Tonal Innovation Center (TONIC) hosted the second annual International Musical Instruments Seminar in Joensuu, Finland on 14th September- 16th September 2011.

2. DANGER ZONE!
Expectations:
• Move last year’s seminar forward, having gained consensus last year, assess how
have we progressed as a group and an industry.
• Conducive environment to work with your international peers with ‘round
table’ and expert panel discussions.
• Answers to your challenges, voice for your solutions - lively and open debate.
More discussion and social opportunities to challenge and innovate:
• Workshops, lunch topics, group dinner, more informal setting...
• Design and Technology insights from the pros
• Support for new business and start ups !
• Launching new technology and brands globally y questions
• Legislation, excise and customs - minimize risk Ans wers to m ct ric guitar
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3. Day 1
THE 2ND INTERNATIONAL
PROGRAM MUSICAL INSTRUMENTS
SEMINAR
14 Septemberit2011 ion
by invitat
Heikki Koivurova, Tonal Innova
tion Center
1400 - 1600 Enocel vis tion Center
Heikki Koivurova, Tonal Innova
1800 - 2000 Welcome
‘Bridge the Gap,
15 September 2011 Rob Connell, Connell Internatio
nal from Concept to Market’
0900 - 0920 Welcome tion Center
Heikki Koivurova, Tonal Innova at Karjalantalo
0920 - 0940 Introducing TONIC
, setting the stage
Jonathan Lee, Walden Guitars 14TH 16TH SEPTEMBER 2011
0940 - 1020 Walden Guitars
and KHS Musical
ture´s (Ilosaari), Joensuu, Finland
Instruments: An Asian manufac
and
perspective related to alternative
sustainable materials Marine Gauthier, TFT, The Forest
Trust
rent regulations
1020 - 1100 TFT update on cur ry
and initiatives for the MI indust
1100 - 1120 coffee break tion Center
l fibre composites Heikki Koivurova, Tonal Innova
1120 - 1200 Introducing natura rsity of Technology
l nanomaterials Kristiina Oksman, Luleå Unive
1200 - 1240 Introducing natura
1240 - 1320 Panel discussion
r lunch
1320 - 1430 Birds of a feathe Markku Nikkilä, Elastopoli
ation driven
1430 - 1510 Elastopoli - Applic oring
material manufacturing and tail
possibilities of the new material Jukka-Pekka Karppinen, Flaxw
oo d
ology,
1510 - 1550 Flaxwood techn
Patented injection molding
1550 - 1610 coffee break Marianne Bailey, Industrial des
igner
ment?
1610 - 1650 What is an Instru
Guitar Pasi Marttila, Comsol
1650 - 1730 Comsol - Virtual
1730 - 1800 Panel discussion
band
1900 - 2200 Buffet dinner and

4. Birds of a Feather Lunch
Table Topic:
Table Topic:
Technology &
Marketing
Hosts: Production
Rick Nelson Hosts:
JP karppinen
Paul McManus
Markku Nikkilä
Rob Connell
Heikki Koivurova
Table Topic:
Table Topic: MI Design
MI Design Education
Hosts: Hosts:
Marianne Bailey Suvi Sirainen
Tim Teel
Jonathan Lee Table Topic:
Suvi Sirainen Ecology &
Legislation
Hosts:
Marine Gauthier
Neil Lilien

5. Day 2
PROGRAM
16 September 2011
0830 - 1000 Factory Tour by reservation
1000 - 1020 Welcome day 2 & coffee
Rob Connell, Connell Internati
on al
1020 - 1100 CF Martin & Co - Insight from
the Tim Teel, C.F. Martin & Co
Director of Instrument Design
1100 - 1140 Flaxwood Guitars
Rick Nelson, Nelson Internati
Perspective of a “new” player on al Associates
entering the market
1140 - 1220 MI Industry Update
1220 - 1320 Neil Lilien, RS Berkeley Co
Design Workshop
1220 - 1320 As preselected at registration
Finance Workshop + Mar
1220 - 1320 keting As preselected at registration
Technical Workshop
As preselected at registration
1320 - 1430 Lunch
1430 - 1510 Music Industry Association
Paul McManus, Music Indust
CEO address on the UK marke ries Association
1510 - 1540 t
TONIC market research findin
gs Mikko Ruotsalainen, Universit
y of Turku / Tonal
1540 - 1610 Innovation Center
TONIC education & Degree
Suvi Sirainen, Tonal Innovati
Programme in Design on Center
1610 - 1650 Panel discussion
1650 - 1700 General Close
1700 - 1800 Rob Connell, Connell Internati
One -on-One meetings onal
by appointmnet

6. Day 2 Options:
Flaxwood 0830 departure from Sokos Kimmeli - 1000:
Factory Tour
Restaurant Back Room Workshop 1220- 1320: Main Hall Workshop 1220- 1320:
Marketing 3 Technology 1
Restaurant Workshop 1220- 1320: Restaurant Workshop 1220- 1320:
Design 2 Finance 4
SIgn up for 1700 - 1800:
One on Ones

22. Help us make it a good one!
• Sign up asap for the options (if not done at registration)
• Keep the questions and comments flowing
• Complete the registration and feedback forms for future improvements
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23. Finland’s position as a leader in the world is only a matter of perception!
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