1. Southern TailgatingSouthern Tailgating
““We Bring the Game to You!”We Bring the Game to You!”
Timothy Baggett, Sarah Mcauliffe, TuckerTimothy Baggett, Sarah Mcauliffe, Tucker
Trent, Taylor Wyant, Brandon HowardTrent, Taylor Wyant, Brandon Howard

3. Mission StatementMission Statement
 ““To bring a quality, ready-made tailgatingTo bring a quality, ready-made tailgating
experience to the University of Tennesseeexperience to the University of Tennessee
campus that minimizes a group’s input effortcampus that minimizes a group’s input effort
and time, and maximizes their enjoyment.”and time, and maximizes their enjoyment.”

4. Goals/ObjectivesGoals/Objectives
 Break even in 14 yearsBreak even in 14 years
 Turn profit in at least 15 yearsTurn profit in at least 15 years
 Sell out packages each seasonSell out packages each season
 High customer satisfactionHigh customer satisfaction
 Approximately 65% customer retention rateApproximately 65% customer retention rate
 Add 2 more packages in 8 yearsAdd 2 more packages in 8 years

5. Social and Economic Impact to theSocial and Economic Impact to the
CommunityCommunity
 Provide a social and friendly environment forProvide a social and friendly environment for
select groups of tailgaters that purchase ourselect groups of tailgaters that purchase our
packages, that minimize their personalpackages, that minimize their personal
contribution and effort to make a successful andcontribution and effort to make a successful and
fun tailgate that can be enjoyed by all of theirfun tailgate that can be enjoyed by all of their
group members. This business will also employgroup members. This business will also employ
six part-time individuals for the duration of thesix part-time individuals for the duration of the
football season, to provide set up, break down,football season, to provide set up, break down,
and concierge services to make the tailgate asand concierge services to make the tailgate as
stress free and enjoyable as possible.stress free and enjoyable as possible.

6. Project FundingProject Funding
TitleTitle AmountAmount
Start Up Costs:Start Up Costs: $62,703.05$62,703.05
Private InvestmentPrivate Investment $30,000.00$30,000.00
Bank LoanBank Loan $33,000.00$33,000.00

7. Project FundingProject Funding
IncomeIncome $39,000.00$39,000.00
Cost of OperationCost of Operation ($36,713.99)($36,713.99)
Yearly Net ProfitYearly Net Profit 2,286.012,286.01

8. Project Funding EvaluationProject Funding Evaluation
 Evaluation: Break Even Point and ProfitEvaluation: Break Even Point and Profit
 Break Even:Break Even: 14.4 years14.4 years
 Earn Profit:Earn Profit: 15 years15 years
 We plan to re-invest our profit in newer items,We plan to re-invest our profit in newer items,
and adding more packages and options for ourand adding more packages and options for our
clients, to increase their enjoyment with theirclients, to increase their enjoyment with their
tailgating experience.tailgating experience.

9. AdvertisingAdvertising
 We Bring the game to you!We Bring the game to you!
 Main point of our advertisement system is to make our tailgatingMain point of our advertisement system is to make our tailgating
company well known so in the future we are able to spread ourcompany well known so in the future we are able to spread our
product throughout Tennessee, and eventually throughout theproduct throughout Tennessee, and eventually throughout the
CountryCountry
 Theme: Comfort and Convenience for our customersTheme: Comfort and Convenience for our customers
 Target Audience: University of Tennessee fans between the agesTarget Audience: University of Tennessee fans between the ages
of 24-50of 24-50
 Type of Media- Billboard on Kingston Pike ($900), Radio AddsType of Media- Billboard on Kingston Pike ($900), Radio Adds
on 104.5 and 93.1 ($38 per 30sec add)on 104.5 and 93.1 ($38 per 30sec add)
 We will know if our advertising works by an end of the yearWe will know if our advertising works by an end of the year
surveysurvey

10. MarketingMarketing
 We offer a tailgating service to the University of Tennessee thatWe offer a tailgating service to the University of Tennessee that
includes everything from tents and games and also involvesincludes everything from tents and games and also involves
catering as well.catering as well.
 We would offer our services to only the University of TennesseeWe would offer our services to only the University of Tennessee
and hopefully in future years expand to a majority of the collegesand hopefully in future years expand to a majority of the colleges
in the southeast region but not limited to SEC schools.in the southeast region but not limited to SEC schools.
 We would promote our services by using a very detailed websiteWe would promote our services by using a very detailed website
that explains all of the options and packages that we have tothat explains all of the options and packages that we have to
offer which would include prices per package and also the stepsoffer which would include prices per package and also the steps
that are required to make sure that the customers tailgatingthat are required to make sure that the customers tailgating
experience is everything that they hoped it would be.experience is everything that they hoped it would be.
 We will evaluate our marketing success by surveying ourWe will evaluate our marketing success by surveying our
customers and asking them to rate their experience with ourcustomers and asking them to rate their experience with our
company and by also asking them to tell how they heard aboutcompany and by also asking them to tell how they heard about
our product.our product.

11. MarketingMarketing
Package 1Package 1
 No food or drinkNo food or drink
 32 inch TV- dish network with sports package32 inch TV- dish network with sports package
 1Tent, grill, speakers, 5 chairs, 2 tables, rope1Tent, grill, speakers, 5 chairs, 2 tables, rope
lightslights
 $ 3500$ 3500

12. MarketingMarketing
Package 2Package 2
 No food or drinkNo food or drink
 40 inch TV- dish network with sports package40 inch TV- dish network with sports package
 2 Tents, grill, speakers, 5 chairs, 2 tables, rope2 Tents, grill, speakers, 5 chairs, 2 tables, rope
lightslights
 $ 4000$ 4000

13. MarketingMarketing
Package 3Package 3
 Food and drink catered by Calhoun’sFood and drink catered by Calhoun’s
 40 inch TV- dish network with sports package,40 inch TV- dish network with sports package,
Xbox 360 with NCAA 13 gameXbox 360 with NCAA 13 game
 2 Tents, grill, Bose speakers, 5 chairs , 3 tables,2 Tents, grill, Bose speakers, 5 chairs , 3 tables,
rope lightsrope lights
 $ 5500$ 5500

14. MarketingMarketing
Package 4Package 4
 Food and drink catered by Calhoun’sFood and drink catered by Calhoun’s
 55 inch TV- dish network with sports package,55 inch TV- dish network with sports package,
Xbox 360 with NCAA 13 gameXbox 360 with NCAA 13 game
 3 Tents, grill, Bose speakers, 5 chairs, 3 tables,3 Tents, grill, Bose speakers, 5 chairs, 3 tables,
rope lightsrope lights
 $ 6000$ 6000

15. LegalLegal
 Disability factorsDisability factors
Workman's compensationWorkman's compensation
Risk assessment waiverRisk assessment waiver
 Gender IssuesGender Issues
Racial discriminationRacial discrimination
Sex discriminationSex discrimination
Interview diverse group of people for eachInterview diverse group of people for each
position (multiple races, men and women)position (multiple races, men and women)
All sexes in same entry level positions receiveAll sexes in same entry level positions receive
equal payequal pay

16. LegalLegal
 Risk factorsRisk factors
Ties into disability/gender issuesTies into disability/gender issues
Risk of injury in set up and take down of eventsRisk of injury in set up and take down of events
Potential lawsuits if discrimination occursPotential lawsuits if discrimination occurs
 Liability factorsLiability factors
Equipment set up so no malfunctions will occur forEquipment set up so no malfunctions will occur for
clientsclients
Food prepared thoroughlyFood prepared thoroughly
Anything that could be detrimental to our business withAnything that could be detrimental to our business with
mishandling of relationshipmishandling of relationship
with clientswith clients

17. LegalLegal
 Safety teamSafety team
Staff members that make sure all events are setStaff members that make sure all events are set
up/taken down in safe mannerup/taken down in safe manner
Keep events exclusive to paying customersKeep events exclusive to paying customers
On hand during event period to make sure noOn hand during event period to make sure no
mishaps arise at each eventmishaps arise at each event

18. Evaluation PlanEvaluation Plan
Satisfaction SurveySatisfaction Survey
Were pleased with the quality of food?Were pleased with the quality of food?
 YesYes
 NoNo
 If you circled no please explain.If you circled no please explain. ..
Did you get enough food to satisfy your party?Did you get enough food to satisfy your party?
 YesYes
 NoNo
 If you circled no please explain.If you circled no please explain.
Was the entertainment provided enjoyable and relevant for your tailgating experience?Was the entertainment provided enjoyable and relevant for your tailgating experience?
 YesYes
 NoNo
 If you circled no please explain.If you circled no please explain.
Did you feel there was enough space provided for an enjoyable tailgating experience?Did you feel there was enough space provided for an enjoyable tailgating experience?
 YesYes
 NoNo
 If you circled no please explain.If you circled no please explain.

19. Evaluation PlanEvaluation Plan
Did you feel like our on-site service provider was helpful and prompt with your requests?Did you feel like our on-site service provider was helpful and prompt with your requests?
 YesYes
 NoNo
 If you circled no please explain.If you circled no please explain.
How did you hear about us?How did you hear about us?
 explain.______________________________________________explain.______________________________________________
On a Scale from 1 to 10 (1 being the worst and 10 being the best)On a Scale from 1 to 10 (1 being the worst and 10 being the best)
How did you feel about your service provided and your overall experience?How did you feel about your service provided and your overall experience?
 1 2 3 4 5 6 7 8 9 10 (Circle One)1 2 3 4 5 6 7 8 9 10 (Circle One)
Lastly if there are any ways we, as a service provider to you, can improve your experience at your next tailgatingLastly if there are any ways we, as a service provider to you, can improve your experience at your next tailgating
experience please explain it to us here.experience please explain it to us here.


20. ResourcesResources
 AccountingAccounting
Loan Information- First Tennessee Bank-Loan Information- First Tennessee Bank-
Cumberland Avenue BranchCumberland Avenue Branch
PricingPricing
Items-Items- www.amazon.comwww.amazon.com
Truck-Truck- www.ebay.comwww.ebay.com

21. ResourceResource
 AdvertisingAdvertising
Billboard Ad Pricing- askville.amazon.comBillboard Ad Pricing- askville.amazon.com
Radio Ad Pricing-Radio Ad Pricing- www.gaebler.comwww.gaebler.com
 Legal and InsuranceLegal and Insurance
Jim TrentJim Trent
 SoftwareSoftware
Apple IWork Pages, Numbers, Microsoft Word,Apple IWork Pages, Numbers, Microsoft Word,
PowerPointPowerPoint