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The Mad World of
     Ebooks
         Tony Horava
     University of Ottawa
APLA presentation, May 9, 2008
Agenda
 The ‘madness’ and scope of ebooks
 Selection and collection development
 Budgeting
 Acquisitions and cataloguing
 Providing access to ebooks
 Assessing usage of ebooks
 Ontario’s approach to ebooks
 The future of ebooks
The ‘madness’ and scope of ebooks
 Ebooks turn our traditional procedures &
  paradigms upside down- how are they sold,
  acquired, budgeted, catalogued, made accessible
 What is an ebook anyway? No clear equivalent to
  print book
 Could include: Book series; reports; reference
  works; scanned print books; born digital texts ;
  special issues of journals; theses; government
  publications.
 Ebooks can be segmented by chapters
  (PsycBOOKS) or incorporated with other content
  (SpringerLink)
 The discourse on what constitutes publishing
Selection and collection development
 Tools:
 Vendor systems such as Coutts, Blackwell, and
  YBP.
 Aggregators such as Ebrary, EBL and NetLibrary
 Publisher sites
 How to choose between these tools??
 Selection:
 Selecting title by title, or package by package?
 Do you duplicate print with electronic?
 How do approval plans integrate the ebook?
 Who does the selection?
 Collection development policies
 Faculty and end user input
Budgeting
 The many ways of paying for ebooks….

 On book funds by subject
 On a serials or continuations fund
 On an electronic resources fund
 On a consortial fund
 On a special allocation
 Combination of any of the above
Assessment of ebooks
 We need to demonstrate cost-effectiveness and
  value for what we spend
 What value do ebooks add in relation to print
  books, or other library materials?
 How do ebooks contribute to learning outcomes
  and are they integrated into instruction and the
  teaching process?
 Many ways of measuring value: usage statistics,
  focus groups, user studies
Acquisitions issues
 Acquisitions practices and procedures based on
  traditional formats
 A lot of data required to acquire ebooks: vendor
  info, budget code, type of order, vendor code,
  payment options, licensing agreement, MARC
  records, purchase order, etc
 What order code is available for ebooks?
 Innovative Interfaces: ‘ebook’ or ‘ebook renewal’
 Training of staff
A smorgasbord of licensing &
acquisition models
 One-time cost + annual access fee
 One-time cost + one-time platform fee
 One-time cost with no annual access fee (closed
  collection)
 One-time cost + MARC records fee
 One-time cost with multiple payment plan
 Annual cost (subscription fee)
Licensing 'hot button issues'
   Subscribing vs ownership (perpetual access)
   Unlimited access vs concurrent number of users
   Fixed collections vs expanding collections
   Restrictions imposed by DRM (digital rights
    management) systems: limits on printing,
    downloading, and coursepacks
   Exclusion of interlibrary loans
   Option to local load on one's own platform
   Portability: being able to migrate the content to
    new formats
University of Ottawa order form
 An e-resources order form to capture all the data
  (is used for ebook collections)
 Is submitted to an e-resources list that includes
  Acquisitions staff, Cataloguing, and e-resources
  unit
 Ensures key players receive the same information
 Includes: cost, term, fund code, location,
  requestor, order type, cataloguing instructions,
  license information, and type of resource
Cataloguing issues
 Ensuring title-level access in the catalogue is
  essential for promoting visibility and usage
 Creating a viable workflow and regular
  maintenance, as for print titles
 Direct links or OpenURL links from a link resolver?
 MARC records: from the vendor, or OCLC?
 How to handle records for titles offered by
  multiple aggregators, eg NetLibrary, ebrary
 Customizing records, eg URL batch changes
 The big challenge: Keeping the catalogue up-to-
  date!
Cataloguing issues (cont’d)
 Sampling records for accuracy, eg print ISBN;
  original OCLC number; GMD [“electronic
  resource”]; supplementary materials notes
 The reproduction model – print record used as
  the model….what happens with born-digital
  ebooks?
 The advent of FRBR (Functional Requirements for
  Bibliographic Records) will change things
 What about sharing vendor records with OCLC?
  What are the implications of not doing this?
How many doors to ebooks &
ebook collections?
 Via the OPAC
 Via an A-Z Database page listing
 Via subject pages
 Via an ebooks publicity page
 Via OpenURL links (eg SFX, Serials Solutions)
 Via course management systems (eg WebCT or
  Blackboard) – durable links
 Via electronic reserves
“Approaches such as creating Web pages focusing
on e-books, including e-books on subject guides,
and publicizing new e-books on library homepages
are just a few ways to alert patrons to the availability
of ebooks. Because searching online catalogs for e-
books often has limited success, libraries should
strongly consider enhancing or improving the
functionality of search mechanisms that are used by
patrons to locate all types of electronic resources”

“Accessing E-Books through Academic Library Web
sites” Andrea Dinkelman and Kristine Stacy-Bates.
College & Research Libraries 68 (1) 45-58 Jan 2007
Usage statistics
 What are we measuring and how do these
  metrics compare?
 For example, number of downloads, number of
  searches, number of sessions, combination of
  various metrics
 Vendors present data in many different ways
 How does this vary by discipline or type of
  resource? (current; historical; chapters; full
  works)
 Are there parallels with reserves usage?
Challenges in interpreting usage
 Certain subjects lend themselves better to e-book
  format
 Does the heavy use of ebooks reflect lack of print
  books in various subject areas, or a need for
  extra copies?
 Are print & e-books used for different purposes?
 What is the effect of promotion/publicity &
  technology barriers on usage?
 Incongruity in comparing ebook access (short)
  versus print book circulation (long)
 Do core e-book titles represent large percentage
  of use?
Canadian Public Policy Collection & Canadian Health
Research Collection – about 8,000 documents
More statistics…
 Eighteenth Century    ACLS Humanities
  Collection Online:     Ebook Project:

   Jan – Dec 2007        Sept 2006-Aug 2007
  108,423 searches      1,525 searches
  10,098 sessions       12,398 page views
Ontario’s approach to ebooks
 OCUL: Ontario Council of University Libraries
 Twenty universities, ranging from the very large
  (Univ of Toronto – 64,831) to the very small
  (Royal Military College – 1,941)
 381,000 FTE (full-time equivalent) students
 Approximately 180 products licensed
 Total annual spend of about 11M
 Voluntary model
 Includes ejournal collections, index databases,
  reference tools, and ebooks, and software (eg
  RefWorks)
OCUL-IR Ebooks committee
 Established in response to a need to deal with the
  complexity of ebook offerings
 Ebook proposals are evaluated/prioritized by the
  committee
 Information gathering and negotiation
 Creates efficiencies in communication and pooling
  of knowledge
 Use of model license
 Co-chairs: Warren Holder (U Toronto) and myself.
   Three other members (Mary Ann Jameson,
  Janice Adlington, and Carol Stephenson)
Accomplishments to date
 Setting standards for a consortial ebook
  agreement: a structured process and clear
  objectives
 Leveraging our collective power in the wild
  marketplace of ebooks
 Acceptance of local hosting on OCUL's ebook
  platform
 Springer ebook agreement (all 20 schools)
  covering 2005-2008
 Elsevier ebook agreement; several schools
  participated
 Ongoing negotiations with OVID re LWW ebooks
  (nursing & medicine)
The Future of ebooks….
 Will certainly grow in response to various factors:
 Better integration with course delivery
 Better usability of platforms
 Better ebook readers
 More access points and visibility
 Business models that favour the online vs the
  print (eg Springer)
 A shakedown in licensing models
 The Google effect
 Greater acceptance of digital content in some
  disciplines than others; will eclipse print eventually
US Trade Wholesale Electronic Book Sales
                                            (Source: International Digital Publishing
                                            Forum, Statistics)




                                                                                                                                  
A few caveats…
 The data above represent United States revenues only
 The data above represent only trade eBook sales via
  wholesale channels. Retail numbers may be as much as
  double the above figures due to industry wholesale
  discounts.
 The data above represent only data submitted from approx.
  12 to 15 trade publishers
 The data does not include library, educational or
  professional electronic sales
 The numbers reflect the wholesale revenues of publishers
 The definition used for reporting electronic book sales is "All
  books delivered electronically over the Internet OR to hand-
  held reading devices"
 The IDPF and AAP began collecting data together starting in
  Q1 2006
Ebooks in Asia
 South Korea: The country's e-book market this
  year is expected to amount to 140 billion won
  (US$144 million), a surge of 220 per cent from
  last year, according to the latest edition of eBook
  Today
 Japan: The Digital Content Association of Japan
  projects that mobile phone sales of e-books will
  increase to 11.7 billion yen (US$99 million) in
  2007, compared to a projected 9.4 billion yen
  (US$79 million) for Internet sales.
 The convergence of mobile device technology and
  delivery of ebook content is a key factor
Amazon’s Kindle
Thanks for listening.
 Any questions or
    comments?
        Tony Horava
    thorava@uottawa.ca
  (613) 562-5800 ext3645

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The mad world of ebooks apla 2008

  • 1. The Mad World of Ebooks Tony Horava University of Ottawa APLA presentation, May 9, 2008
  • 2. Agenda  The ‘madness’ and scope of ebooks  Selection and collection development  Budgeting  Acquisitions and cataloguing  Providing access to ebooks  Assessing usage of ebooks  Ontario’s approach to ebooks  The future of ebooks
  • 3. The ‘madness’ and scope of ebooks  Ebooks turn our traditional procedures & paradigms upside down- how are they sold, acquired, budgeted, catalogued, made accessible  What is an ebook anyway? No clear equivalent to print book  Could include: Book series; reports; reference works; scanned print books; born digital texts ; special issues of journals; theses; government publications.  Ebooks can be segmented by chapters (PsycBOOKS) or incorporated with other content (SpringerLink)  The discourse on what constitutes publishing
  • 4. Selection and collection development  Tools:  Vendor systems such as Coutts, Blackwell, and YBP.  Aggregators such as Ebrary, EBL and NetLibrary  Publisher sites  How to choose between these tools??  Selection:  Selecting title by title, or package by package?  Do you duplicate print with electronic?  How do approval plans integrate the ebook?  Who does the selection?  Collection development policies  Faculty and end user input
  • 5. Budgeting  The many ways of paying for ebooks….  On book funds by subject  On a serials or continuations fund  On an electronic resources fund  On a consortial fund  On a special allocation  Combination of any of the above
  • 6. Assessment of ebooks  We need to demonstrate cost-effectiveness and value for what we spend  What value do ebooks add in relation to print books, or other library materials?  How do ebooks contribute to learning outcomes and are they integrated into instruction and the teaching process?  Many ways of measuring value: usage statistics, focus groups, user studies
  • 7. Acquisitions issues  Acquisitions practices and procedures based on traditional formats  A lot of data required to acquire ebooks: vendor info, budget code, type of order, vendor code, payment options, licensing agreement, MARC records, purchase order, etc  What order code is available for ebooks?  Innovative Interfaces: ‘ebook’ or ‘ebook renewal’  Training of staff
  • 8. A smorgasbord of licensing & acquisition models  One-time cost + annual access fee  One-time cost + one-time platform fee  One-time cost with no annual access fee (closed collection)  One-time cost + MARC records fee  One-time cost with multiple payment plan  Annual cost (subscription fee)
  • 9. Licensing 'hot button issues'  Subscribing vs ownership (perpetual access)  Unlimited access vs concurrent number of users  Fixed collections vs expanding collections  Restrictions imposed by DRM (digital rights management) systems: limits on printing, downloading, and coursepacks  Exclusion of interlibrary loans  Option to local load on one's own platform  Portability: being able to migrate the content to new formats
  • 10. University of Ottawa order form  An e-resources order form to capture all the data (is used for ebook collections)  Is submitted to an e-resources list that includes Acquisitions staff, Cataloguing, and e-resources unit  Ensures key players receive the same information  Includes: cost, term, fund code, location, requestor, order type, cataloguing instructions, license information, and type of resource
  • 11. Cataloguing issues  Ensuring title-level access in the catalogue is essential for promoting visibility and usage  Creating a viable workflow and regular maintenance, as for print titles  Direct links or OpenURL links from a link resolver?  MARC records: from the vendor, or OCLC?  How to handle records for titles offered by multiple aggregators, eg NetLibrary, ebrary  Customizing records, eg URL batch changes  The big challenge: Keeping the catalogue up-to- date!
  • 12. Cataloguing issues (cont’d)  Sampling records for accuracy, eg print ISBN; original OCLC number; GMD [“electronic resource”]; supplementary materials notes  The reproduction model – print record used as the model….what happens with born-digital ebooks?  The advent of FRBR (Functional Requirements for Bibliographic Records) will change things  What about sharing vendor records with OCLC? What are the implications of not doing this?
  • 13. How many doors to ebooks & ebook collections?  Via the OPAC  Via an A-Z Database page listing  Via subject pages  Via an ebooks publicity page  Via OpenURL links (eg SFX, Serials Solutions)  Via course management systems (eg WebCT or Blackboard) – durable links  Via electronic reserves
  • 14. “Approaches such as creating Web pages focusing on e-books, including e-books on subject guides, and publicizing new e-books on library homepages are just a few ways to alert patrons to the availability of ebooks. Because searching online catalogs for e- books often has limited success, libraries should strongly consider enhancing or improving the functionality of search mechanisms that are used by patrons to locate all types of electronic resources” “Accessing E-Books through Academic Library Web sites” Andrea Dinkelman and Kristine Stacy-Bates. College & Research Libraries 68 (1) 45-58 Jan 2007
  • 15. Usage statistics  What are we measuring and how do these metrics compare?  For example, number of downloads, number of searches, number of sessions, combination of various metrics  Vendors present data in many different ways  How does this vary by discipline or type of resource? (current; historical; chapters; full works)  Are there parallels with reserves usage?
  • 16. Challenges in interpreting usage  Certain subjects lend themselves better to e-book format  Does the heavy use of ebooks reflect lack of print books in various subject areas, or a need for extra copies?  Are print & e-books used for different purposes?  What is the effect of promotion/publicity & technology barriers on usage?  Incongruity in comparing ebook access (short) versus print book circulation (long)  Do core e-book titles represent large percentage of use?
  • 17. Canadian Public Policy Collection & Canadian Health Research Collection – about 8,000 documents
  • 18. More statistics…  Eighteenth Century  ACLS Humanities Collection Online: Ebook Project: Jan – Dec 2007 Sept 2006-Aug 2007 108,423 searches 1,525 searches 10,098 sessions 12,398 page views
  • 19. Ontario’s approach to ebooks  OCUL: Ontario Council of University Libraries  Twenty universities, ranging from the very large (Univ of Toronto – 64,831) to the very small (Royal Military College – 1,941)  381,000 FTE (full-time equivalent) students  Approximately 180 products licensed  Total annual spend of about 11M  Voluntary model  Includes ejournal collections, index databases, reference tools, and ebooks, and software (eg RefWorks)
  • 20. OCUL-IR Ebooks committee  Established in response to a need to deal with the complexity of ebook offerings  Ebook proposals are evaluated/prioritized by the committee  Information gathering and negotiation  Creates efficiencies in communication and pooling of knowledge  Use of model license  Co-chairs: Warren Holder (U Toronto) and myself. Three other members (Mary Ann Jameson, Janice Adlington, and Carol Stephenson)
  • 21. Accomplishments to date  Setting standards for a consortial ebook agreement: a structured process and clear objectives  Leveraging our collective power in the wild marketplace of ebooks  Acceptance of local hosting on OCUL's ebook platform  Springer ebook agreement (all 20 schools) covering 2005-2008  Elsevier ebook agreement; several schools participated  Ongoing negotiations with OVID re LWW ebooks (nursing & medicine)
  • 22. The Future of ebooks….  Will certainly grow in response to various factors:  Better integration with course delivery  Better usability of platforms  Better ebook readers  More access points and visibility  Business models that favour the online vs the print (eg Springer)  A shakedown in licensing models  The Google effect  Greater acceptance of digital content in some disciplines than others; will eclipse print eventually
  • 23. US Trade Wholesale Electronic Book Sales (Source: International Digital Publishing Forum, Statistics)                                                                                                                                 
  • 24. A few caveats…  The data above represent United States revenues only  The data above represent only trade eBook sales via wholesale channels. Retail numbers may be as much as double the above figures due to industry wholesale discounts.  The data above represent only data submitted from approx. 12 to 15 trade publishers  The data does not include library, educational or professional electronic sales  The numbers reflect the wholesale revenues of publishers  The definition used for reporting electronic book sales is "All books delivered electronically over the Internet OR to hand- held reading devices"  The IDPF and AAP began collecting data together starting in Q1 2006
  • 25. Ebooks in Asia  South Korea: The country's e-book market this year is expected to amount to 140 billion won (US$144 million), a surge of 220 per cent from last year, according to the latest edition of eBook Today  Japan: The Digital Content Association of Japan projects that mobile phone sales of e-books will increase to 11.7 billion yen (US$99 million) in 2007, compared to a projected 9.4 billion yen (US$79 million) for Internet sales.  The convergence of mobile device technology and delivery of ebook content is a key factor
  • 27. Thanks for listening. Any questions or comments? Tony Horava thorava@uottawa.ca (613) 562-5800 ext3645