1. WEBSITE DESIGN
& DEVELOPMENT
E-COMMERCE STORE
DESIGN & DEVELOPMENT
SEARCH ENGINE
OPTIMISATION
MOBILE APPLICATION
DESIGN & DEVELOPMENT
BRANDING &
COMMUNICATIONS
2. WHOWEARE
TOP3 MEDIA IS A
FULL-SERVICE MARKETING
AGENCY WORKING ALONGSIDE
COMPANIES AND BUSINESSES
IN SINGAPORE TO HELP THEM
GROW GLOBALLY THROUGH A
STRONG ONLINE PRESENCE AND
PRECISE CONTROL OVER THE
DIGITAL SPACE.
WITH STUNNING WEBSITE
DESIGNS, EFFECTIVE ONLINE
MARKETING SOLUTIONS, AND
EXPERT COMMUNICATIONS
CONSULTANCY, WE HELP SME’S
AND LARGE CORPORATIONS TO
DEFINE THEIR BOTTOMLINE AND
TO INCREASE AWARENESS FOR
THEIR BRAND.
3. WE ARE A TIGHT-KNIT,
UNIFIED TEAM THAT IS
FIERCELY AMBITIOUS
AND FULLY COMMITTED
TO OUR CLIENTS’ SUCCESS.
TO US, CREATIVITY AND
INNOVATION GO HAND
IN HAND TO EXCEED
OUR OBJECTIVES
AND CELEBRATE OUR
ACHIEVEMENTS.
5. WE HAVE DESIGNED AND DEVELOPED
W EB S I T E S A ND M ARKE T I NG
S T R AT E G I E S FOR MORE THAN
[ [10000CLIENTS.
6. OUREXPERTISE
DIGITAL MARKETING IS NO LONGER ABOUT MERELY ADDING ONLINE
CHANNELS TO THE MEDIA MIX; IT IS ABOUT INTEGRATING DIGITAL
INTO ALL FACETS OF MARKETING.
AS A COMPREHENSIVE ONLINE MARKETING AGENCY, TOP3 MEDIA,
IS HIGHLY REGARDED AS THE MOST INNOVATIVE AND ADVANCED
PROMOTIONAL AGENCIES, USING THE TECHNOLOGY OF THE FUTURE
TO ENSURE YOUR BUSINESS’ SUCCESS TODAY.
OUR EXPERT TEAM OF DIGITAL MARKETING EXPERTS ACROSS
DIGITAL ANALYTICS, MARKET RESEARCH, USER EXPERIENCE,
TECHNOLOGY, WBUSINESS DESIGN, AND ONLINE STRATEGY HELPS
CLIENTS BRING THE FULL POTENTIAL OF DIGITAL MARKETING TO
BEAR ON THEIR BUSINESS.
8. OUR GOAL IS TO DESIGN,
DEVELOP AND DELIVER A
WEBSITE WITH OPTIMAL
BALANCE OF STYLE,
USABILITY, FUNCTIONALITY
AND VISIBILITY.
ALL WEBSITES BUILT BY
TOP3 MEDIA ARE EMPOWERED
BY ANALYTICS AND SEO
READINESS TO FACILITATE ANY
ONLINE MARKETING EFFORTS.
01
WEBSITEDESIGN
ANDDEVELOPMENT
9. Phase01 Phase02 Phase03 Phase04
WEB DESIGN &
CONCEPTUALISATION
SYSTEM
DEVELOPMENT
BASIC
OPERATIONAL
TRAINING AND
SUPPORT
WEBSITE
GO-LIVE
TOP3 MEDIA WILL PROVIDE
THE CLIENT BOTH A HANDS-
ON TRAINING ON HOW TO USE
AND MANAGE THE WEBSITE’S
CONTENT SYSTEM AND
E-COMMERCE PLATFORM, AND
5 BUSINESS DAYS OF PHONE/
MAIL SUPPORT TO REPORT ANY
EXISTING FUNCTIONALITY ISSUES
THAT CONFORM TO THE SCOPE
OF THE PROJECT.
WE WILL FACILITATE THE
DEPLOYMENT OF THE WEBSITE
TO YOUR SELECTED SERVER,
SUBJECT TO THE PROVISION OF
APPROPRIATE WEB HOSTING
ENVIRONMENT AND REQUIRED
ACCESS.
WE HAVE SELECTED MAGENTO,
AN E-COMMERCE PLATFORM
THAT FEATURES THE BEST-
IN-CLASS MERCHANDISING
FEATURES AND MODULES FOR
OUR CLIENTS. THIS ENSURES
THAT THE PLATFORM IS USER-
FRIENDLY AND ALLOWS
FOR SECURE CHECKOUTS
AND PAYMENTS WHILE STILL
TAILORED TO YOUR EXACT
REQUIREMENTS.
WE BUILD STUNNING WEBSITES
THAT ACHIEVE GREAT RESULTS
IN SEARCH ENGINES. FROM
CONTENT TO GRAPHICS, OUR
IN-HOUSE CREATIVES, DESIGNERS
AND WEB DEVELOPERS WILL
DELIVER A CUSTOM-MADE
WEBSITE THAT IS CONSISTENT
WITH YOUR BRAND’S CONCEPT.
14. WE SPECIALISE IN PROVIDING
PROFESSIONAL AND USER-FRIENDLY
E-COMMERCE WEBSITE SOLUTIONS
THAT DELIVER UNRIVALED SALES
RESULTS. EACH ONLINE STORE WILL
BE SUPPORTED BY A FEATURE-
PACKED AND EASY-TO-USE
E-COMMERCE PLATFORM.
EACH WEBSITE WILL ALSO BE
INTEGRATED WITH POPULAR SOCIAL
MEDIA PLATFORMS TO IMPROVE
POPULARITY AND CUSTOMER REACH
TO INCREASE ONLINE SALES AND
LEAD GENERATION.
02
E-COMMERCESTORE
DESIGN&DEVELOPMENT
19. WE ARE SINGAPORE’S NO 1 SEO
COMPANY FOR THE PAST 5 YEARS
DELIVERING CONSISTENT RESULTS
AND EXCEPTIONAL RANKINGS FOR
OUR CLIENTS FROM ANY TRADE OR
INDUSTRY.
OUR EXPERT TEAM OF ANALYSTS
WILL ENSURE THAT WE TARGET THE
MOST RELEVANT KEYWORDS THAT
BOOSTS CONVERSIONS GENERATING
MORE SALES AND RAPID GROWTH
OF THE COMPANY.
03
SEARCHENGINE
OPTIMISATION
20. 01 02 03 04
PRE SEO ANALYSIS ON-PAGE
OPTIMISATION
OFF-PAGE
OPTIMISATION
REPORTING
• COMPETITOR ANALYSIS AND
COMPARISON
• KEYWORD ANALYSIS AND
FINALISATION
• KEYPHRASES SEARCH
COUNT AND COMPETITION
ANALYSIS
• FINALISATION OF TARGETED
KEYWORD SELECTION
• META DATA TAG CREATION
AND INSTALLATION
• TITLE TAG CREATION AND
INSTALLATION
• IMAGE OPTIMISATION
• RECOMMENDED CONTENT
OPTIMISATION FOR
KEYWORD RELEVANCY
• HTML SITEMAP
• CROSS BROWSER CHECKING
AND RECOMMENDATIONS
• SEO FRIENDLY URL
REWRITING
• DIRECTORY SUBMISSION
• PRESS RELEASE
SUBMISSIONS
• ARTICLE SUBMISSIONS
• FORUM POSTINGS
• SOCIAL BOOKMARKING
LINKS
• HUB PAGE CREATION
• BLOG POSTING AND
COMMENTING
• LINK WHEEL
• MEASURE, ANALYSE, REFINE
AND ADJUST
22. WE DESIGN AND BUILD MOBILE
APPLICATIONS THAT MEETS
SEPCIFIC OBJECTIVES AND CLIENT
SPECIFICATIONS.
AT TOP3, WE CREATE FULLY
CUSTOMISED, HIGH QUALITY MOBILE
APPS ACROSS THE ENTIRE RANGE
OF MOBILE PLATFORMS AND
COMMUNICATION CHANNELS.
04
MOBILEAPPDESIGN&
DEVELOPMENT
25. EFFECTIVE BRAND DEVELOPMENT
REQUIRES A UNIQUE IDENTITY
THAT INDUCES POSITIVE EMOTIONS,
INSPIRES TRUST IN YOUR BUSINESS,
AND PORTRAYS YOUR PRODUCT OR
SERVICE IN A FAVORABLE LIGHT.
TOP3 MEDIA ENSURES THAT YOU
ARE EFFECTIVELY DIFFERENTIATED
THROUGH YOUR BRAND CONCEPT,
LOGO AND GRAPHIC DESIGN.
DEVELOPING A STRONG CORPORATE
IDENTITY INVOLVES IN-DEPTH
INDUSTRY RESEARCH, TARGET
AUDIENCE IDENTIFICATION,
BRANDING STRATEGY AND
INNOVATIVE DESIGN.
04
BRANDING&
COMMUNICATION
30. THECLIENT
Shunji matsuo singapore is a salon
brand synonymous with japanese
cutting edge hair technology and
innovation, shunji matsuo group of
salons in asia incorporate the latest
japanese-influenced international
styling, perming and coloring
techniques to deliver beautiful,
versatile hairstyles that match the
personality, lifestyle needs and
personal preferences of each individual
customer.
Passionate about the style and
design of hair, our mission at shunji
matsuo is to enhance the lives of our
customers by helping them realise the
full potential of their beauty through
hairstyles that not only bring out
the best in their features, but also
their individuality. Delivering quality
service and value for money prices has
always been our strong belief, because
looking their best is a right that every
woman should always be able to enjoy
and afford.
Each visit begins with a personal
consultation to determine a style that
best suits your needs. This continues
right through to guiding you on how
you can maintain and manage your
new look effortlessly, so that you
leave our salons with the confidence
of knowing that with a shunji matsuo
hairstyle, looking good is a stylish
every day affair.
31. THECHALLENGE Shunji Matsuo engaged Top3 Media
Pte Ltd to run an effective Online
marketing campaign. Prior to that
Shunji had major marketing campaigns
offline but had not achieved any
translation or visibility. Top3 Media
Pte Ltd began working with Shunji to
provide Search Engine Optimisation
and other Search Engine Marketing.
THE COMPANY’S GOAL:
To make Shunji Matsuo visible for
the best hairdresser in Singapore.
To enhance the visibility and
translation of conversions for Shunji
Matsuo’s online based on organic
Search.
To achieve the goal, more prospects
had to find the site with search
terms like Singapore hairdresser,
Hairdressers, Shunji.
32. THE INTERNET
MARKETING
CAMPAIGN
Our strategy for Shunji Matsuo was to
populate the traffic and get maximum
visibility for their brand.
One of the more challenging
aspects of this project involved in
competing with the local market for
the keywords mentioned. We also
performed split testing on key landing
pages using Google Website Optimizer
to increase conversion rates for high
demand and we established many
links from quality sites by publishing
articles and press releases, deploying
widgets and link exchange, and
reorganizing the navigation across the
entire site.
33. THE RESULT Shunji Matsuo had an effective campaign that
translated maximum results in the following fields.
• Increased organic search rank and traffic for
competitive search
• Increased conversion rates for high demand
products by a huge margin The Founder,
Mr Shunji Matsuo has expressed extreme
satisfaction with our services and will
vouch for our professionalism and quality
of service if requested to.
34. THECLIENT
Wangz Hotel is a Singapore based boutique hotel. Offering
exquisite style, spacious guestrooms, and most importantly,
seamlessly intuitive service and personalised comfort, the
boutique hotel is an ideal getaway for leisure and business
travellers alike.
35. THECHALLENGE Wangz Hotel was heavily involved
in marketing but had not achieved
good organic search rank online. Top3
Media Pte Ltd began working with
Wangz Hotel 2011 to provide Search
Engine Optimisation.
THE COMPANY’S GOAL:
To make Wangz Hotel visible
for the boutique hotel market in
Singapore. To enhance the visibility
of Wangz hotel online based on
organic Search.
To achieve the goal, more
prospects had to find the site with
search terms like Luxury Boutique
Hotels Singapore, Singapore
Boutique Hotels. After arriving at
the site, prospects had to convert
the visits to sales.
36. THE INTERNET
MARKETING
CAMPAIGN
Our strategy is to accomplish this goal
for specific landing pages and also
search engine optimization for the
entire site.
One of the more challenging
aspects of this project involved in
competing with the local market for
the keywords mentioned. We also
performed split testing on key landing
pages using Google Website Optimizer
to increase conversion rates for high
demand and we established many
links from quality sites by publishing
articles and press releases, deploying
widgets and link exchange, and
reorganizing the navigation across
the entire site.
37. THE RESULT Beyond a more comprehensive site, Wangz Hotel
also reaped substantial benefits from their Internet
marketing campaign
• Increased organic search rank and traffic for
competitive search terms by 219%
7,268 visits from organic searches during the first
half of the campaign, Top3 Media’s campaign yielded a
considerable increase in visits from organic searches
during the same period of 2011.
• Increased conversion rates for high demand
products by a huge margin
More than 30% of conversions occurred during the first
half of 2011, compared to roughly 3% in the same time
period before the campaign.
