This presentation talks about the shift in the product manager role based on several key outside trends: agile software development techniques, cloud / saas, and user experience/design.

1. Evolving Role of Product Management
Todd Olson
CEO Pendo

2. A little about me...
CEO/Co-founder, Pendo
VP Product, Rally Software
President, 6th Sense Analytics
Chief Scientist, Borland Software
….
@tolson

3. What is Pendo?
3
ANALYTICS
Capture ALL user behavior
in your application
FEEDBACK
Survey users in-app for
incredibly relevant input
GUIDANCE
Deliver contextual help to
simplify the user experience
A New Path to Product Success
www.pendo.io

6. Product Manager is Being Affected by External
Forces
Product Management
Agile
UX / Design
Cloud / SaaS

9. Agile

10. Roman Pichler

12. When do you have time to
speak with customers?
Business things?

14. Across all sized projects, agile projects are 350%
more likely to be successful.
At the huge end, agile projects are 600% more
likely to be be successful.
2015 Chaos Report by Standish Group

15. Are we
building
the
right
things?

16. Cloud / SaaS

17. Getting feedback from customers
● Long
● Slow
● Expensive

19. Less need for guessing!

20. SaaS vs. Perpetual
Source: CloudStrategies

21. So What?
● Lower cost of entry means lower switching costs
● Retention really matters
○ Losing a customer after a year is unprofitable
● Large releases don’t matter
● Features are released more frequently
● User education becomes a challenge

22. UX / Design

24. Fast Company

25. 5 seconds
The average attention span
30-40x / hr
Average # of times an
office works checks email

26. So...

28. What can you do?

29. Great time to be a Product Manager

30. Questions?