On October 16, 2019, Tom Haak of the HR Trend Institute (https://hrtrendinstitute.com) gave a presentation at the HRcoreACADEMY in Amsterdam. These are the slides he used.

1. Personalisation and HR
Tom Haak
October 16, 2019

2. My Background

3. 10 talent management trends for 2019
1. New processes
2. More evidence-based TM
3. More focus on current issues
4. Faster!
5. More transparency
6. A wider scope (not only the people on the payroll)
7. Split performance management
8. Development as a service
9. Get rid of the nine-grid
10. Personalisation

4. Personalization
and customization

5. Personalization
The act of tailoring an experience or
communication based on information a company
has learned about an individual
Personalization: company tailors
Customization: employee tailors

6. Basic human needs (Robbins)
•Certainty
•Variety
•Significance
•Love and attention
•Growth
•Contribution

11. Opportunities
• Recruitment
• Jobs/ Work
• Onboarding
• Management
• Learning & Development
• Reward
• People analytics/ Performance consulting

12. Skill mapping
Uman.AI

13. Police
Real time feedback

14. Microlearning in a
hospital

20. 0 1 2 3 4
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1. Personalisation (and less paternalistic)
2. Real Employee Focus
3. Speed
4. Based onAnalytics
5. Using HRTechnology
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6. Open & Connected. Using power of network and contributing to society
ReviewingTM initiatives

21. - Link via LinkedIn
- hrtrendinstitute.com
- Twitter: @tomwhaak
- Flipboard: The Future of HR
- Pinterest: The Future of HR
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