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Reach Out! Experiments in Interaction Using Social Media Tom Supra, M.B.A., A.I.T. (Applied Information Technology) Professor, George Brown College April 29, 2011 (Tom TheProf)
Find Someone Who…? Let’s socialize the old-fashioned way! 5-10 minutes max
Things Facebook Told Me I removed names for privacy reasons… studied at Durham College. has a student who won ‘gold’ at the Manitoba (Software Application) Skills Competition. has a 25 year-old daughter and recently got an iPad. plays ‘Bunco’. (what is Bunco??) broadcast that she uses Facebook for students needing help when they are not in class. plays women’s ball hockey and has a dog. had someone mash a picture up with Paris Hilton. is going to St. Petersburg at the end of May. plays the social game: Pop Pies 2. knows English, French AND Spanish! saw a Monster Truck show recently. Is this just too creepy?
Agenda Find Someone Who? Social Media Overview Facebook Twitter LinkedIN YouTube Mobile Devices MyITLab Other Engagement Tools
Social Media Wikipedia Definition: Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. User-generated content
Top 5 U.S. Social Networks by Unique Visitors  -ComScore June 2010
Another Measure
Where are People Networking?
Who is Social Networking?
What SM Tools Are You Using?
What Is Your Audience Using? Ask them/Survey them Digital Divide? Establish ‘brand’ or ‘identity’ and be consistent Set guidelines for appropriate use (and be clear what is inappropriate) School policy? We are always representing our place of work if we broadcast it! Create a ‘need’ for student participation! Give them bonuses? Demonstrate that you care about them ‘personally’ Is it important that people learn to communicate in 140 characters or less?
Isn’t this too social for our practical use? Privacy settings We must remind/continually check ‘Like’ button reach Work-life balance Integrators Minimum control Non-integrators (Separators) Maximum control
From Alfredo TamSr. Director Sales, Facebook Canada
Teenland 2011 “I feel like I’ve gotten really narcissistic lately.  The people around me are narcissistic.  I have to tell myself to get off Facebook when I’m at the point of stalking people, like pretty hipster girls who always have the perfect outfits.  It’s a really awful feeling, like eating an entire tub of ice cream.  You can’t stop doing it.  You feel sick, but, you can’t stop.” -Kennedy, 17 Carraway, Kate, Teenland 2011, Eye Weekly, January 20-26, 2011, pp. 15-18
Create A Facebook Group Click for video
Faster than Facebook! Reach can be very far (1000’s of people) due to ‘re-tweets’. Updates available if you have Google Reader (i.e. an RSS feed aggregator)
Create & Use Hashtags Click for video
Google Yourself 1 hour per week Fill it out 100% Discussions are robust, but, need to be professional an appropriate!!
LinkedIn Groups Click for video
LinkedIn Discussions
Outlook Social Connector Click for Video
Windows Movie MakeriMovie for iPad 2
Mobile Devices
Wimba Pronto feature in MyITLab If you are set up with an Office 2010 course, then just click on the communication tab and you get to register.
Other Tools Quora http://www.quora.com Doodle http://www.doodle.com Skype http://www.skype.com FourSquare http://www.foursquare.com Live Stream http://www.livestream.com
LiveStream
Concluding Tips Connect with people, don’t just be a data feed Have a personality Hash tags are useful! (#topic) Tag and re-tweet (promote rather than self-promote) Reputation Management Comment and reply Be honest & consistent Monitor, Participate, Spark, & Becomethe conversation
Resources Alexander, Bryan, Social Networking in Higher Education, Educause, posted December 2008, http://net.educause.edu/ir/library/pdf/PUB7202s.pdf Carraway, Kate, Teenland 2011, Eye Weekly, January 20-26, 2011, pp. 15-18 McMahon, Mark; Romana, Pospisil, Laptops for a digital lifestyle: Millennial students and wireless mobile technologies, Edith Cowan University, 2005, pp. 421-431 Young, Jeffrey, Actually Going to Class, for a Specific Course?  How 20th-Century, The Chronicle of Higher Education, February 27, 2011, http://chronicle.com/article/Actually-Going-to-Class-How/126519 Hembrooke, Helene; Gay, Geri, The Laptop and the Lecture: The Effects of Multitasking in Learning Environments, Journal of Computing in Higher Education, Vol 15(1), Fall 2003 Rivlin, Gary, The Big Question, Wired, May 2011 Lublin, Daniel, Tweeting with tact, Metro News, Wednesday, April 27, 2011 Ahmed, Sulemaan, Are You In?, Canadian Marketing Association, February 28, 2011, http://www.canadianmarketingblog.com/archives/2011/02/are_you_in.html

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Reach out!

  • 1. Reach Out! Experiments in Interaction Using Social Media Tom Supra, M.B.A., A.I.T. (Applied Information Technology) Professor, George Brown College April 29, 2011 (Tom TheProf)
  • 2. Find Someone Who…? Let’s socialize the old-fashioned way! 5-10 minutes max
  • 3. Things Facebook Told Me I removed names for privacy reasons… studied at Durham College. has a student who won ‘gold’ at the Manitoba (Software Application) Skills Competition. has a 25 year-old daughter and recently got an iPad. plays ‘Bunco’. (what is Bunco??) broadcast that she uses Facebook for students needing help when they are not in class. plays women’s ball hockey and has a dog. had someone mash a picture up with Paris Hilton. is going to St. Petersburg at the end of May. plays the social game: Pop Pies 2. knows English, French AND Spanish! saw a Monster Truck show recently. Is this just too creepy?
  • 4. Agenda Find Someone Who? Social Media Overview Facebook Twitter LinkedIN YouTube Mobile Devices MyITLab Other Engagement Tools
  • 5. Social Media Wikipedia Definition: Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. User-generated content
  • 6. Top 5 U.S. Social Networks by Unique Visitors -ComScore June 2010
  • 8. Where are People Networking?
  • 9. Who is Social Networking?
  • 10. What SM Tools Are You Using?
  • 11.
  • 12. What Is Your Audience Using? Ask them/Survey them Digital Divide? Establish ‘brand’ or ‘identity’ and be consistent Set guidelines for appropriate use (and be clear what is inappropriate) School policy? We are always representing our place of work if we broadcast it! Create a ‘need’ for student participation! Give them bonuses? Demonstrate that you care about them ‘personally’ Is it important that people learn to communicate in 140 characters or less?
  • 13. Isn’t this too social for our practical use? Privacy settings We must remind/continually check ‘Like’ button reach Work-life balance Integrators Minimum control Non-integrators (Separators) Maximum control
  • 14. From Alfredo TamSr. Director Sales, Facebook Canada
  • 15. Teenland 2011 “I feel like I’ve gotten really narcissistic lately. The people around me are narcissistic. I have to tell myself to get off Facebook when I’m at the point of stalking people, like pretty hipster girls who always have the perfect outfits. It’s a really awful feeling, like eating an entire tub of ice cream. You can’t stop doing it. You feel sick, but, you can’t stop.” -Kennedy, 17 Carraway, Kate, Teenland 2011, Eye Weekly, January 20-26, 2011, pp. 15-18
  • 16.
  • 17. Create A Facebook Group Click for video
  • 18. Faster than Facebook! Reach can be very far (1000’s of people) due to ‘re-tweets’. Updates available if you have Google Reader (i.e. an RSS feed aggregator)
  • 19. Create & Use Hashtags Click for video
  • 20. Google Yourself 1 hour per week Fill it out 100% Discussions are robust, but, need to be professional an appropriate!!
  • 23. Outlook Social Connector Click for Video
  • 26.
  • 27. Wimba Pronto feature in MyITLab If you are set up with an Office 2010 course, then just click on the communication tab and you get to register.
  • 28. Other Tools Quora http://www.quora.com Doodle http://www.doodle.com Skype http://www.skype.com FourSquare http://www.foursquare.com Live Stream http://www.livestream.com
  • 30. Concluding Tips Connect with people, don’t just be a data feed Have a personality Hash tags are useful! (#topic) Tag and re-tweet (promote rather than self-promote) Reputation Management Comment and reply Be honest & consistent Monitor, Participate, Spark, & Becomethe conversation
  • 31. Resources Alexander, Bryan, Social Networking in Higher Education, Educause, posted December 2008, http://net.educause.edu/ir/library/pdf/PUB7202s.pdf Carraway, Kate, Teenland 2011, Eye Weekly, January 20-26, 2011, pp. 15-18 McMahon, Mark; Romana, Pospisil, Laptops for a digital lifestyle: Millennial students and wireless mobile technologies, Edith Cowan University, 2005, pp. 421-431 Young, Jeffrey, Actually Going to Class, for a Specific Course? How 20th-Century, The Chronicle of Higher Education, February 27, 2011, http://chronicle.com/article/Actually-Going-to-Class-How/126519 Hembrooke, Helene; Gay, Geri, The Laptop and the Lecture: The Effects of Multitasking in Learning Environments, Journal of Computing in Higher Education, Vol 15(1), Fall 2003 Rivlin, Gary, The Big Question, Wired, May 2011 Lublin, Daniel, Tweeting with tact, Metro News, Wednesday, April 27, 2011 Ahmed, Sulemaan, Are You In?, Canadian Marketing Association, February 28, 2011, http://www.canadianmarketingblog.com/archives/2011/02/are_you_in.html