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The Supply Chain Leadership Forum 2011: Walt Disney World® Resort, Lake Buena Vista, FL




  Supply Chain Planning in Asia
  Gene Tyndall, EVP, Tompkins Associates
  & Steve Ganster, EVP, Tompkins Associates
Session Scope

 This Session Will Focus On:
 •   Primary objective of supply chain planning in Asia
 •   Planning top priorities
 •   S&OP process challenges
 •   Sourcing and distributing in Asia
 •   Move, store and fulfillment in Asia
 •   Planning for risk management
 •   Other needs for supply chain planning for Asia
 •   Discussion

       Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com   2
Primary Objective

Primary Objective of Supply Chain Planning in Asia
 • Synchronizing product supply with demand

 S                                     Business Strategy and Goals                                                      C
 U                                          Financial Management                             ….                         U
 P                          Operations and Technology Management                                                        S
 P                    Performance Management (Metrics and Reports)
                                                                                                                        T
 L                                                                                                                      O
 I                                                                                                            DELIVER   M
     PLAN                 BUY               MAKE                 MOVE                   STORE                    &       T
 E                                                                                                                      E
                                                                                                                        O
                                                                                                               SELL
 R                                                                                                                      R
                                                                                                                        M
                                                                                                                        SE
 S                                                   Material Flow                                                      R
                                                   Information Flow                                                     S
                                                      Cash Flow
                                                       Work Flow




      Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com                  3
Planning Top Priorities

 Top Priorities
 • Establish how inventories will be created
 • Establish the network infrastructure of facilities and
   flows
 • Plan for supply chain risks




       Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com   4
S&OP Process

Challenges of Conducting an Effective S&OP
Process in Asia
 • Cultural differences
 • Communication
 • Greater variability in
   processes
 • Decision-making
   complexity




      Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com   5
Sourcing and Distributing in Asia

Unique challenges posed by sourcing and/or
distributing in Asia
 • Variability in lead times
 • Supply chain delays and disruptions
 • Cost overruns
 • Supplier performance
 • Item visibility


              Yet this is Critical for Optimizing
                   Efficiency and Logistics.


        Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com   6
Move, Store and Fulfillment in Asia

Planning for Move, Store and Fulfill in Asia
 • Supply chain complexity and length
 • Infrastructure issues such as ongoing work on roads
   and rail and airport facilities
 • Sheer size and magnitude of population centers
 • Continuous change
 • Capacity issues




      Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com   7
Move, Store and Fulfillment in Asia

Planning for Move, Store and Fulfill in Asia
 • Distribution network must balance costs
                                                                             Sweet Spot: Optimal Margin 
                                                                             and Service Mix
                                                                                                       Maximum Profit
 Total Delivered Costs




                                                                                                                       Total Logistics Cost
                                                             Sweet Spot: Optimal Logistics 
                                                             Cost and Service Mix

                                                                                                                           Gross Margin
                                                                                                                   DC Operating Cost

                                                                                                                     Inventory Cost




                                                                                                                      Transportation Cost

                                                                  Number of Facilities
                         Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com                8
Move, Store and Fulfillment in Asia

Planning for Move, Store and Fulfill in Asia
 • Integrated to the network design is what are the
   requirements for each facility
    –   Availability of land
    –   Transportation infrastructure
    –   Incentives
    –   Capabilities of people,
        processes and technology




        Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com   9
Move, Store and Fulfillment in Asia
                                                                              Production
                           Products                                           Capacity &
                                              Facility, Inventory               Flows
                                              & Transportation
        Inventory                               Optimization                                 Customer
         Policies                                                                            Demand &
                                                                                               Flows
                                                 Process
                                                Technology
                                                  People                                           Facilities:
   Transportation
                                                                                                  DCs, Hubs,
      Flows &
                                                   Network                                            etc
        Cost
                                                  Modeling &
                                                  Optimization

             Taxes                                                                             Supplier
                                                                                                Flows

                               Competitor                                   Global
                               Strategies            Business             Trade Laws
                                                     Strategy               & Rules


      Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com      10
Move, Store and Fulfillment in Asia

Planning for Move, Store and Fulfill in Asia
 • An important factor that is often overlooked is Tax-
   Effective Supply Chain Management
 • There are multiple categories of tax obligations
   –   Income tax
   –   Sales tax
   –   Real estate tax
   –   Customs

 Facility Location, Selling of Products and Flow of
  Goods All Impact Corporate Taxes, as Well as
             Management of Currencies

        Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com   11
Risk Management

Planning for Risk Management
 • Supply chain flow disruptions
 • Financial or currency variations
 • Security, theft and counterfeiting




         Plans for business continuity are
       necessary in Asia, as they are globally.
       Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com   12
Supply Chain Planning for Asia

 Other Needs
 • Setting targets for operating margins, inventory turns
   and other KPIs
 • Special events
 • New products
 • Planning tools capabilities



            Planning is the Critical Integrator for
                   Asian Supply Chains


       Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com   13
The Supply Chain Leadership Forum 2011: Walt Disney World® Resort, Lake Buena Vista, FL




                            Discussion

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Supply Chain Planning in Asia Forum

  • 1. The Supply Chain Leadership Forum 2011: Walt Disney World® Resort, Lake Buena Vista, FL Supply Chain Planning in Asia Gene Tyndall, EVP, Tompkins Associates & Steve Ganster, EVP, Tompkins Associates
  • 2. Session Scope This Session Will Focus On: • Primary objective of supply chain planning in Asia • Planning top priorities • S&OP process challenges • Sourcing and distributing in Asia • Move, store and fulfillment in Asia • Planning for risk management • Other needs for supply chain planning for Asia • Discussion Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com 2
  • 3. Primary Objective Primary Objective of Supply Chain Planning in Asia • Synchronizing product supply with demand S Business Strategy and Goals C U Financial Management …. U P Operations and Technology Management S P Performance Management (Metrics and Reports) T L O I DELIVER M PLAN BUY MAKE MOVE STORE & T E E O SELL R R M SE S Material Flow R Information Flow S Cash Flow Work Flow Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com 3
  • 4. Planning Top Priorities Top Priorities • Establish how inventories will be created • Establish the network infrastructure of facilities and flows • Plan for supply chain risks Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com 4
  • 5. S&OP Process Challenges of Conducting an Effective S&OP Process in Asia • Cultural differences • Communication • Greater variability in processes • Decision-making complexity Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com 5
  • 6. Sourcing and Distributing in Asia Unique challenges posed by sourcing and/or distributing in Asia • Variability in lead times • Supply chain delays and disruptions • Cost overruns • Supplier performance • Item visibility Yet this is Critical for Optimizing Efficiency and Logistics. Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com 6
  • 7. Move, Store and Fulfillment in Asia Planning for Move, Store and Fulfill in Asia • Supply chain complexity and length • Infrastructure issues such as ongoing work on roads and rail and airport facilities • Sheer size and magnitude of population centers • Continuous change • Capacity issues Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com 7
  • 8. Move, Store and Fulfillment in Asia Planning for Move, Store and Fulfill in Asia • Distribution network must balance costs Sweet Spot: Optimal Margin  and Service Mix Maximum Profit Total Delivered Costs Total Logistics Cost Sweet Spot: Optimal Logistics  Cost and Service Mix Gross Margin DC Operating Cost Inventory Cost Transportation Cost Number of Facilities Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com 8
  • 9. Move, Store and Fulfillment in Asia Planning for Move, Store and Fulfill in Asia • Integrated to the network design is what are the requirements for each facility – Availability of land – Transportation infrastructure – Incentives – Capabilities of people, processes and technology Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com 9
  • 10. Move, Store and Fulfillment in Asia Production Products Capacity & Facility, Inventory Flows & Transportation Inventory Optimization Customer Policies Demand & Flows Process Technology People Facilities: Transportation DCs, Hubs, Flows & Network etc Cost Modeling & Optimization Taxes Supplier Flows Competitor Global Strategies Business Trade Laws Strategy & Rules Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com 10
  • 11. Move, Store and Fulfillment in Asia Planning for Move, Store and Fulfill in Asia • An important factor that is often overlooked is Tax- Effective Supply Chain Management • There are multiple categories of tax obligations – Income tax – Sales tax – Real estate tax – Customs Facility Location, Selling of Products and Flow of Goods All Impact Corporate Taxes, as Well as Management of Currencies Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com 11
  • 12. Risk Management Planning for Risk Management • Supply chain flow disruptions • Financial or currency variations • Security, theft and counterfeiting Plans for business continuity are necessary in Asia, as they are globally. Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com 12
  • 13. Supply Chain Planning for Asia Other Needs • Setting targets for operating margins, inventory turns and other KPIs • Special events • New products • Planning tools capabilities Planning is the Critical Integrator for Asian Supply Chains Copyright © 2011 Tompkins Supply Chain Consortium. All rights reserved. www.supplychainconsortium.com 13
  • 14. The Supply Chain Leadership Forum 2011: Walt Disney World® Resort, Lake Buena Vista, FL Discussion