1. SWOTS - Strengths
Extensive experience in education and growth since 1906.
Well qualified, experienced and dedicated faculty members.
Offers excellent, comprehensive and world class education.
Offers a variety of education programs.
Academic teachings are experiential and entrepreneurial focused.
Business district area, diversified population with different cultures.
Earned dual AACSB accreditation in both accounting and business
which only 2% business schools can attest.
Affordable private education at a significantly lower cost.
Availability of financial aid outlets to students.
Largest career services in metropolitan New York.
Promotes student personal growth and development.
Innovates with modern technology, employer needs and global
economy.
Health, safety and living environment of students is paramount

2. SWOTS - Weaknesses
Less use of social media in creating awareness worldwide.
Insufficient participation in educational seminars worldwide.
Inadequate utilisation of its large employer network base and
associations to promote programs to employees.
Student ethnic clubs not interacting enough through social projects,
events with community.
Not fully maximising on its good location that attracts many tourist to
advertise school.
Little or no partnership with government agencies that sponsor
student education.

3. SWOTS - Opportunities
Attend corporate events and advertise programs to employees of its
large network of employers.
Fully utilise its facebook, twitter and emails to create more awareness
worldwide.
Hold awareness seminars and employ indigenous recruitment staff
from different countries.
Increase corporate social responsibility in the education sector
creating awareness to younger generation.
Partner with employer network base to offer training courses to staff.
Use associations affiliations as a platform to advertise to members
about Pace programs.
Partner with the government agencies sponsoring student education
to gain more recognition.
Engage Alumni's to advertise Pace programs at workplaces.
Engage in social projects and events using its student ethnic clubs to
interact with the community.
Use tourist attraction spots in New York to show support for different
world celebration events.

4. SWOTS - Threats
Massive and widespread marketing campaigns employed by
competitors.
Constant changing employer needs and technology.
Huge investments to keep up global business environment.

5. Strengths & Opportunities:
Use reputable position to partner with high
schools, employers, associations and government
agencies.
Advertise Pace programs and benefits using its
alumni’s, social media and at New York tourist
spots.
Host awareness seminars and employ indigenous
recruitment staff from different countries.
Engage in social projects and events to generate
awareness through Pace ethnic clubs.
Weaknesses & Opportunities:
Maximise usage of social media outlets usage by
posting and tweeting to the general public.
Increase participation in educational awareness
seminars worldwide.
Fully utilising employer network base and
association to promote programs to employees.
Collaborate with government agencies that
sponsor student education .
Structure student ethnic clubs to interact with
community via social projects and events.
Capitalise on NY tourist spots to advertise school
to gain more recognition.
Strengths & Threats:
Employ massive and widespread worldwide
advertising campaigns to showcase its excellent,
comprehensive and world class education through
facebook, twitter, emails and seminars.
Monitor and constantly adapt to changing global
business, education standard and technological
requirements.
Weaknesses & Threats:
Incorporate heavy use of facebook, twitter and
emails to advertise massively by posting feeds
about Pace.
Remain vigilant on educational requirements of
employers, the global economy and technology.
Invest in education facilities that have optimal
benefits and long term relevance to avoid major
losses.
TOWS