19. âLeftovers are also present,
but we usually finish those
and not waste anything from
the prior evening's meal.â
âWe try to save leftovers, but lots
inevitably get thrown away⌠I would
love to be able throw away / waste less
food. We plan meals ahead of time, but
it can be hard to gauge how many
people will be home for dinner, etc.â
âWhenever I have leftover food from
dinner it usually becomes lunch. In
some cases it requires doctoring up
or needs a little something on the
side.â
âAll of my
containers have
veggies I've
made in advance
for the week!â
âI would describe my
fridge/cabinetsâ
personality as a hot
mess! It is never
organized and may
contain brand new items
as well as those that are
way past their
expiration.â
MATCHING
STAKEHOLDERS
PRE-TASKS
20. Q: What do you think is the winning
concept amongst consumers?
Q: What do you think
is the winning
concept amongst
consumers?
DEBRIEF
LIVE POLLS &
WORLDCLOUDS
26. âTapping into crowdsourcing and leveraging a community
of 400.000 creatives from around the world, we gathered
up to 100 new ideas from outside people (designers, chefs,
millennialsâŚ)
Laura Messinger, Global CMI Lead Mars Food
27. âLeveraging ideas sitting in the drawers from past ideations,
FEI programs and customer co-creations.
âWe then created a âPinterest-likeâ social platform, exposing
up to 100 associates to more than 200 ideas. On this
virtual idea wall, more than 70 internal associates from
ALL functions interacted on the platform
31. THE POWER OF
OVERNIGHT DVF
SCREENING
DESIRABILITY VIABILITY
DESIRABILITY
HUMAN BUSINESS
TECHNICAL
INNOVATION
inspiration implementation
ideation
32.
33.
34. 3 THINGS THAT
SHOULD NOT
CHANGE BACK
SAME
3 DAY
FORMAT
SUBJECTIVE
JUDGEMENT
SAME
GROUP
OF PEOPLE
35. âââWe achieved what was a better outcome than what has ever been
achieved in the past, with even more complex conditions. This
means also that in the future, we could recreate this kind of virtual
workshop, and with those learnings, achieve more impact for half
the price!â
Laura Messinger, Global CMI Lead Mars Food
36. â
ââI feel weâve got the markets more engaged and aligned on the direction of
travel than ever before. And there is a lot of momentum now for us to take
forward.
Youâve also had to navigate the very obvious and challenging logistical issues
moving from 5 days in person ⌠to 3 days virtual and I thought the process
went very smoothly given that context! There was clearly a lot of work that
went on before hand and over-nights to turn this around to keep the
sessions progressing.
Max Adams, Global Brand Acceleration Manager Uncle Bens Mars