Learn how Tom Casano took a new website from 0 to 20,000 visitors/month with organic search traffic. Tom tried many SEO tactics and eventually figured out what drives results: link-building, on-page optimization, and content marketing. Learn more about how you can get more organic traffic and rank higher by seeing the full video of the presentation here: https://www.youtube.com/watch?v=A9K9Q8Snlwc See more videos here: http://www.sureoak.com/resources/ Twitter: https://twitter.com/sureoak https://twitter.com/tomcasano Sure Oak is an SEO agency based in New York, NY led by SEO expert Tom Casano. We are experts in SEO strategy, link-building, keyword research, on-page optimization, technical site audits, content marketing, and more. Apply to work with us at: http://www.sureoak.com/apply/

1. How I Got 20k+ Visitors/Month From SEO
Tom Casano Sure Oak
SEO

2. Who is Tom Casano?

4. SEO Core Competencies
● link-earning
● outreach
● keyword research, grouping, and mapping
● on-page optimization
● technical site audits
● strategy
● content planning
● content marketing
● digital PR

5. What I Will Talk About Today...
1. SEO as a Marketing Channel: Why SEO?
2. My Story + Failures
3. What Drives Results
4. Take Action

6. Part 1:
SEO as a Marketing Channel:
Why SEO?

8. People Find You
Interest
More Sales
Paying Customer
Business Growth
SEO

9. Want to Find Something
Search on Google
A. Become Customer Today
Click on a Search Result
B. Become Customer in Future

10. Website Visitor Today, Customer Tomorrow
Lead Nurturing
● capture email address (e.g. lead magnet or newsletter)
● fill out a form (lead generation)
● retargeting
○ Facebook
○ Google Ads
○ YouTube
● brand awareness (remember you)

11. Why SEO?

12. 1.Inbound

13. 2. Qualified

14. 3. Stable & Consistent

15. Monthly Recurring Traffic
→ Monthly Recurring Revenue

16. Monthly Recurring Traffic
→ Monthly Recurring Revenue
recent 10 day period of online sales
=107 steady sales

17. 4. ROI

18. Part 2:
My Story + Failures

20. Life Coach Spotter in 2013

22. Lesson Learned:
“Build it and they will come” does not work.

23. Plenty of Optimization Tactics To...
Get You 0 Results
● image alt text
● ratio of follow to nofollow backlinks
● ratio of text to HTML
● image file names

24. Plenty of Link-Building Tactics To...
Get You 0 Results
● blog commenting
● forums
● directories
● broken link building
● link reclamation
● great content
● roundups
● press release

26. How Should We Rank Higher?

27. The Problem: Google’s Algo is a Secret

29. Ranking Algo is a Black Box

30. What Should We Do?!

33. Part 3:
What Drives Results

34. What’s the Secret to Move the Needle?

35. What’s the Secret to Move the Needle?
844% Growth

37. I Tested 8 Strategies...
● infographic campaigns
● comprehensive content guides
● answering journalist requests
● collaborative placements
● blogger outreach
● resource page inclusion
● strategic relationship building
● guest posting

38. What (I Believe) Created the Most Impact:
1. comprehensive content guides
2. link-earning campaigns

39. 73,647 Words of Optimized Content
Investment: $10,000+

44. A Scholarship

45. Trust
&
Authority

47. We Pulled Back the Curtain

49. 1. Referring Domains
2. Content
3. Optimization

50. 1. Referring Domains

51. Definition
referring domain:
a website that links to your website

53. Your
Website

56. Attributes of Referring Domains
1. quantity
2. domain authority
3. trust flow
4. relevance

57. Solution = OUTREACH
Outreach

58. 2. Content

60. 80 Million Blog Posts Created Every Month

61. Blog
Posts

63. High-Quality, In-Depth
● long (3,000-12,000 words long)
● very well-written
● useful, helpful, and answers common
questions
● authoritative
● actionable
● unique
● engaging

64. Don’t just write about anything!

65. 3. Optimization

66. To Optimize Properly, You Need...
1. keyword research
2. keyword grouping
3. content planning + keyword mapping
4. on-page optimization

69. [bath] + [toys] + ?

71. Keyword Mapping

72. Part 4:
Take Action

73. 1. Referring Domains
2. Content
3. Optimization

74. Referring Domains=
Awesome Content + Email Outreach

75. Content=
Awesome, In-Depth Writing

76. Optimization=
Keyword Research + Content Planning

78. Go big or go home.

79. Final Thought:
SEO is an
investment
in growth

80. I love you.
THE END

81. Connect:
tomcasano.com
@TomCasano
sureoak.com
@SureOak