KPM's Recommendations for Monetizing the STUPH File Radio Show
•
0 gefällt mir•331 views
The document discusses strategies to improve the marketing and monetization of The Stuph File podcast. It identifies inconsistencies in the brand image and an unoptimized website as weaknesses. Recommendations include rebranding with a new logo and visual identity, overhauling the website for better organization and SEO, using metadata to improve discoverability, integrating social media promotion, exploring monetization options like sponsorship and affiliate marketing, and leveraging live streaming apps like Periscope. The goal is to professionalize the digital presence to build the brand and audience while exploring monetization opportunities.
Empfohlen
Weitere ähnliche Inhalte
Andere mochten auch
Andere mochten auch (12)
Ähnlich wie KPM's Recommendations for Monetizing the STUPH File Radio Show
Ähnlich wie KPM's Recommendations for Monetizing the STUPH File Radio Show (20)
Mehr von Key Point Consultants
Mehr von Key Point Consultants (10)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
KPM's Recommendations for Monetizing the STUPH File Radio Show
- 8. KEY POINT MARKETERS The STUPH File& PeterAnthonyHolder THE STUPHFILE PETERANTHONY HOLDER
- 9. KEY POINT MARKETERS There are three critical issues to address How to monetize? There is no financial compensationcoming fromThe Stuph File program1 Monetizing the program would compensate PAHfor all of the effortand time allocated to its production2 Assist PAH in the marketing and continuation of The Stuph File 3
- 10. KEY POINT MARKETERS Marketing mix for the STUPH File 🎙 📍 💰 🗣
- 11. KEY POINT MARKETERS Marketing mix for the STUPH File Product 🎙 📍 💰 🗣 An eclectic weekly radioshow with entertaininginterviews and odd news stories, running at about 57 minute per show
- 12. KEY POINT MARKETERS Marketing mix for the STUPH File Product,price 🎙 📍 💰 🗣 An eclectic weekly radioshow with entertaininginterviews and odd news stories, running at about 57 minute per show Offered free of charge through all locations in which it is heard
- 13. KEY POINT MARKETERS Marketing mix for the STUPH File Product,price, place 🎙 📍 💰 🗣 An eclectic weekly radioshow with entertaininginterviews and odd news stories, running at about 57 minute per show Offered free of charge through all locations in which it is heard It is heardthrough several terrestrial radio stations internationally and online through his website, CyberStationUSA.com, iTunes and Stitcher
- 14. KEY POINT MARKETERS Marketing mix for the STUPH File Product,price, place,and promotion 🎙 📍 💰 🗣 An eclectic weekly radioshow with entertaininginterviews and odd news stories, running at about 57 minute per show Offered free of charge through all locations in which it is heard It is heardthrough several terrestrial radio stations internationally and online through his website, CyberStationUSA.com, iTunes and Stitcher The Stuph File’s website,PAH’s blog, and the social media presence (PAH’s twitter account and The Stuph File’s Facebook group)
- 15. KEY POINT MARKETERS The audiobroadcasting market issplit intothree Radio,digital radio,and podcast RADIO DIGITAL RADIO PODCAST 🎙 📱 🎧
- 16. KEY POINT MARKETERS The audiobroadcasting market issplit intothree With high growth in digital radio and podcastdownloads 226 million <1% growth 172 million 6% growth 2.6 billion downloads 🎙 📱 🎧
- 17. KEY POINT MARKETERS Advertising in the radio broadcasting market is strong in digitalradio Radio,digital radio,and podcast $16 billion LOW $2.6 billion HIGH $35million 98% on 📲 🎙 📱 🎧
- 18. KEY POINT MARKETERS The podcast market is taking off 2.6 billion downloads 🎧17% of Americans listen once per month (double since 2008) 63% of downloads are on the 📲
- 19. KEY POINT MARKETERS The typical podcast consumer Young,affluent,and tech savvy 2.6 billion downloads 🎧 PODCASTER • Young(12-34) • Affluent(100k+) • Twice as likely to listen • Tech savvy • Uses socialmedia (YouTube) • Commutes & gym occasions 😃
- 20. KEY POINT MARKETERS There is a strong reputationfrom reputableguests The STUPH File has an inconsistentbrand image thatneeds to be realigned § PeterAnthony Holder § Unique Nicheand brand § ReputableGuests § Small Niche market § Discourse betweentarget and podcasts listeners § Inconsistent brand image § NewSharing Applications § Unique Monetization § Fragmentedindustry § Volatility ofTechnology § Low barriers, increase Saturation § Advertisingfocusedon Smart Phones 💪 🎯 👎 🙅 STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
- 21. KEY POINT MARKETERS An overall weak industry as most people flock towardsvideo content Fragmented rivalryamong afew large organizations Consumers have buyer power Substitutesfrom other channels Advertisers have supplier power Very few barriers to entry High levels of competition
- 22. KEY POINT MARKETERS A few trendsthat are pointingtowardsdigitaland hands-free technology SOCIOCULTURAL TECHNOLOGICAL • On-the-go entertainment • Educationalvideo popularity • Less time spent per media • Distribution • Smartphones • Internet • Bluetooth & cars 😃 🖥
- 23. KEY POINT MARKETERS Inconsistentbrand image but accumulated followingonFacebook & Twitter 2000 members in the STUPH group ⭐ 1500 followers for Mr.Holder ⭐
- 24. KEY POINT MARKETERS Createa page on Facebookand an account on Twitter Addresses inconsistentbrand image GROUP to PAGE Simple like tobecome a fan, more public, parallel engagement Create a STUPH File account Parallel engagement,relevantnews,instantinteraction
- 25. Branding
- 27. KEY POINT MARKETERS Newlogo unveiling
- 28. KEY POINT MARKETERS Newlogo brings three distinct benefits CONSISTENCY Consistent image CLEAN & SIMPLE Easy to rememberand recall INTEGRATION All on brand touch points
- 29. KEY POINT MARKETERS iTunes logo reveal BEFORE
- 30. KEY POINT MARKETERS iTunes logo reveal BEFORE AFTER
- 31. KEY POINT MARKETERS Stitcherlogo reveal BEFORE
- 32. KEY POINT MARKETERS Stitcherlogo reveal BEFORE AFTER
- 33. KEY POINT MARKETERS A new brand strategy thatcommunicatesbenefitson all platforms Integrating socialmedia The STUPH File seeks to share insightand knowledge with an internationalandexpat audience in a varietyof topics in music, television, andcinema. DEFINE BRAND MEANING
- 34. KEY POINT MARKETERS A new brand strategy thatcommunicatesbenefitson all platforms Integrating socialmedia The STUPH File seeks to share insightand knowledge with an internationalandexpat audience in a varietyof topics in music, television, andcinema. DEFINE BRAND MEANING Transmitthe brand signals to listeners, influencers, and stakeholders via Stuph File touch points. TRANSMIT BRAND SIGNALS
- 35. KEY POINT MARKETERS A new brand strategy thatcommunicatesbenefitson all platforms Integrating socialmedia The STUPH File seeks to share insightand knowledge with an internationalandexpat audience in a varietyof topics in music, television, andcinema. DEFINE BRAND MEANING Transmitthe brand signals to listeners, influencers, and stakeholders via Stuph File touch points. TRANSMIT BRAND SIGNALS Spreadpositive reviews andsolicit feedback fromthe audience to keepfollowers engagedin the loop. AMPLIFY PWOM R E T E N T I O N
- 36. KEY POINT MARKETERS Buildbrand equity through retention Awareness Awareness Recall the brand - - -
- 37. KEY POINT MARKETERS Buildbrand equity through retention Awareness,image Awareness Image Recall the brand Recall the brand - Describe the brand toa potential follower - - - -
- 38. KEY POINT MARKETERS Buildbrand equity through retention Awareness,image,credibility Awareness Image Credibility Recall the brand Recall the brand Recall the brand - Describe the brand toa potential follower Describe the brand toa potential follower - - Trust and believe the brand - - -
- 39. KEY POINT MARKETERS Buildbrand equity through retention Awareness,image,credibility,and relevance Awareness Image Credibility Relevance Recall the brand Recall the brand Recall the brand Recall the brand - Describe the brand toa potential follower Describe the brand toa potential follower Describe the brand toa potential follower - - Trust and believe the brand Trust and believe the brand - - - Give followers a reasontocome back
- 40. Website Revamp
- 41. KEY POINT MARKETERS Creatingand strengtheningThe StuphFile’sdigital footprint Need to converthis strong analog presence into a strong digitalpresence
- 42. KEY POINT MARKETERS Websiterevamp with SquareSpace New homepage Eye-catching Concise taglines Easy navigation Call-to-action
- 43. KEY POINT MARKETERS Navigation is notoptimizedand clean Unresponsive links,should be categories of their own in order for SEO to work
- 44. KEY POINT MARKETERS Sub-navigationrevampwitha cleaner user interface SEO focus
- 45. KEY POINT MARKETERS Responsive, but not optimized Inconsistentpage theme in each link,need to use SEO Consistent theme SquareSpace SEO Names as sub-nav Organized
- 46. KEY POINT MARKETERS Experimentwith emerging,popularbroadcast apps Periscope
- 47. KEY POINT MARKETERS You become yourown, “on the go” broadcasting station Periscope
- 48. KEY POINT MARKETERS Pricelessfeedback loop Periscope
- 49. KEY POINT MARKETERS Pricelessfeedback loop Live comments and likes Periscope Commentsreceived in real-time1
- 50. KEY POINT MARKETERS Pricelessfeedback loop Greatfor professionalspeakers&entrepreneurs testing outnew ideas Periscope Commentsreceived in real-time1 Built for professionals2
- 51. KEY POINT MARKETERS Pricelessfeedback loop Businesses &mediapersonalities use itfor ‘insider videos’,live Q&A’s Periscope Commentsreceived in real-time1 Built for professionals2 Insider videos + Q&A3
- 52. KEY POINT MARKETERS Pricelessfeedback loop Builds a loyalfan base plus adds to your existing audience by10x! Periscope Commentsreceived in real-time1 Built for professionals2 Insider videos + Q&A3 Adds to existing audience by 10x4
- 53. KEY POINT MARKETERS Pricelessfeedback loop Mr. Holder can leverage his personalityhere! Periscope Commentsreceived in real-time1 Built for professionals2 Insider videos + Q&A3 Adds to existing audience by 10x4 Leverage personality5
- 54. Recommendations
- 55. KEY POINT MARKETERS Use metadatato draw in traffic Metadatais SEO for podcasts Podcasts are not searchable Enablesmore targeted reach
- 56. KEY POINT MARKETERS Use metadatato draw in traffic Metadatais SEO for podcasts Podcasts are not searchable Enablesmore targeted reach
- 57. KEY POINT MARKETERS Use metadatato draw in traffic Metadatais SEO for podcasts Podcasts are not searchable Enablesmore targeted reach
- 58. KEY POINT MARKETERS Listenershipanalytics Analytics are required across all platforms to maximizereach Number of weekly downloadsis essential Stats on audience is key for securing advertising
- 59. KEY POINT MARKETERS Sponsorship 20,000 Downloads per week is the magic number $10-45 CPM range per thousands downloads Niche Positioning, brand alignment, and engagement is key 61% Of podcast listeners respond tosponsorship
- 60. KEY POINT MARKETERS Affiliatemarketing Track Great tool for tracking audience engagement Newsletter Can be used on the show, on the websiteand in a newsletter Alignment Requires an alignment between the brand and audience
- 61. KEY POINT MARKETERS Generatingonline traffic Do this Trojan horse marketing Then this The website must be turned into an online platform And you’ll get this Can convert Facebook group into traffic
- 62. KEY POINT MARKETERS Crowdfunding 80k+ Launched projects 44% Success rate 25% Do not reach 30%of funding ü Generates a call-to-actionfor donating ü Celebrates the newand improvedThe Stuph File platform ü Humanizes Peter Anthony Holder ü Enhances brand loyalty and listener engagement
- 63. KEY POINT MARKETERS Implementationforimprovement PRIORITY CONSTANT ENHANCEMENT PHASE I PHASE II PHASE III PHASE IV WEBSITE OVERHAUL REBRANDING & SOCIAL MEDIA MONETIZE PERISCOPE Q1 Q2 Q2 Q4
- 64. Thank You
- 65. KEY POINT MARKETERS Appendix:Brand Letter
- 66. KEY POINT MARKETERS Appendix:Website Observations • Extensive use of orange and yellowgradients • Highlights: red& dark brown • Sparse navigation& unorganized content • Result: site looks more comical than credible. Unlike ones used tointerviewnotable personalities. • Wealthof content exists but needs to be clearly organizedand optimized.
- 67. KEY POINT MARKETERS Appendix:Brand BuildingMoodBoard
- 68. KEY POINT MARKETERS Appendix:New Logo
- 69. KEY POINT MARKETERS Appendix:New Logo Font,Design,Colours