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1. Social Media Marketing and Web 2.0

6. The old vs. the new Unconferences Conferences Twitter Instant messenger Syndication Stickiness Tagging Directories Wikis CMS Blogging Personal websites Wikipedia Britannica online Hands Eyeballs Web 2.0 Web 1.0

7. Harnessing collective intelligence

8. Trusting consumers as co-developers

9. Engaging consumer experiences Community users remain customers 50% longer, spend 54% more than non-community users and visit 9 times more than non-community users

11. Trust Economy

13. Word of Mouse

15. You have to be real to succeed!

17. Social media is driven by the consumer not driven by business and is currently experiencing growth

18. The Social Networking has grown 12.7% from November 2006 to April 2007. In Canada from April 2006 to April 2007 Facebook grew 2424% YOUTUBE grew 616% MySpace grew 135%

19. 70% of Americans aged 15-35 use Social Networks Fox Interactive Networks

20. Half of YouTube’s audience is over 34 MarketingVox

21. 17% of Sony PlayStation owners in America are aged 50+ The Observer

22. Craig Newmark, owner and inventor of Craigslist Craig Newmark has said that this is a time of ‘creative destruction’ and that he has a ‘great deal of sympathy for people who run the printing presses’. He went on to say that it isn’t journalism that is becoming obsolete; rather the delivery methods are changing. ‘Even the kids realize news is important. The problem is that paper is too expensive’.

23. How to create a Web 2.0 strategy

24. Internal Conversations

25. One-to-one conversations

26. One-to-many

29. KNOW control

38. “ Newspapers increasingly reference Bloggers as sources in stories. In just 2 ½ years this has grown from almost nothing to a significant input to media” Factivia

40. Blogs need to be frequent. Web 2.0 has created a low attention span. A blog should be posted a MAXIMUM of 3-4 days apart.

51. YouTube YouTube is a popular free video sharing website which lets users upload, view, and share video clips. ... Tobi – http://youtube.com/profile?user=TobiMichelleM

52. Old media doesn’t die, it just evolves