In this brand new presentation, Tom elaborates on what’s next for ‘Online Research Communities’ in terms of new tools and new possibilities. He pays special attention to how to really engage with consumers, how to report results in an impactful way and how to embed the voice of the customer within all departments of the organization. In other words how to give consumers a seat on the board of your company. Tom also argues that there are marketing leverage effects to running consumer communities, as is illustrated by a multitude of new client cases.

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21. Insighting Developing
Business
Objectives
Optimizing Implementing
@tomderuyck

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39. CHOOSING YOUR
Pilot Project
@tomderuyck

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42. Communication is key!
Conversations from internal stakeholders Proud Conversation
company company
Boring Adored
company company
Conversations from external stakeholders
@tomderuyck

43. Internal
@tomderuyck

44. Internal
@tomderuyck

45. Internal
@tomderuyck

46. Internal
@tomderuyck

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48. External
@tomderuyck

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54. It’s an EVOLUTION,
not a REVOLUTION!
@tomderuyck

55. Sharing
IS caring
@tomderuyck

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58. linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
www.insites-consulting.com
New York – London – Ghent – Rotterdam – Timisoara