Cavemen Speak. The Revival of the Hippie & the need for Back-to-Basics Marketing - part 1
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This presentation demonstrates the trend "Revival of the hippie" by looking at several structures in society affected by this trend. It's part of a larger story. The second part shows how companies can react within this challenging environment.
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Cavemen Speak. The Revival of the Hippie & the need for Back-to-Basics Marketing - part 1
- 1. CAVEMEN SPEAK. THE REVIVAL OF HIPPIES & THE NEED FOR BACK-TO-BASICS MARKETING.
- 2. BACK-2-BASICS MARKETING People are no longer passive consumers. They are empowered. They get what they need from each other. They are becoming an industry: empowered by tech (social, mobile, IoT) and self-organizing. If you want to be successful as an organization, you need to align with this “revival of the hippie” trend.
- 3. TREND: REVIVAL OF HIPPIE • A TREND IS A GENERAL DIRECTION SOCIETY IS HEADING IN. • TO BE A TREND, A PHENOMENON NEEDS TO MANIFEST IN MULTIPLE STRUCTURES THAT CONSTITUTE SOCIETY. • A TREND HAS A TIME SPAN OF MULTIPLE YEARS.
- 4. REVIVAL OF HIPPIE IDEALISTS THAT SAVE TIME & MONEY AT THE SAME TIME?
- 5. THE NEO-HIPPIE Is there more at stake than just some three-huggers? Yes. It’s about hippies acting in an open market space. They don’t bother that much yet. Neo-hippies get what they need from each other. They are autonomous but connected. They are tech-savvy and deploy tech in their advantage. Everything they do has a purpose.
- 6. HIPPIE REVIVAL WHAT STRUCTURES DEMONSTRATE THE HIPPIE REVIVAL?
- 7. HIPPIE REVIVAL & STRUCTURES
- 8. HIPPIE REVIVAL & STRUCTURES The following pages will detail examples at every structural level to demonstrate that we’re really dealing with a revival of the hippie. Part 2 of this story is detailed in a separate slide deck and explains how companies align their marketing & strategy to stay successful in this hippie age.
- 9. EXAMPLE HIPPIE REVIVALS FOR • Politics: Occupy Movement, Moveon.org, Shame (BE), Arab spring, … • Ecology & Environment: Greenpeace, Tesla Motors, Windmills, … • Education: collaborative learning, P2P learning, textbook rental, … • Economy: the rise of the fluid freelance network organization, … • Mobility & Transport: P2P Car rent, P2P Parking, P2P Taxi, … • Home, hotel & travel: AirBNB, couch surfing, shared farms, Gidsy, … • Money & finance: crowd funding, P2P lending, collaborative banks, … • Journalism: blogger as journalist, crowd funded journalism, … • Fashion: swapping, hippieshop.com, fashion rental, … • Healthcare & Pharmaceuticals: crowd doctor, herbal • Culture: the maker-movement, DIY, … • Many more: but you get the point…
- 10. HIPPIE REVIVAL / POLITICS OCCUPY: Global Movement.
- 11. HIPPIE REVIVAL / ECOLOGY Ecology is a theme for all of us. Not only Greenpeace.
- 12. HIPPIE REVIVAL / EDUCATION P2P & Collaborative, bypassing institutions… quite hippie!
- 13. HIPPIE REVIVAL / MOBILITY You don’t need to own. Accessibility is good enough.
- 14. HIPPIE REVIVAL / TRAVEL Go on holidays in a hippie way: cheap, social, …
- 15. HIPPIE REVIVAL / FINANCE Hippie finance: collaborative & P2P
- 16. HIPPIE REVIVAL / JOURNALISM Crowd funded & close to readers, experiment in Belgium.
- 17. HIPPIE REVIVAL / FASHION Swapping …
- 18. HIPPIE REVIVAL / DIY SQUARED The Maker Movement…. Convinced about the hippie revival trend by now?
- 19. HIPPIE REVIVAL A TREND YOU CANNOT DENY. SO HOW CAN ORGANIZATIONS ACT TO THIS TREND?
- 20. B2B MARKETING B2B STANDS FOR BACK-TO-BASICS, BECAUSE ANYWAY B2B AND B2C ARE IRRELEVANT TERMS. IT’S ALL ABOUT PEER TO PEER, PEOPLE TO PEOPLE, HUMAN TO HUMAN, HIPPIE TO HIPPIE. BACK 2 BASICS MARKETING IS YOUR ANSWER: BE A GOOD CAVE MEN!
- 21. B2B MARKETING How to be a good cave men?
- 22. THAT’S IT FOR PART 2 SO TNX 4 NOW. In the meantime, read my back2basics marketing blog @ vermeiretim.com, follow me on Twitter @vermeiretim or connect on G+