http://profittrans4mations.com Business acumen is the skill of increasing your profits by customer growth or internal improvements. This video has business performance indicators and KPI's for sales and marketing. The video is about finding hidden profit leaks and profit opportunities that all businesses have, if you know what to measure and how to measure to find them. What you're not measuring, you're not managing and the video explains how to get control of your business and quality of life, just by measuring. You'll also get a peak at an advanced measuring method that can transform your business when you apply it. This is video 3 of the 7 Steps to Business Certainty. The next video reveals the actual strategies that can only be seen by measuring first. To see more videos like this one... SUBSCRIBE http://profittrans4mations.com to get access to all 7 videos, webinar free training and much more. business performance indicators, key performance indicators, key performance indicator, kpi examples, performance metrics, performance indicators, kpi reporting, key performance indicators examples, what are kpis, performance indicator, what are key performance indicators, kpi key performance indicator key performance indicators example, kpis examples, kpi service, kpi sample key performance indicator examples, kpis for sales, kpi for sales, kpi indicators, kpi performance, performance indicators examples, key performance indicator example, examples of kpi, examples of key performance indicators what are performance indicators Watch the video - https://www.youtube.com/watch?v=ylakAgt2iX8

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Contents of this Video
1. Increasing Profit for FREE
2. Increasing Sales Versus Increasing Profit
3. What to Measure in Your Business
4. Advanced Measuring Insights

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How to Profit for Free
Imagine this blue bucket was your business & water
coming in the top is enquiries to your business
Total Annual
Income is the
blue bucket
size
Gold bucket
size is Net
Profit

4. Every business has dozens of profit leaks, just like
the blue bucket! And plugging them is how you
can get money for free, and… its super easy to get.
There are 2 ways to increase your profit…
You can increase enquiries, by spending money, or
a lot of time, or you can simply plug the profit
leaks – easily found by measuring.
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5. Measuring Reveals 2 Things
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Where to ‘plug’ Profit Leaks & how to
tap into BIG Profit Opportunities
They’re both ‘hidden’ in all businesses (by
ignorance and assumptions) – but the good news
is, both are easy to find with measuring.

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What to Measure
The most important figure to know is your business’
Net Profit Margin
If its low (low is under 10% if your Turnover is
above $700,000), cash-flow stress is common.
One solution is to raise your prices, but first…

7. Measure Your Conversion Rates
They are a very common “Profit Leak” and cost
you Net Profit Margin and cash.
They are super easy to increase, almost instantly!
Knowing the figure is the start and it often
increases by constantly measuring it.
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Advanced Measuring
Your business has 3 functions, win sales, do the
work of the sale and get paid for the sale, seen here
Measure $ each
week for each leg
That reveals trends
& trends become
your friend
This gives you control of your business

9. The Biggest Variable in Business
Its your employees. So measuring the quality and
time of all activities of them in sales, finance,
admin and production areas reveals facts about
profit leaks & opportunities.
Measuring also reveals staff attitudes & identifies
the need for systems, to increase your profits!
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10. How to Measure – Your Mission
 Setup & review Google Analytics – it tracks new
leads and website conversion rates (it’s a free tool)
 Use a CRM to track leads, sales & workflow (they are
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free to $30/month to get started)
 Track no. of new sales relative to work done/week
 Review Net Profit Margin for the previous 3 years

11. Consider ‘Business Certainty Training’
In the 7 month course, you get all the tools you’ll
ever need for measuring and managing.
Imagine having a complete management
reporting system, customised for your business,
and it could find dozens of profit leaks & profit
opportunities, including staff with poor attitudes.
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12. Here are a Few Results
“Our $2 Million turnover business increased by
$980,000 in 6 months – without spending more”
J & A Beech - Spacebusters
“My profit increased by $120,000 in one quarter
of 2013, with no extra staff or marketing cost.”
M. Hampe - M.J. United Plumbing & Drainage
“We went from struggling for years at $12,000/
month to $120,000/month in 7 months”
D & P Bellamy - Freedom Bathrooms

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What’s Next?
Step 4
Planning to Achieve Your Goals
(Top strategies to increase your profits)
See more videos & webinar invitations,
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