Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Facts Tell, Stories Sell
1. Facts tell.
Stories sell.
I’m not here to sell
the steak. I’m here
to sell the sizzle.
How to Be a Professional Creative Person HappyAwesome.com Slide #A0014
Professional creative person
As Elmer Wheeler said in 1936, "It is the sizzle
that sells the steak and not the cow, although
the cow is, of course, mighty important."