How to leverage LinkedIn for business - presented by Julie Mason on behalf of Digital Brisbane and the Power Up Small Business Workshops

2. WELCOME!
Cat Matson
Chief Digital Officer - City
of Brisbane
@CatMatson
@DigitalBNE
Julie Mason
LinkedIn Sales Strategist | LinkedIn
Expert | LinkedIn Speaker | Mentor |
Author
www.thesocialmediaprincess.com.au
@GuruJules

4. Premier Business Network

5. Over 60% …

6. When people look to do
business with you they
will often Google your
name or your business
name first.
Often your LinkedIn
profile will outrank your
website!
Google Love LinkedIn

7. Your LinkedIn Company
page can rank highly too
Google Love LinkedIn

8.  Started cold-calling when I was 5
 Over 25 years traditional sales
experience
 15 years of door-to-door cold
calling across various industries
 10 years online marketing
Unique Perspective

9.  Built a Web-design & SEO business
 Created 3 x successful online
membership programs
 Author
 Cover of Social Media Success
Magazine
 Sought-after LinkedIn Sales
Strategist
Experience

10. $50,000 contract
Results
$66,000 of orders
$40,000 contract$24,000 client
$10,000 client $500,000 + of sales
Plus many more happy client results

11. How Can LinkedIn Help?

12. What’s Your…

13. Have You Got A…

14. Now You Need…

15. LinkedIn Success Tip
WHO + HOW = BIG BUSINESS

16. Everyone…is not your customer

17. Develop A Prospect Profile

18. Know What Motivates Them
What do women love to buy?

20. Your Silent Salesperson

21. Abandoned House…

22. Welcoming Mansion

23. Is Your Pic Up To Par?

24. Why Your Headline Is CRITICAL
It has a prominent position on your profile!

25. Why Your Headline Is CRITICAL
PLUS it follows you EVERYWHERE on LinkedIn!

26. Why Your Headline Is CRITICAL
And lastly, your LinkedIn headline shows up in
Google search results just below your name!

27. Case Study

28. Tip #3 – Contact Details

29. Case Study

30. Tip #4 - Summary

31. Tip #5 - Experience

32. It takes 20 years to build a
reputation and five minutes
to ruin it.
If you think about that,
you’d do things differently.
Warren Buffett
Reputation Matters!

33. Connections - Relationships

34. Existing & Past Clients
Strategic Alliances
Prospects
Quality
________________
Quantity
Who Do You Connect To?

35. The richest people in the
world look for and build
networks...
everyone else looks for
work.
Robert Kiyosaki
Your Network = Your Net Worth

36. Why Are Randoms Asking
Me To Connect?
Biggest Questions About LinkedIn

37. Why not
ASK them?
Here’s A Thought…

38. Hey (Name)
Thanks for reaching out and connecting, I look forward to
knowing you further through LinkedIn.
Out of curiosity, what inspired you to connect and how
can I help you?
Cheers
Julie
Proven LEAD Generating Reply

39. Build Relationships

40. Build Relationships

41. Become A Person Of Influence…

42. Published Posts

43. Published Posts

44. Case Study

45. The Stalker Strategy
LINKEDIN

46. Case Study

47. The Influencer Strategy

48. The Group Strategy

49. Case Study

50. The Events Strategy

51. Helps You…
Brand
Awareness
Fill
Your
Event
In Person
Or
Virtual
Know
Who Is
In The
Room Post-
Event
Follow
Up

52. Linked Sales Formula
The Most
COMPREHENSIVE & SUPPORTIVE
LinkedIn Training Program Available Today!

53. FIVE COMPREHENSIVE STEP-BY-STEP MODULES
1. Navigating LinkedIn
2. Powerful Profile
3. Strong Network
4. Compelling Content
5. Company Pages
Linked Sales Formula

54. FOUR PROVEN PROFIT-GENERATING STRATEGIES
1. The STALKER Strategy
2. The INFLUENCER Strategy
3. The GROUP Strategy
4. The EVENTS Strategy
Linked Sales Formula

57. Results

58. Results

59. Three easy options to become a member today!
Linked Sales Formula
3 Month
Payment Plan
3 x $350
Monthly
Payments
Total cost $1050
12 Month
Payment Plan
12 x $97
Monthly
Payments
Total cost $1164
Pay In
Full
$997

60. Your Chance To Win
Join Today
& Go In The
Draw To Win
2 Hour
One-On-One
Fast Track
LinkedIn Strategy
With Julie
(normally $2,200)

62. Next power up
Digital Marketing Tools To Improve Your Business
Adwords
Pay Per Click
Search Advertising With Impact
With Amy Scott from Reload Media
Date: 13 June
Time: 5:45pm for a 6pm start
Venue: Carina Leagues Club