The research and marketing behind my AS magazine coursework

1. G321:Foundation Portfolio in Media
Tom Hughes
Candidate Number:2089
Centre Number:27258

2. Chosen Set Brief
Print-Preliminary Exercise: Using DTP and an
image manipulation program, produce the front
page of a new school/college magazine,
featuring a photograph of a student in medium
close up plus some appropriately laid out text
and a masthead. Additionally, Produce a DTP
mock-up of the layout of the contents page.

3. Audience Research

4. Mind Map

5. Results

6. Results

7. Results

8. Results

9. Results

10. Features Advertised to Appeal to my
Target Audience
Topic of Interest Feature Language on the Cover
Universities
UK Rankings University Rankings
Where do your choices
stand?
Competition Win driving lessons
Win! 10 free driving lessons
courtesy of (company name)
Social Media Pros and cons of twitter
Twitter:
The good, the bad and the
ugly
Part time work Job vacancies
Looking for work?
Job vacancies inside!
TV Walking Dead New Series
Talking Dead:
Rick Grimes returns to our
screens
Celeb news
Kanye west runs for
president
Due West:
Kanye for pres

11. Generic Conventions Front Cover
Large Title of
magazine
(masthead)
Main Article
(often related to
picture)
Other Articles
Smaller Sub
Headings and
brief
descriptions
Barcode
Dominating Picture relating to main article
Attention
grabbing tagline
Bright, stand out
colours
Price/Issue
Standout words
give very brief
preview on
articles
Smaller pictures
related to other
articles

12. Generic Conventions Contents Page
‘Contents’ Title
Magazine Logo
Page number
of article
Article title and
brief
description
Date/Issue
Dominating
Image (usually
related to main
article)

13. Preliminary Task: Student Weekly
Cover: Contents Page:

14. Music Magazine Survey

15. Analysing Results

16. Analysing Results

17. Masthead
Direct Mode of Address
Title Cover Line
Sub Cover Lines
Date, Issue, Price, Website
Central Image(s)
‘Featuring’ Plugs
Sub titles
KeyFeatures

18. Left Third:
Main focus of
the cover; face
on eye contact
and largest,
most prominent
font to grab the
reader as they
read left to
right.
Having key
information on
the left of the
magazine also
accounts for the
possibility that
the magazine
will be stacked
on a horizontal
shelving system
ensuring the
main features
are still visible.
Layout

19. Layout
Date, Issue
Number and
price placed on
the right to
appear
insignificant, a
barcode would
also usually be
found on the
right of the
magazine.
Masthead usually
found at the top
of the cover
spanning the
entire width of
the piece to
dominate layout.
Figures will often
overlap masthead
to provide a sense
of depth and
layering, not all of
the masthead is
required to be
visible as the
reader will be able
to piece what's
missing together
especially if the
brand of magazine
is well known and
has a recognisable
masthead.
Contents very
rarely covers facial
image.

20. Most magazines would usually
utilise a small variation of fonts to
keep the cover lively yet consistent
however here they’ve stuck to a
very minimal use of font to keep
consistent with the minimalist
monochrome theme of the cover.
Instead of changing the font style to
differentiate content this example
has instead altered the size of the
text and also the colour.

21. Cover Structure
Discord
The UK’s Leading
Rock Magazine!Issue #1 January 2016
Win (Band/Artist)
tickets!
£3.50
The Raw Uncut
Tom Hughes reveals all in an exclusive
interview!
Rocks greatest
legends condensed
into 1 epic list!
Hall of Fame:
Picture of Dave
Grohl
The Evolution of
Guitar:
From Hendrix to
Zeppelin what's
changed?
Picture of guitar

22. Photo Editing Cover Image
Original Initial Editing

23. Possible Title Fonts

24. Contents Page Generic Conventions
Masthead
Logo
‘Features’
Subtitle
Article Title
Article
Summary
Issue No. Image
of
Cover
Page No.
Image illustrating main
article
More
prominent
main article
Date
Simple
Colour
Scheme

25. Contents Page Convention Use
Issue No. To inform the reader of what issue the magazine is now up to.
Masthead Logo To reinforce the brand image and awareness of the magazine.
More prominent description of
main article
To promote the main attraction being the title feature.
Date To inform the reader of the date of release.
Article Title To help the reader understand what each feature contains.
Images To visually illustrate what the magazine contains.
Article summaries To give a more in depth but brief description of the feature
Simple Colour Scheme
To draw attention to the images and make it easier for the reader
to understand and take in all the information.
Page Numbers
To inform the reader of the pages on which the articles can be
found.
‘Contents’ Title To inform the user that this is where the contents can be found.
Image of Cover To reinforce the features of the magazine.

26. Possible Contents Page Fonts

27. Double Page Spread Analysis