Presentation prepared for the Quebec Forestry Association conference on May 14 2015 in Quebec City, Canada. Looking at how deforestation is now high on the brand agenda, the drivers, the action, the challenges and the solutions to preventing deforestation in company value chains.

1. Progress
and
opportunity
for
business
responding
to
the
‘No
Deforesta6on’
agenda
Tobias
Webb,
founder,
Innova6on
Forum.
Lecturer,
Corporate
Sustainability,
Kings
College
London
and
Birkbeck
College,
University
of
London
www.innova6on-­‐forum.co.uk
Tobiaswebb.blogspot.com

3. Free
insight
and
analysis
for
business

4. 11
areas
of
focus
to
2030,
says
WWF

5. And
we
now
know
more
about
pressure
points

6. NGOs
have
raised
awareness

7. And
brands,
traders,
others,
have
responded

8. Kuok
Khoon
Hong
–
Wilmar
Founder
and
Chairman
of
the
company
which
trades
45%
of
palm
oil
globally

9. A
values-­‐driven
Asian
billionaire?
Why
not?

15. Today,
Indian-­‐based
manufacturers
of
viscose
are
also
joining
in

18. Even
APRIL
are
rumoured
to
be
coming
to
the
table
very
soon

19. But
there’s
s6ll
a
long
way
to
go,
both
on
policy
and
target
development
and
actual
on
the
ground
progress

26. Turning
off
the
bulldozers
is
only
the
start
for
firms
such
as
APP

29. APP’s
1
million
hectare
commitment
APP
will
conserve
and
restore
1m
hectares
of
rainforest.
10
priority
landscapes
iden6fied

30. In
Sumartra,
just
north
of
Pekanbaru,
it
doesn’t
take
long
to
find
low-­‐level
deforesta6on

32. Inside
the
‘biosphere’

34. And
on
its
edge…

35. Illegal
conversion
of
secondary
forest
for
oil
palm

36. In
the
village,
but
it’s
not
enough

38. And
in
the
na6onal
park
nearby…

39. NGO
collabora6on
and
HCV/HSC
assessments
are
seen
as
part
of
the
solu6on

41. Mapping
technology
will
also
play
a
key
role

45. Image
here
Image
here
Pressure
on
governments
to
simplify
and
enforce
laws
is
another
major
challenge

46. Interna6onal
pressure
is
growing:
Singapore’s
Transboundary
Haze
law

47. Research
is
showing
us
how
important
land
protec6on
and
restora6on
is

49. In
summary..
The
opportuni6es
for
business
in
preven6ng
deforesta6on
and
encouraging
restora6on
are
threefold:
1)
To
beder
understand
supply
chains,
improve
resilience,
and
trust
via
policy,
targets,
ac2on
and
transparency
2) To
help
governments
make
the
right
decisions
and
improve
enforcement
and
sustainable
livelihoods,
in
partnership
with
key
stakeholders
3) To
make
a
significant
and
las6ng
contribu6on
to
tackling
global
climate
change
via
land
use
(400
PPM
CO2
to
280
PPM)
“To
be
on
the
right
side
of
history”
Some
companies
have
made
a
start,
others
are
catching
up.
There’s
a
long
way
to
go.
But
we
can
be
a
lot
more
op6mis6c
than
we
might
have
been
five
years
ago.
That’s
progress.

51. Ques6on(s)?