4. Social almost always breaks news
Twitter has really helped the Guardian – we’re
at the heart of us breaking news. Twitter is the
fastest way to break news now. So core to what
we do and core to what we do on a daily basis.
Andrew Miller, Guardian News & Media CEO
Which media sets the news agenda?
5. of Twitter users follow a
professional news account64%
Source: YouGov (SoMA), 2014
Which media sets the news agenda?
6. 10%
follow both a
General News &
a Journalist
account
13%
follow both a
Journalist &
a breaking news
account
8%
follow both a
General News &
a Breaking News
account
29%
follow
all 3
22%
follow only
a Journalist
account
7%
follow only a
General News
account
11%
follow only a
Breaking News
account
Journalists General News
Breaking News
Source: YouGov (SoMA), 2014
Which media sets the news agenda?
7. Our competition is the audience.
Everyone now is a journalist.
Sheila Coronel, dean of academic affairs, Columbia University Graduate School of Journalism
Which media sets the news agenda?
8. 40%
of journalists said
social media is
very important to
their work
Source: Indiana University School of Journalism, 2014
Which media sets the news agenda?
9. 40%
of journalists said
social media is
very important to
their work
1/3
said they spend
up to 60 minutes
each day on social
networks
Source: Indiana University School of Journalism, 2014
Which media sets the news agenda?
10. Blogs by other
journalists
Microblogs
(Twitter, etc.)
Blogs by
citizens
23.6%
53.8%
Crowd-sourcing
(Wikipedia, etc.)
22.2%
Audio-Visual SNS
(YouTube, etc.)
20.2%
Professional SNS
(LinkedIn, etc.)
10.6%
7.1%
Types of Social
Media used
Percentage of Journalists
who use “regularly”
Source: Indiana University School of Journalism, 2014
Which media sets the news agenda?
11. Promote myself
and my work
More engaged
with audience
Faster
reporting
Communicate
better with
relevant people
Enhance my
credibility
Cover
more news
Improve my
productivity
Decreased
my workload
80.3%
69.2%
62.0%
48.9%
29.7% 28.8%
26.0%
6.3%
Perceived
Impact of
Social Media
Percentage of Journalists who
“agree” or “strongly agree”
Source: Indiana University School of Journalism, 2014
Which media sets the news agenda?
17. 91%
69%
Accessing email
90%
23%
Text messaging
76%
70%
Searching the internet
75%
64%
Social networking
62%
52%
Getting news alerts
Activities Performed
at Least Once Each Day:
Smartphone vs. Tablet
Source: ExactTarget, 2014 Mobile Behaviour Report
Smartphone (N = 470) Tablet (N = 341)
Which media sets the news agenda?
