3. Maximise Facebook Real Estate New Cover
Image
851 x 315
Profile
Pic * Rules apply
180 x 180
App Thumbnails
111 x 74
Great for
About Calls To Action
Section Max 12
Add Top 3 most
Call To important
Action
5. Secrets To Optimising Your Page...
⢠Good Images
⢠Use call to action in appropriate areas
⢠Compelling content
6. Rules for Cover Image...
ďź Get creative
ďź Show people using your product
ďť Price or purchase info ie: 40% off
ďť Contact info
ďť Reference to features such as âLikeâ, âShareâ etc
ďť Calls to action
ďť Should not infringe anyoneâs copyright
ďť Must not be primarily text-based
13. Thumbnails That Drive Traffic...
Larger Thumbnails for Apps 111 x 74 pixels
Up to 12 Apps can be shown on your Timeline Page
You can move the thumbnails around
Can customize except Photos, Likes, Videos
Great place for call to action
15. App Thumbnails...
1. Click the top right hand corner of Thumbnail
2. Click Edit Settings
3. Click Change to edit the image
4. Enter text to name the Thumbnail and save
5. Click Okay
16. Custom Apps â where are they hiding?
Tabs are now called Apps
Custom pages have increased from 520 px to 810 px wide
No Default Tab setting
You can still do reveal/fan-gate pages
Find ways to be creative
Encourage your visitors to take action
26. Set Up Shop Quickly & Easily...
Hot Line Pepper Products
27. Set Up Shop Quickly & Easily...
Hot Line Pepper Products
28. Set Up Shop Quickly & Easily...
Hot Line Pepper Products
⢠New business
⢠customers are on Facebook (fish where the fish are)
⢠Payvment allows you to open a store for free saving
thousands on an eCommerce website
⢠Offers a fan discount â 10% off when you LIKE the page
29. Set Up Shop Quickly & Easily...
Legendary Suitjamas
30. Set Up Shop Quickly & Easily...
Legendary Suitjamas
31. Set Up Shop Quickly & Easily...
Legendary Suitjamas
⢠23 yr old Australian saw an opportunity from a TV show
âHow I Met Your Motherâ â suit pajamas one of the
character wears to bed
⢠created a FB page and spread the word to see how many
would respond. When 1,000 people LIKEd the page and
started actively communicating â he created the product
and launched the store
⢠Used discount offer to reward fans
32. Set Up Shop Quickly & Easily...
eCommerce solutions
payvment.com
storefrontsocial.com
33. Set Up Shop Quickly & Easily...
eCommerce solutions
payvment.com
storefrontsocial.com
38. Case Study â Sanford Health...
⢠Goal = encourage appointments for expectant mums
⢠Created page where fans could view video of facility
⢠Targeted women in 20âs & 30âs living near facility
⢠Catchy headline â10,000 and countingâ to highlight
how many babies Dr Madison has delivered
39. Case Study â Sanford Health...results
⢠30% + increase in Dr Madisonâs new patient numbers
⢠Greater community awareness & recognition
⢠140% increase in traffic to doctorâs bio page in the
two months that the campaign ran.
40. Content Layout...
1. Star Posts
2. Pin Posts
3. Add some history â change the date