2. World of Wonder - Logo Treatment
A Hollywood production company known for creating such filmas as Mapplethorp: Look at the PIctures, Party Monster as well as producing RuPauls Drag Race, Million
Dollar Listing and DragCon.
I am an advocate of logo’s that serve a dual purpose that describes a brand visually and narratively. In this example, the “O” is larger for two reasons, First it doubles
as the world and we know the world is a big place. This helps imply the message that it is well resourced with content that appeals to consumers all oer the world and
implies a universal presense and unity. Second, it helps to emphasize the ‘awe’ which is synomymous with the word ‘wow. As an added bonus, when you say the word
‘wow’, the emphaisis is on the open middle sound of ‘aw’, wOw. That’s where the action is, in the middle. You’re in the middle of it all. Lastly, the ‘W’’s on either side not
only represent the words ‘World’ and ‘wonder’ but also help to reinforce the idea and image of a pulse or hearteat as it traverses through the world.
3. THEATER DOCTORS
Los Angeles | New York
D
JIM BOESE
(917) 847-5053
jimboese@theaterdoctors.com
Mention this ad and get a one hour
FREE CONSULTATION
FRESH APPROACHES
THOUGHT LEADERSHIP
MARGARET LAKE
(305) 494-9473
margaretlake@theaterdoctors.com
TO YOUR THEATER, BUSINESS
AND COMMUNITY
PROVIDING
www.theaterdoctors.com
D
Los Angeles | New York
THEATER DOCTORS
Los Angeles | New York
MARGARET LAKE
principal
margaretlake@theaterdoctors.com
(305) 494-9473
THEATERDOCTORS.COM
D
Theater Doctors - Branding
A company in the business of restorative and business consultative services focused on clients in need of revitatation of conert halls, theaters, and entertainment
venues.
The logo concept communicates thress messages. First, the universal medical sign for First Aid which functions as a representation of the ocmpany’s primary purpose and
representing the letter “t” in the first word of the brand. Secondly, the conbination of the First Aid ‘+’ symbol paird with the ‘D’ is representational of blodo classifications,
another implication of life blood and the need for help. Given that ‘-D’ is not a blodo type, it is unexpected and creattes additional interest as well as a unique memory,
akin to the McDonnald’s arch or Mikey Mouse icon.
The logo is present still when using the full ‘Theater doctors’ text, appearing in the center and joining the two words with the ‘=’ sign for constitency. Colors & typeface
used from the style guide that accompanied the proposal package. Visual weight added using the spotlights which also suggest what the company does without the need
for anything else and also directs the eye to the important information. The logo is reiterated again on the back in a reverse color scheme.
1/4 page print ad published in Historic Theaters Resource Guide, 10/2014. Copy presented in a math/addition format akin to scientific precision feel.
4. Wine Label Concept - Creative Workshop
‘Challenge: Create the packaging for a red table wine that balances taste, affordability and visual wit. Come up with the name of the winery and choose a bottle substrate
that can be versioned on different varietals (Cabernet Savignon, Merlot etc.). Regardless of how the wine tastes the label needs to make our wallets water as a lot of
people shop based on this premise.
Cin Cin’ is an Italian idiom commonly used during a toast, analogous to ‘cheers’. The clean crisp and simple design is meant to mirror the flavor of the wine and also
servies to target the marketing demographic of young, progressive shoppers for choosing a good wine on the go without too much thinking, perhaps on the way to a
dinner party or to serve at an art exhibition. High contract/Darker colors = red wine, grapes, grape vines, romance, danger, sophistication but still simple red table wine
and not overly gaudy like many wine lables on the market.
5. CONTACT:
R a i n a D a l by
8 0 1 - 9 5 7 - 3 4 6 0 r a i n a . d a l by @ s l c c . e d u
APPLICATION DEADLINE:
HAVE AN
IDEA
APPLY FOR FUNDING FROM
THE ARTS & CULTURAL
EVENTS COMMITTEE TODAY!
CAMPUS EVENT ?
• We provide funding for both
new and established events.
• Event must be sponsored by
faculty/staff or an
organization/department
of SLCC
•SA
LT
LAKE COMMUN
I
TY
COLLEGE
•
ARTSAND
CULTURAL EVENT
S
W SLCC is an AA/EO Institution REV. 10/05/15
for
APPLY AT:
www.slcc.edu/ace
O CTO B E R 3 0
NewFresh
CAMPUS EVENT ?CAMPUS EVENT ?CAMPUS EVENT ?
NewFresh
Interesting
Engaging
Exciting
Creative
Curious
a
• The Slamdance DIY spirit.
• How filmmakers like Christopher Nolan (Interstellar), Russo Brothers (Captain America),
Benh Zeitlin (Beasts of the Southern Wild), Lena Dunham (Girls), Oren Peli (Paranormal Activity),
and many more got their films made and why Slamdance showcased their work.
• How to make a living from creative work and keep going.
• How to showcase your work and create a promotion plan.
• What to do once you’ve been accepted to a festival.
• The post-festival market and how to make your transition count.
• Anything else you want to know about building your career in a Q&A with Peter Baxter.
WORKSHOP TOPICS INCLUDE:
D I Y F I L M M A K I N G
& BUILDING YOUR CAREER | AN ANARCHY WORKSHOP
Join Slamdance president and co-founder Peter Baxter
for a practical, reality based workshop dedicated to helping emerging
artists showcase their work, gain recognition, and build a career.
Not just a film festival, Slamdance is a community, a year-round experience, and a statement. Established in 1995 by a
wild bunch of filmmakers who were tired of relying on a large oblique system to showcase their work, Slamdance is an
ongoing experiment that has proven, year after year, when it comes to recognizing talent and launching careers, the
independent and grassroots film communities can do it themselves.
ABOUT SLAMDANCE:
R e g i s t r a t i o n i s r e q u i r e d , a s s e a t i n g i s l i m i t e d .
w w w . s l c c s l a m d a n c e w o r k s h o p . e v e n t b r i t e . c o m
Friday, October 30, 2015
10 a.m. to 12 p.m.
Salt Lake Community College
Center for Arts and Media
1575 S. State Street Salt Lake City, UT 84115
T h i s i s a
F R E Ew o r k s h o p !
Salt Lake Community College - Departmental & Event Posters - Institutional Marketing
These pieces and others like it presented a common challenge for institutional and high profile in-house corporate marketing teams: Fitting a lot of non-negotiable copy
into a small space while keeping it legible, visually exciting and in line with the institutional style guide..
6. GRAND
THE
GRAND
THEATRE
GRAND
THEATRE
GRAND
THE
theatre
THE
GRAND
THEATRE
Salt Lake Community College - Logo Concepts for the Grand Theatre, Institutional Marketing
Using a mood board collection with an assemblage of traditional and more progressive theater related branding and in tandem with the SLCC Style Guide and existing
Grand Theatre logo, these concepts successfully integrated all of those elements in various options.
8. Salt Lake Community College - Bruin’s Bites
Cafeteria wall menu displays for Bruin’s Bites food court at Salt Lake Community College’s Redwood campus for ‘Deli in the Den’ and ‘SLCC Pizza & Pasta’.
9. Global Magic Society - Creative Workshop
Challenge: Create a logo for the Global Magic Society, a national invitation-only gorup of upper echelon magicians. Incorporate an optical illusion(s) type of aesthetic that
integreates ideas of performance magic into the concept.
10. Motion + Animation
My primary emphasis in the last two years has been focusing on meeting the growing demand for video, specific to 2D and 3D motion design and animation, highlighting
digital deliverables such as kinetic typography, animated titles & logos, custom, ad-hoc and self initiated projects. Visit www.toddemotion.com for my latest demo reel
and ad-hoc projects.
WWW.TODDEMOTION.COM
11. O: 801.901.8408Firetoss.com A: 332 E. 500 S. Salt Lake City, UT 84111
To whom it may concern,
As the Chief Technology Officer at Firetoss, LLC, It is my pleasure to write this letter of recommendation
on behalf of Todd Egan. Mr. Egan very recently completed a summer experience with us as a designer.
This was actually a very competitive position, due to the large volume of applicants we initially
received, but it quickly became clear that Todd possessed the talents, skills, and background that
would help him succeed in the rapidly changing world of web design that our company specialized in.
Throughout his internship, Todd continued to impress us with both his hard work and his wide array of
interests and talents. It quickly became apparent to us that he would be able to excel in a number of
different areas and specialties.
It is without hesitation that I recommend Todd Egan as a solid and reliable resource, and an asset with
a wide variety of skill sets. Please feel free to reach out to me directly with any questions regarding Mr.
Egan’s talents.
David Riskin
CTO, Firetoss
“As Project Manager, Todd was responsible for managing both creative and
data/content. He was known to communicate clearly and frequently with
timely and detailed documentation. Todd is highly creative but at the same
time, very technical and precise. He is able to see the big picture and offer
solutions that keep projects on time and under budget.”
Eric Roybal
Director of Creative Services
Guitar Center Corporate HQ
“Todd Egan is a driven person who takes genuine pride in the quality of his
work. He excels in the world of creative problem solving and consistently
goes above and beyond to ensure an amazing outcome. Equipped with skill,
strong work ethic, and a positive attitude, Todd is a great addition to any
team.”
Kristy Sabey
Designer
Salt Lake Community College
“Todd is the ultimate professional and he takes his creative life very
seriously. From design to web creation to painting I have watched him grow
over the years in ability and expertise driven largely by his own curiosity
and insatiable impulse toward all things creative. He is responsible, self-
driven and always at the cutting edge.”
Jenevieve Hubbard-Fitch
Creative Director
Got Beauty
Recommendations
Former Collegues & Clients
