1. Global praxis in digital
marketing
Or
It takes courage to raise the bar
Toms Panders, DMC, 26.09.2012
2. // It takes courage to raise the bar
This is a story of someone who made it
• Many opportunities are not used
• What advertisers are waiting for?
• Yes, I think we are lacking inspiring examples
• Sure, we could use some know-how
• But after all, its still tough to face many FAILS before starting
to WIN
Digital Marketing Convention
3. // It takes courage to raise the bar
We have not reached limits yet
• Adserving magic is based on cookies
• And so does Retargeting:
We can store your cookies to target relevant ads!
Digital Marketing Convention
4. // It takes courage to raise the bar
How it works
Seeking for the product
Digital Marketing Convention
5. // It takes courage to raise the bar
How it works
www.insurance.com
Nice, but
I am not
sure!
NO Action
Digital Marketing Convention
6. // It takes courage to raise the bar
How it works
Digital Marketing Convention
7. // It takes courage to raise the bar
How it works
Digital Marketing Convention
8. // It takes courage to raise the bar
How it works
I’ll buy it!
Digital Marketing Convention
9. // It takes courage to raise the bar
How can we use it?
• With questionnaires
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10. // It takes courage to raise the bar
How can we use it?
• To reach clickers
Give a city Are you sure
as present! you don’t
want to give a
present?
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11. // It takes courage to raise the bar
How can we use it?
• With publishers behavioral data
– Real estate, house, garden
– Healthy life-style
– For women
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12. // It takes courage to raise the bar
Results
• Increased CTR and CR
• Saved impressions
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13. // It takes courage to raise the bar
Key findings
• Use rich media
• Don’t creep out
• Don’t stalk
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14. // It takes courage to raise the bar
Bandits made it!
• Reactive media agency makes retargeting since 2009
• They all took it to the next level:
all for
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16. // It takes courage to raise the bar
Why success story?
• CTR ~1% (60% more than regular)
• Maggi sales exceeded expectations
• Reactive media agency is expert with advanced campaigns
• Delfi.lv/.lt/.ee, Apollo.lv and others are first choice to deliver
«something special»
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17. Be brave cas
it’s worth it!
Join us @: Contact:
Toms Panders toms.panders@gemius.com
Facebook.com/GemiusGroup
Twitter.com/Gemius International Publishers Segment Manager Mob.: (+371) 2 912 79 51
Slideshare.net/Gemius_com
YouTube.com/WwwGemiusCom
Hinweis der Redaktion
Who has smart phones, smartTvs? Who does some business with it?
Some of you know retargeting for many years. Boring? But hey it’s the same case as with devices – why don’t we start to use them?!
Cel: Ukreplatj pozicije na rinke, junashej 16-25. Rishenije - porivelekath i razvlekatj na maksimaljnij ohvat.