Digital presentation task overview: If you choose Slideshare, upload around 10 slides (can be more) that shows your story. If you choose Youtube, it should be less than 5 minutes of video. DEADLINE is on Sunday the week of your scheduled presentation. U3030859. Session T1.

1. DIGITAL PRESENTATION ON
KEY FINDING OF REPORT
Tom Lowe (3030859) Communication Technology & Change (8131)
Technology: Facebook
Related social issue: Online privacy for website users
Policy concept in debate: Online privacy rights for
individuals
Social/Cultural trend: Social networking

2. Key Findings of Report
This presentation will provide a detailed
overview of popular social networking
website, Facebook. It is a segment of
information from the Major Research
Project Report, based on Facebook in
relation to privacy for it’s users.

3. Facebook at a glance
Facebook is a social utility that helps people communicate
more efficiently with their friends, family and coworkers. The
company develops technologies that facilitate the sharing of
information through the social graph, the digital mapping of
people's real-world social connections. Anyone can sign up
for Facebook and interact with the people they know in a
trusted environment (Facebook 2010).
•The official launch of Facebook was in February of 2004
• Facebook was created by Mark Zuckerberg (born May 19, 1984 as pictured above)
and later developed with eventual co-creators Dustin Moskovitz (born May 22, 1984)
and Chris Hughes (born November 26 1983)

4. Facebook Concept
The idea of Facebook originated from Zuckerberg
wanting to bridge the gap between his peers through
an online platform at the prestigious Harvard
University, United States.
The concept expanded to include neighbouring
universities and as momentum and interest in the
website grew, Facebook became available to
everyone- projecting it to a worldwide audience.
This new communication technology attracted the attention of users and investors
alike.

5. Facebook Users
More than 500 million active users and growing
50% of active users log on to Facebook in any given day
The average user has over 130 ‘friends’
Worldwide, people spend more than 700 billion minutes
per month on Facebook
Source:
http://www.facebook.com/press/info.php?statistics

6. Facebook Company Operations
 Privately owned company (therefore profits are not publicly
disclosed)
 Recent statement from Facebook spokesperson confirmed
that the company has no future plans for trading publicly
(Reuters, 2010)
 Employs 1700+ staff members (Facebook, 2010)
 Organisation headquarters are in Palo Alto, California (Tech
Crunch, 2009) with another 11 offices situated around the
world (Facebook, 2010)

7. Facebook Competitive
Environment
 Facebook operates in a
highly competitive
environment
 As the diagram shows,
Facebook is clearly a
market leader in the field of
social networking websites
 Currently, the main
competitors of Facebook are
Myspace and TwitterSource: http://www.penn-olson.com/2010/04/22/facebook-crushes-its-
competitors/

8. Facebook Competitive Environment
(continued)
 Facebook still continues to be
market leaders in terms of
popularity
 Myspace's popularity continues
to decline, with unique audience
visit numbers dropping by more
than 20 million in just two years
 Twitter maintains strong growth
yet still lags far behind
Facebook in relation to
comparative unique audience
number figures
Source: Neilen Wire (2010)

9. Additional topics detailed in
report
 Emergence of social
networking as a
trend
 Data mining
 Identity theft
 Advertising
concerns
 Data storage issues
 Online privacy laws,
regulations and
rules
 Facebook privacy
issues in the media
 Facebook privacy
redictions

10. References
 Facebook (2010). Press Room; Fact Sheet.
http://www.facebook.com/press/info.php?factsheet
 Facebook (2010). Press Room; Statistics.
http://www.facebook.com/press/info.php?statistics
 Reuters (2010). Online article; ‘Privately held Facebook in 5-for-1 stock split’.
http://www.reuters.com/article/idUSTRE6904J720101001
 Tech Crunch (2009). Online article; ‘Behold! The New Facebook Headquarters’.
http://techcrunch.com/2009/06/15/behold-the-new-facebook-headquaters/
 Penn-Olsen (2010). Online article; ‘Facebook Crushes Its Competitors’.
http://www.penn-olson.com/2010/04/22/facebook-crushes-its-competitors/
 Neilsen Wire (2010). ‘Facebook and Twitter Post Large Year over Year Gains in
Unique Users’. http://blog.nielsen.com/nielsenwire/global/facebook-and-twitter-post-
large-year-over-year-gains-in-unique-
users/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Nielsen
WireOnlineMobile+(Nielsen+Wire+»+Online+%26+Mobile