The video of this talk is available at https://www.youtube.com/watch?v=4ZdknOPY_jQ
More and more we are all broadcasting information. Geolocation data, “this x sucks” data, weather data, etc.
More and more that data is being parsed and analysed in realtime, such that we have now become sensors.
How does this work, what does this mean, and what risks/benefits will it bring?
25. Automotive
http://www.magazine.pamplin.vt.edu/fall12/vehicledefects.html
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Social Media monitoring tool developed by Pamplin College of Business
Initial version worked from automotive fora and blogs, now expanding to take in Twitter and Facebook
“Robust” way to discover and classify vehicle defects from social media posts across multiple automotive brands
Faster than reporting back up through the dealer chain
30. Law Enforcement
http://www.huffingtonpost.com/2012/09/04/web-surveillance-social-media_n_1854750.html
X
Other vendors in this space outlined in this article
3i-Mind - http://www.3i-mind.com/
HMS Technologies - http://www.hmstech.com/
Visible Technologies - http://www.visibletechnologies.com/
Attensity - http://www.attensity.com/home/
CrowdControlHQ - http://www.crowdcontrolhq.com/index.php
and
As well as Law Enforcement use cases (information distribution, fake profile creation, etc.)
36. Healthcare
http://www.ajtmh.org/content/86/1/39.abstract
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A group led from Harvard Medical School studied viability of using social media for predicting cholera outbreak
Found that the data from Twitter closely corresponded with government data, was available up to two weeks earlier
The paper concludes informal media could be used to study the activity of other disease outbreaks around the world
Financial support was provided by Google.org
50. Thanks!
Contact information:
Tom Raftery
Principal Analyst, Energy & Sustainability, RedMonk
Tom@redmonk.com,
GreenMonk.net,
Twitter.com/tomraftery
+34 677 695 468
No tweets were hurt in the making of this presentation
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