This video highlights what others have said about the importance of good business writing

1. The Business
Communication
Advantage
www.communiskills.com

2. Dr Thomas Clark
President of CommuniSkills has been a writing and oral
communication consultant for a wide variety of businesses
including Procter & Gamble, where he has led over 500
business communication workshops
He has also taught workshops for other Fortune 500
companies, including General Electric, Microsoft, Nestle, AK
Steel, General Cable, Mars Petcare and Kellogg
He earned his doctorate at Indiana University and has
published three books on business communication,
including Career Strategies and Power Communication

3. What Executives Say About the Value of Good
Business Writing
If you want to run the show someday and run it well, you had better learn to think, write and
speak, in that order—clearly, forcefully, and concisely.
All important projects ultimately move forward on paper.
Clear concise messages shorten the cycle of submission, consideration, decision and action.
They get more action—faster.
Writing adds clarity to one’s thinking. It can be much more precise than oral communication,
and it can be shared with more people in different places
Given that memories are faulty and people change, clear written records are vital.
Poorly prepared messages carry an air of insult to the reader.

4. Testimony to the Program’s Effectiveness
Upon rewriting our contractors' communication templates based on Dr. Clark’s
training:
* Response time from stakeholders on feedback requests reduced by more than 80%.
* Feedback quality improved so that the first response was routinely actionable.
* Typical request approval cycles shrunk to 3 days, vs. 10+ previously.
The improvements were so immediate and dramatic that within a week of
implementing them on a pilot project, our team began redesigning communication
templates on other projects within our overall service."

5. The Business
Communication
Advantage
www.communiskills.com

6. Skills you will master
Writing opening paragraphs that serve as executive summaries for the rest of the
message
Using four visual design tools to win the reader’s 3 moments of truth: skim, scan, and
word for word
Composing logical, evidence-based persuasive arguments, and
Writing concisely so you can communicate complete messages that fit on the single
cell phone screen on which so many business readers now access their messages

7. Your organization can accrue the same
benefits by enrolling in the Business
Communication program
Sign up today at
• https://thomas-school-76f2.thinkific.com/courses/email