Pop genre conventions

1. Pop MusicPop Music
Conventions Of The Genre
- The Artists is often wearing fashionable, or trendy clothes.
- Artists are more often than not portrayed as happy to provide a feel good factor to their music
- The lyrics are quite often based around love or relationships, of course there are numerous
exceptions and music has generally steered from this slightly in recent years
- Bands express unity associated with teenagers
- The music genre itself can be portrayed through the video, dress and setting as well as the
actual music
- Pop magazines are often printed in bright bold colours, as are videos filmed, which are
normally associated with a positive vibe
https://www.youtube.com/watch?v=QJO3ROT-A4E – Teenage pop association

2. Conventions Of The Genre
- The videos are often between 3 and 5 minutes long with a set structure, upbeat
hook and consistent beat.
- The Pop industry tends to follow trends, oppose to being unique or diverse
- The form of song uses follows a hook, which is meant to be catchy and stick in an
audiences mind, in order to gain sales
- Pop music promotion is often via radio stations, YouTube adverts, magazines. In
the UK pop songs are almost guaranteed to be heard daily on the radio.

3. Music Video ImageryMusic Video Imagery
-In modern day pop music, their videos often include beats that are very
dance orientated
- They also stereotypically are associated with people in their ‘teen’ years,
as many in their youth enjoy; partying, clubbing and dancing, which is
exactly the purpose of pop music.
- A lot of the imagery utilised by the pop music industry is based on sex
appeal and voyeurism, and the lengths of this have been extended
throughout recent years – which teens enjoy.
Roll Deep – Green Light (2000) Voyeurism
https://www.youtube.com/watch?v=5FGgdQKw5_s
Rita Ora – How We Do (2012) Party and Dancing
https://www.youtube.com/watch?v=paeIQMFFoZo

4. Pop Artist ImageryPop Artist Imagery
Pop artists in the modern day are
presented in a very sexual and seductive
way. With such easy access to music
videos, artists choose to dress
provocatively as they are fully aware that
their mainly teenage audience are
attracted to such attire with rampant
hormones. This is accentuated more so
with female artists, but is still present with
males.

5. TechnologyTechnology
With such progression in the last
decade considering technology
and editors abilities to diverse
music videos, there has been a
major upheaval in the work that
special effects play in common
music videos.

6. TechnologyTechnology
With such progression in the last
decade considering technology
and editors abilities to diverse
music videos, there has been a
major upheaval in the work that
special effects play in common
music videos.