Tina Yip has over 5 years of experience in marketing, social media, and community management. She has worked at agencies such as R/GA, Arnold Worldwide, and Grey Group managing brands like McCormick, MasterCard, Progressive Insurance, and Dell. Her skills include social media strategy, content creation, engagement analysis, and conducting competitive research. She is fluent in Mandarin and Cantonese with proficiency in various software and analytics tools. Tina holds a Bachelor's degree in Business Administration from Boston University.

1. TINA YIP
tina@tinayip.com
www.tinayip.com @tina_yip www.linkedin.com/in/tinayip
EXPERIENCE
R/GA; New York, NY July 2012 – Present
Community Manager
• Increased McCormick Gourmet Facebook page’s engagement rate by 3% in 3 months by assessing users’
interactions on the page and testing out new types of posts
• Assisted social media strategist on McCormick Gourmet’s content strategy and created content calendars by
paying attention to activity on brand’s social media channels, competitors’ brand pages and industry and tech
trends
• Analyzed over 7000 user generated entries from McCormick’s Facebook Contest, “The Dinner Party Chain”, to
add insights on fans and recommendations for McCormick’s 2013 social media strategy
• Launched MasterCard’s social media pages by establishing community management guidelines, developing
content strategy, tone and voice and writing copy for each channel
• Interviewed chefs at the New York Wine and Food Festival for MasterCard Business and edited the videos to
use as original content on the brand’s YouTube page
Arnold Worldwide; Boston, MA Jan 2012 – May 2012
Digital and Social Media Intern
• Acted as community manager for Progressive Insurance to maintain the brand’s social media presence by
publishing posts on Twitter, Facebook, Tumblr and Instagram
• Assisted in the planning and integration of Dell’s switch to Facebook Timeline For Brands, which helped the
client understand the new functionalities of the page
Grey Group; New York, NY June 2011 – Aug 2011
Account Management Intern
• Won the intern project that focused on Pringle’s strategy for college students and presented to senior
management with a team of five interns
• Conducted detailed competitive research and analysis on agency competitor to assist in new business pitch
Hill Holliday; Boston, MA Jan 2011 – May 2011
Strategy and Research Intern
• Conducted secondary research for client, Bank of America, to understand the spending behaviors of affluent
individuals using databases (ie. Mintel, WARC and industry newsletters)
• Compiled industry news, current events and client highlights for an internal bi-weekly company newsletter
Big Fuel; New York, NY May 2010 – August 2010
Distribution and Social Media Intern
• Manually identified and reached out to top 30 influencing “mommy bloggers” to distribute the launch of
Fisher Price’s Facebook application, Moments to Share
Buzz University; Boston, MA February 2010 – May 2010
Marketing Intern
• Created intern FAQ booklet that includes company facts, values and potential questions asked by clients to
help future interns quickly understanding company activities
ACTIVITIES
• Contemporary A Cappella Society of America (Events Social Media Manager), August 2012 – Present
Boston University
• BUMKC, Boston University Marketing Club (President), May 2011 – May 2012
• In Achord, A Cappella group (President), September 2008 – May 2012
• Alpha Kappa Psi, Nu chapter of America’s oldest co-ed business fraternity (Vice President of Public Relations),
November 2009 – May 2011
LANGUAGE SKILLS
Fluent in Mandarin and Cantonese
COMPUTER SKILLS
Proficient in Microsoft Office Suite; Photoshop CS, Dreamweaver; iMovie; Wordpress; Google Analytics;
Google Adwords; Publishing and analytics in all major social media platforms
EDUCATION
Boston University School of Management; Boston, MA
Bachelor of Science in Business Administration May 2012
Concentration in Marketing