18. Facebook Takeaway
• Unreliable for Business when on Auto Pilot
• Pay to Play
• Facebook Live = Activity
• Zuckerberg doesn’t want businesses clogging
up your social interaction
19. Three Things You Should Do
• Business Blog – 3x a week for 3 months
• YouTube Video – Powerful Search Engine
• Twitter – To learn of trends & communicate
28. Earned Media for Business
• Build Relationships with reporters & editors
• Create a Media Contact Sheet
• Stay Informed on Key Story Trends
• Build Confidence – “Go To”
• Pitch Your Story
• Never Say, “No Comment”