1. Grow b u s in es s valu e from I P
PatS n ap for R &D

2. www.patsnap.com
Introducing PatSnap
At PatSnap, our goal is to help organizations innovate as quickly
and as efficiently as possible, so that existing products and
solutions can be improved and new areas exploited to drive long-
term revenue.
Achieving this requires access to information and data that
facilitates the building of a robust, future-proof and lucrative R&D
project portfolio.
PatSnap is a Global Patent Search and Analysis platform that
enables R&D professionals to obtain a complete picture of the
market landscape. It is driven by IP intelligence, but doesn’t require
highly specialised patent knowledge in order to use.
PatSnap provides exactly what R&D professionals need to keep up-
to-date with all the latest IP data, so that teams can innovate
confidently, while driving down costs. PatSnap enables you to
uncover major risks to projects, scout for technologies, remain
ahead of the competition and identify underlying changes to a
market landscape. In this way, it not only complements the day-to-
day activities of the R&D department, but supports the long-term
strategic goals of the organization.
Building robust and
lucrative R&D

3. www.patsnap.com
A search method to match your preference
Reducing the risk associated with innovation, fostering an open culture of innovation and establishing a fail-faster environment is crucial to the success of any
R&D department. Easy access to key information is the lynchpin of this approach and it’s where PatSnap’s leading-edge Patent Search and Analysis solution is
indispensible. Comprising over 110 million patents from 128 jurisdictions, it enables R&D teams to explore the depth of knowledge available from worldwide
IP information - within single, highly refinable searches. Here are three reasons why R&D teams across the globe are turning to PatSnap:
Simple.
PatSnap’s field search offers a familiar
approach to finding patents and
information relating to your area of
interest. You can quickly search
worldwide databases using titles,
abstracts and descriptions for any
keywords.
Helpful.
We’re aware that information in
patents can be obscure or difficult to
find. PatSnap provides tools to
overcome such issues. For example,
Keyword Helper automatically
identifies many other terms related to
your search, so you can find all
references to specific technologies.
Flexible.
PatSnap provides multiple ways of searching, to suit your needs.
For example, you can search by image, or use Boolean operators to create
tailored requests. And if writing complex search strings doesn’t appeal,
then PatSnap’s query building tool, which automatically generates this
code, takes the pain out of these searches. Bulk searching, chemical and
legal search are also available.
With so many options for finding all the information you need, PatSnap
expedites prior art and FTO searches, so you can bring early stage
analysis in-house.
1 2
3

4. www.patsnap.com
Overcome complexities of IP searches
For R&D teams, it is important that information can be found and evaluated quickly, without being held up by the intricacies of how patent documents
are structured, information obfuscated, or any other limitation. PatSnap is built with precisely these difficulties in mind, and offers a range of tools to
ensure you can uncover the information you need - with minimal effort. With our in-built tools, you can refine your results and search like an examiner.
As searches return more
results than would ever
be feasible to analyse,
PatSnap provides multiple
features that speed up
patent searching.
For example, automatic,
out-of-the-box filters,
enable you to narrow
down search criteria by
factors such as country,
year, or assignee – just by
using single clicks.
1
2
Often companies and individuals will file
under different names, making it notoriously
difficult to find out specific activities that
enterprises are engaged in. Standardized
Assignee automatically groups these different
names together, thereby removing that layer
of complexity.
The IPC Helper enables search by IPC code,
so that, by just using keywords, you can find
all the IPC codes you need to cover the
technologies you’re interested in. And
PatSnap can do the same for CPC codes too.
3

5. www.patsnap.com
Find information in patents with ease
Not only can you search like an examiner, but you can also get to the information easily, regardless of where the patent is from, whether that be Asia
Pacific, Europe or the Americas. With features such as one-click translation, PatSnap offers ways to view all key information at a global level. As well as
making information within patents easy to find, other details about patents are also on hand. For example, find out who’s cited a specific patent, discover
a patent’s full web of global family connections, or explore its legal history – all just one click away.
Dual-view, in combination with the keyword highlighter feature, allows users to
compare figures and graphs in a patent directly with the descriptive text, thus
revealing how features of an invention work in combination with one another.
1 2
Find out how important a patent is using PatSnap’s Citation Analysis. This shows
how many cites are made within a given patent (to the left), and how many
subsequent patents have cited a patent (to the right). Then, check the patent’s
global footprint using the Patent Family view, or uncover its legal history.

6. www.patsnap.com
Turn IP research into business intelligence
With increasing pressure to ensure company profits remain steadfast in dynamic technology sectors, it’s up to R&D teams to always be delivering a faster and
more efficient rate of innovation. It’s why it’s hugely valuable to turn all the information held in patents into technology and trend analysis. This research
must deliver insights that reveal the best direction for R&D efforts, product road-maps and, ultimately, business strategy. The earlier that any information
relating to aspects of project feasibility are discovered, the more efficiently R&D teams can direct resources.
As the development phases of future technologies often overlap with maturity phases of
current technologies, being able to identify the key IPC areas that are pertinent to a specific
technology- and then check the innovation rates - can quickly answer questions such as the
viability and longevity of entering a specific technology area.
Out-of-the-box charts and graphs ensure that you have all the vital
data, visualised and ready to use. Find out key emerging
technologies, geographic areas of activity, prolific companies within
technology segments and inventors - even the value of patents.

7. www.patsnap.com
Instant indications of patentability and FTO
Right at the ideation stage, R&D teams must be aware of whether or not a product has already been patented, and predict whether there will be freedom-to-
operate once a project is complete. Landscaping is the most efficient way to assess huge volumes of data relating to the information in patents – by turning
this data into a topography that can be visually explored and interrogated. With peaks to show areas of high activity and troughs to show areas of whitespace,
this 3D visualization provides instant orientation for any patent search.
Using the Text Tool in PatSnap’s Landscape feature, a proposed abstract text
for a newly suggested invention can be entered in order to give a prediction of
where the patent is likely to sit within the context of the overall patent
landscape. Within moments, it’s easy to identify which patents will need
investigation for determining any potential infringement risks.
While peaks and troughs show areas of activity, proximity shows
levels of similarity between patents. Other information can then be
overlaid onto the Landscape, such as grids and clusters to define
technology areas, or litigation and licensing data to identify areas
of risk or opportunity.
2
1

8. www.patsnap.com
Technology scouting and cross industry innovation
As we know, rigorous research sits at the heart of technology scouting or the open innovation approach. Meanwhile, cross industry innovation, or cross
industrial application, can yield some of the most exciting new advancements in technologies – as well as some of the most lucrative opportunities. With
access to the world’s IP data at your fingertips, seeking out these new applications for technologies is now easier than ever. The approach will also help with
technology diversification, a vital aspect of future planning, that can prevent a pipeline falling into jeopardy if main R&D activity should be disrupted.
Use Landscape to quickly identify technologies and technology areas that are being
licensed. PatSnap provides a powerful way for providing hints to future buyers, sellers,
licensors or licensees within a technology area. Licensing information can be refined
specifically to assignees, to view their licensed competitor portfolios.
The IPC Distribution map in PatSnap Analytics means
that, whatever industry you are in, it is possible to
discover adjacent technology areas that may otherwise
never have been considered. This information could
then be used to find partners.
1
2

9. www.patsnap.com
Know the landscape and the competition
At a strategic level, organisations have to protect themselves against threats emerging as a result of competitor activity in various technology sectors.
Having a thorough understanding of the competitive landscape, and IP trends among competitors, enables organisations to avoid surprises that could
damage future plans. Using the best forward-looking indicators, R&D teams can monitor competitors or identify partnership opportunities at the earliest
possible stages of a project.
Competitor strategies can quickly be assessed using
PatSnap’s out-of-the-box charts and graphs. Examine
areas of strength and weakness in categories such as
portfolio diversification, joint R&D and specialisations; or
even check the estimated value of competitors’ patent
portfolios.
Use competitor dashboards to assess IP portfolios
head-to-head. Locate where various competitors are
active, what technology fields, and whether they are
speeding up or slowing down innovation in different
sectors. Form a view of their strategy and determine
how they fit into the competitive landscape.
2
1

10. www.patsnap.com
Complementing your day-to-day
At PatSnap, we believe that the right tool should slot effortlessly into your everyday work and support the functions of your business. Whatever your role, our
easy and intuitive tools mean that the right information can be delivered to you, including on an automatic basis, if you require. Collaborate with colleagues,
create charts for presentations, export and forward information and interact more efficiently with IP experts.
Create and save your own lists
that correspond to your current
projects. This means you do not
have to repeat searches, or
cover old ground, to get to the
results you need.
Export the data in multiple different formats in order to share
more widely across the business. This includes Excel, PDF,
RTF, XML and CSV formats. You can even create PowerPoint
presentations directly from the dashboards, for use in
company presentations and reports.
Keep up to date with minimum effort, by using your lists to create
your own customized email alerts. That way, you can keep on top
of any changes in the landscape, without having to worry about
missing something. You can decide whether you want to be
alerted about new patents, or specific changes within existing
groups of patents.
1 2 3

11. www.patsnap.com
Summary
PatSnap provides everything organisations need to innovate
quickly and efficiently, ensuring that portfolios stay relevant and
the value of IP can be maximised.
Building robust and
lucrative R&D
 Expedite FTO and prior art search

Access global data to identify R&D opportunities or scout
technologies

Determine risks and opportunities and accelerate
innovation

Find the best strategy based on company goals and
competitor activity
For more information, or to organize a demonstration, please
contact your IP Consultant today.

12. A trusted choice
Grow b u s in es s valu e from I P
w w w. p a t s n a p . c o m
About PatSnap
PatSnap is the leading IP Analytic and Management platform that empowers even non IP-proficient
users to understand this competitive landscape. Through our simple yet powerful interface, IP is now
accessible to everyone allowing you to compete and innovate on a global scale. Since it was founded in
2007, PatSnap has served thousands of customers in more than 30 countries worldwide including IBM,
National Institutes of Health, United States Department of Defence, MIT and Singapore’s Agency for
Science, Technology and Research.
Find out more: www.patsnap.com