This 8-point PDF explains how to build a useful network of Linkedin contacts more easily. One of the best ways to do this is to encourage people to connect with you on Linkedin in all your marketing material. Once you're connected on Linkedin, you can help your engage your contacts by providing informative, entertaining or empowering content. If you or your B2B sales team would like help getting more leads from Linkedin in 3 easy steps, simply contact me on Linkedin, email tom@tommallens.com, call +44(0)1926 678 920, visit www.tommallens.com or find me on Twitter @TomMallens.

1. How
to
build
a
useful
network
of
Linkedin
contacts
more
easily
1.
The
average
person
sees
3,500
marketing
messages
a
day.
99%
of
these
messages
are
forgotten
almost
instantly.
2.
If
you’re
in
B2B
sales,
you’re
actually
a
walking
marketing
message
for
your
brand!
4.
3. So it makes sense to make it
easy for people to learn more
about you, your products and
services, right?
First, let people
know where
they can find
you on social
media.
5.
But
most
importantly,
give
them
a
reason
to
follow
you!
It
might
be
useful
information,
entertaining
content
or
practical
learning
to
empower
them.
6.
Replicate
that
message
across
all
your
marketing
material;
including
business
cards,
brochures,
websites,
email
footers
.
.
.
and
beyond.
7.
Fairly
quickly,
your
contacts
on
Linkedin
–
or
other
social
networks
–
will
start
to
remember
you
for
the
informative,
entertaining
or
empowering
content
you’re
sharing
about
your
B2B
products
and
services.
8.
Which means you’re more likely to be in
their thoughts when there’s a chance to
refer business opportunities to you.
Helping
you
get
more
leads
from
Linkedin
in
3
easy
steps
W:
tommallens.com
E:
tom@tommallens.com
T:
01926
678
920
M:
07917
005
938
@TomMallens