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Embedded Ethnography
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How ethnography and contextual inquiry can impact design and development.
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Embedded Ethnography
1.
embedded ethnography: from trenches
to understanding
2.
human-centered design lifecycle Analyze Design Evaluate Deliver 1 2 3 4 Ongoing
user, stakeholder, SME and engineering collaboration tonia m. bartz | embedded ethnography Repeat
3.
ethnography the study and systematic
recording of human races and cultures tonia m. bartz | embedded ethnography
4.
purpose desire to connect design
with purpose tonia m. bartz | embedded ethnography
5.
preparations training + supplies reading
+ research tonia m. bartz | embedded ethnography
6.
environment embedded with Marines experienced
two different environments tonia m. bartz | embedded ethnography
7.
culture acceptance + approval teams,
not individuals tonia m. bartz | embedded ethnography
8.
human-centered design observation direct interactions tonia
m. bartz | embedded ethnography
9.
takeaways learn more than
expected capabilities based on cultures tonia m. bartz | embedded ethnography
10.
contact Tonia M. Bartz Senior
Designer – Human Sciences 480.441.5437 tonia.bartz@gdc4s.com tonia m. bartz | embedded ethnography
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