Slides from the 2013 International Conference of Crisis Mappers in Nairobi, Kenya. Learn more at crisismappers.net

1. #Westgate: A Reflection
@CrisisMappers
#ICCM

2. #WeAreOne

3. #Westgate Tweets:
A Detailed Study
in Information Forensics
By QCRI:
Brittany Card, Jus MacKinnon, Patrick Meier
Available at
iRevolution.net

4. Who Authored the Most Tweets?

5. Eyewitness Tweets Over Time?

6. Terms Used to Label Attackers?

7. Who Were the Tweets Directed @?

8. What Content Did Tweets Contain?

9. Philip Ogola
@philipogola

10. SOCIAL MEDIA IN
EMERGENCIES
Philip Ogola
ICT Officer – Social Media
Email: ogola.philip@kenyaredcross.org
Twitter: @PhilipOgola
Skype: PhilipOgola
Cell: +254722910810
www.kenyaredcross.org

11. Social Media
Analysis

12. The exponential growth of social media, from blogs, Facebook and Twitter to
LinkedIn and YouTube, offers Kenya Red Cross the chance to join a
conversation with millions around the globe every day.
Kenya Red Cross Social media channels offer a quick solution for uploading
visual information to the Internet real time from the scene of the incidents
and linked to KRCS website and blog.

13. Kenya Red Cross twitter handle
was verified by Twitter during
West Gate Attack and saw a
spike of about 25,000 Followers
Page grew by 7,000
likes during West
Gate Attack

14. #iVolunteer
Kenya Red Cross social media has hugely been boosted with the unveiling
of the #iVolunteer, who are Virtual Volunteers on social media, can report
emergency real time thereby increasing response time.
Facebook and Twitter have become a must use tool during
emergencies, allowing #Ivolunteer’s to alert Kenya Red Cross realtime.
When emergency inevitably arises we now connect communities and
share life saving safety and preparedness information thanks to our
#iVolunteer.
.

15. SOCIAL MEDIA MONITORING
DIGITAL COMMAND CENTRE
EMERGENCY OPERATION CENTRE
RESPONSE TEAMS & AMBULANCE
Monitoring user activities and postings to AMBULANCE DISPATCHER
establish situational awareness

16. EMERGENCY MANAGEMENT TOOL
WEST GATE MALL ATTACK
Social Media as an Emergency Management tool.
Global Audience Reach of 56, 658,070 on twitter

17. RESOURCE MOBILISATION
victim requests for assistance during disasters
WEST GATE BLOOD APPEAL
Receive victim requests for assistance
during disasters
DONATIONS

18. Communication Tool
Kenya Red Cross uses social media to disseminate
information and receive user feedback real time
News People post news topics as they happen. Real time
information;

19. CASE STUDY
Requests for Assistance
#WeAreOne Kenya West Gate Mall initiative raised over Sh102
million, in a week
the Second biggest such effort ever mounted in Kenya was heavily
hinged on social media

20. TRUSTED MEDIA SOURCE
Kenya Red Cross Social Media feed is now reference point for
disaster information by media both international and local,

21. SMS IN EMERGENCY
Kenya Red Cross uses SMS/text messages on mobile phones or the
internet to issue emergency alerts to Public on dangerous
situations or send Advocacy information eg, Chagua Amani
Peace Campaign and Measles, Health Campaign
Through the SMS platform KRCS receive data on health conditions
in communities and reports of disaster damage ahead of 2013
elections

22. #WestGate




Kenya Red cross was the third to the break the news on twitter as verification had to be conducted.
Global Audience Reach an audience of 56,658,070 on twitter
Kenya Red Cross was the Top referred source on twitter with CNN, Aljazeera, BBC, Among other new
agencies contacting KRCS on twitter to use photos and credit
British Red Cross and Federation also send compliments on twitter
Kenya Red Cross Reached an audience of 8, 656,105 on twitter top referred
after BBC

23. Summary Of Tweets Posted

24. #WestGate Geography
Deep Green Denotes impressions

25. #WestGate Top Celebrity
Cecile
AKON
Piers
Morgan

26. Thank You
Philip Ogola
ICT Officer – Social Media
Email: ogola.philip@kenyaredcross.org
Twitter: @PhilipOgola
Skype: PhilipOgola
Cell: +254722910810
www.kenyaredcross.org

27. Angela Oduor
@AngieNicoleod

28. Lessons from Westgate
Angela Oduor
angela@ushahidi.com
@AngieNicoleOD

36. Resources
http://ping.ushahidi.com
http://crwd.mp/PingDocs

38. Charity Wayua
@charity_wayua

39. Charity Wayua
@charity_wayua
Angela Oduor
@AngieNicoleod
Philip Ogola
@philipogola

40. Thank you for participating in
ICCM 2013!

41. CrisisMappers 2013
Many thanks to our sponsors!