Next Job 16 • Twitter – 140 characters, some potential • Jobs are posted – search #hashtags; don’t expect all companies to interact, but try anyway; bio link to LinkedIn profile • Facebook – largest social network, mixed use • Think about your privacy settings; be cautious of job groups; be Professional! • Instagram growing use by business, not networking • Follow companies you’re interested in –
- 17. • http://help.linkedin.com/app/home/ • http://www.themuse.com • http://www.humanworkplace.com • http://www.newstoliveby.net • http://www.Hootsuite.com Resources Build, Grow, Work: Using Social Media to Land Your Next Job 17 Let’s Connect! tony@fullsailco.net @tonyrossimba
- 18. Survey Build, Grow, Work: Using Social Media to Land Your Next Job 18
- 19. Collin County Community College District is an equal opportunity institution and provides education and employment opportunities without discrimination on the basis of race, color, religion, gender, age, national origin disability or veteran status. For more information contact ACCESS at 972-881-5898V/TDD. For persons with hearing or speech impairments please use the Texas Relay Services when offices or departments on campus do not list a TDD number. The Texas Relay number is 1-800-735-2989 (TDD). “This workforce solution was funded by a grant awarded by the U.S. Department of Labor’s Employment and Training Administration. The solution was created by the grantee and does not necessarily reflect the official position of the U.S. Department of Labor. The Department of Labor makes no guarantees, warranties, or assurances of any kind, express or implied, with respect to such information, including any information on linked sites and including, but not limited to, accuracy, continued availability or ownership.” This work by the National Information Security and Geospatial Technologies Consortium (NISGTC), and except where otherwise noted, is licensed under the Creative Commmons Attribution 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/3.0/. Build, Grow, Work: Using Social Media to Land Your Next Job 19
Hinweis der Redaktion
- How many use FB for personal? Professional? LinkedIn? How using? Thought about giving stats, easily found and verifiable. Decided to focus on what to do instead of why. During an interview, you may be asked to open your FB page or take an online survey through FB or LinkedIn,. Right during the interview.
- Professional community, mentors. Connections, support
- When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do 124M+ in US LinkedIn is just a good example, but the practices can relate to other platforms
- Build Your Profile. Grow Your Network. Work it.
- Google yourself, NOT from your own device. Like form public library or computer lab. Summaries and keywords – look at other people who have similar titles: Mine, Malakia Sillcott, Shelly J-D, Arthur Lumzy Build: straight forward. Easier to copy-paste resume than upload. Can be more info than resume. Helps you build – gives you suggestions to improve. Additional information – not necessary to include personal details. Keywords. industry terms and skills so you can be found. Profile, summary, updates Projects: URL, date, description Organziations Certs: leave license # blank
- Use of keywords – in titles, not descriptions
- Grow your network In this screen LinkedIn is asking permission that they can look up your Google or yahoo (etc.) contacts. Connect with people you know. Be selective. Invite to connect. Change formatted wording to personalize. Join Groups. Once you do connect with someone, take 5 minutes to review their profile and see who they are connected to that you want to connect to, and what groups dot hey belong to…
- Connect with people Connect with other members to build your network. The more connections you have increases your networking opportunities. Do not randomly connect with people you don’t know. Not only does that annoy them, you will not gain anything by attempting to connect with someone who has never heard of you. There are two ways to add a person: Go to the tool bar, click Contact and scroll down Type the persons name in the Search box and hit enter
- Invite to connect on LinkedIn John is going to send an invite to William to connect on LinkedIn. There are five options for John to choose on how he knows William. Colleague Classmate We’ve done business together- Friend Other- enter the email address if you know it I don’t know William- If you choose this, a window will pop up and say only to be sent to people you know personally. At this point you are going to see if you can see his resume and see how you connect to him.
- How you’re connected John scrolls down to William’s LinkedIn page. On to the right side he sees How You’re connected to William through two different LinkedIn connections. They can introduce him to William. This is the only way you can connect with William on LinkedIn because he has it set to private. The last part of this page lists what you have in common with William via location.
- Groups in LinkedIn Groups are vital to the power of LinkedIn. Join groups that are comprised of people in your profession, industry, and targeted employers. It is best that you maintain contact with these groups at least once a week by posting and remaining involved in their discussions.
- Profile- choose if you want to be public on your profile or not or just see a few things. Make sure you have the public profile setting so that your LinkedIn profile can be readily found on Google.
- Change your settings If you want to change your profile, email preference, groups and account setting, this can be accessed by clicking on the name and scrolling down to the respective selection.