PPC and Organic SEO are different in some ways but they basically have the same objective – to boost your online presence. It is totally up to you to decide which alternative will better suit your business. In fact, you could choose both.

1. PPC vs Organic SEO
Learn to differentiate between the two

2. Cost
PPC
 More expensive
 You will be required to pay for
every click that your
advertisement receives.
Alternatively, you will have to
pay for the duration that you
require your advertisement to be
visible (days, weeks, months)
and where you want it to appear
(first page, second page, etc.)
 Bidding for certain keywords
 This applies if there is a number
of competitors who use the
same keyword
Organic SEO
 You can independently execute
organic SEO
 If you are not knowledgeable about
SEO, you should consider professional
help
 If you do it independently, there are
web hosting costs, etc.
 If you seek professional help, there
are monthly retainers, service fees,
consultation fee, etc.

3. Traffic
PPC
 More targeted traffic
 High volume traffic
because of the visibility
 The visibility of your website is
higher if it is subscribed with PPC
platforms such as AdWords
Organic SEO
 Lower traffic at first
 Websites that are new to online
marketing do not immediately
gain ranks. Hence, the website
traffic could be low at first
 High traffic if your website
is already established
 Once you have worked on the
authenticity of your website and
included external factors that
affect ranking, you will start to see
results

4. Successful Turnout
PPC
 High
 PPC advertisements are
usually highly optimised. This
means that these
advertisements are targeted to
specific users (considering
their location in particular).
The chances of converting
users into an actual client or
buyer is high
Organic SEO
 Lower
 Although the visitor/client ratio
is relatively lower compared to
PPC, this does not mean that
there are no successful
turnouts. Since your visibility
will remain high over a long
period of time, your website
will likely reach a broader
audience
This will determine the number of clicks that translate into actual buyers or clients.

5. PPC and Organic SEO are different in
some ways but they basically have the
same objective – to boost your online
presence. It is totally up to you to decide
which alternative will better suit your
business. In fact, you could choose both.