I use this in my practice to identify where to begin making changes in a business.

1. How good is your business ©2011 Tommy Mack Organization. All rights reserved Tommy Mack Organization 520.846.8037 www.tmackorg.com

2. Control systems that impact business goal achievement: Marketing Operations Organization Fiscal Organization is the structure through which individuals cooperate systematically to conduct business. ©2011 Tommy Mack Organization. All rights reserved Tommy Mack Organization 520.846.8037 www.tmackorg.com Business is characterized by its management systems.

3. MARKETING SYSTEM OPERATIONS SYSTEM ORGANIZATION SYSTEM FISCAL CONTROL SYSTEM BUSINESS -- achieves a clear set of company goals ©2011 Tommy Mack Organization. All rights reserved COMPANY GOALS

5. COMPANY GOALS OPERATIONS SYSTEM ORGANIZATION SYSTEM FISCAL CONTROL SYSTEM MARKETING SYSTEM -- directs the company course ©2011 Tommy Mack Organization. All rights reserved MARKETING SYSTEM

7. COMPANY GOALS MARKETING SYSTEM ORGANIZATION SYSTEM FISCAL CONTROL SYSTEM OPERATIONS SYSTEM -- what a company does ©2011 Tommy Mack Organization. All rights reserved OPERATIONS SYSTEM

9. COMPANY GOALS MARKETING SYSTEM OPERATIONS SYSTEM FISCAL CONTROL SYSTEM ORGANIZATION SYSTEM -- a company’s control ©2011 Tommy Mack Organization. All rights reserved ORGANIZATION SYSTEM

11. COMPANY GOALS MARKETING SYSTEM OPERATIONS SYSTEM ORGANIZATION SYSTEM FISCAL CONTROL SYSTEM -- a company’s guidance ©2011 Tommy Mack Organization. All rights reserved FISCAL CONTROL SYSTEM

13. Software does not solve everything. People do. Although the algorithms of business have not changed much in the last century and a half, many of the business tools have. Graphic programs may have replaced colored pencils and protractors, PowerPoint has become more preferable to slides and an overhead projector, but the important information to be shared has not changed — information developed by people to be communicated to people. People make the systems of organized business work. Tommy Mack Organization 520.846.8037 www.tmackorg.com ©2011 Tommy Mack Organization. All rights reserved