SEO Best Practices for 2018

Presented by Darcy Knapp, MBA SEO Web Mechanics

Organic Search Strategy
Organic Search
Social Search

Search Engines Show Paid Ads 1st
Paper Clip
Pay Per Click

Websites vs. URLs (Domains)
Search Engines Retrieve Websites – NOT URLs!

Google Plus Business Pages

Google+ for Business

Content is KING
 Search Engine bot can only read
TEXT
 Unique Text gets Indexed
 Fresher Text ranks Higher
 Add New Content Regularly
 FAQs Drive Voice Search Results
 Search engine Spiders LOVE content
 Feed your spiders and they will return
 Feed them right and you will rank!

Responsive Design
 70% of ALL USA Web Traffic is
MOBILE!
 Websites Can RESPOND to any
device
 Text Based Contact info (not in logo)
 Tap/Dial & Tap/Email & Tap/Text
 Vanity Phone Numbers
 Online ordering/shopping
 Google Required!

Stock Art & Images
 Stock artwork
◦ Canstockphoto.com
◦ Istock photo
◦ Getty Images
 Free Images
◦ Are NOT FREE
◦ You will Pay

Getting Found
 Organic Traffic
 Paid Traffic
 Referral Traffic
 Social Media Traffic
 Broadcast Media
 Print & Billboards
 Directories & Yellow Books

Search Engines:
#1 Way To Be Found
 90% Of on-line traffic begins at a search engine!
 33% of Internet Users Believe Companies Found in Top
Search Results Must Be a Major Brand -- Indicating That Top
Rankings Transmit Brand Equity -- iProspect, the Original(TM)
To gain their business. . . .
they have to be able to find yours!

Popularity of Search EnginesGoogle Dominates
#1.2+ Trillion Google Searches Globally each year

SHIFT HAPPENED in 2014!
More Google searches take
place on mobile devices than
on computers in 10 countries
including the US and Japan.

Popularity of Search Engines
Mobile Domination
70% of all USA Search is Mobile
50% of all Mobile Search is VOICE Driven
Content delivers
search results
pages!

Mobile Statistics of Interest
 1,525% increase in mobile data usage (2010 to
2015)
 There are over 6.8 billion people who use mobile
phones – that’s roughly 87% of the World’s
population
 80% of Internet users own a smartphone
 56% of Americans have a smartphone
 34% of adults have a tablet device
 53% of mobile searches have local intent
 70% of mobile searches result in
action being taken within an
hour (compared to a week forPresented by Darcy Knapp, MBA SEO Web Mechanics

How Search Engine Spiders
Work
Spider-Bot
Fetches ALL Content to add to the
Search Engine index
*Warning outbound links create exits!!!
Home Page

How you see a web page:

What a SPIDER sees:

Spiders at Work
A spider is a web-bot, a computer program launched by a
parent search engines to read the internet’s content.
Spiders “crawl” every site and follow all Links and index
every web page they can find.
Spiders “read” content and return the data to their Search
Engine for distribution in Search Results Pages (SRPs).
The spiders sole mission in life is to “Fetch” new content!

Optimization: Why Bother?
1st Position = 56% of Organic Search Traffic
2nd = 13%
3rd = 10%
4th = 4%
5th = 5%
6th = 3%
7th = 2%
8th = 3%
9th = 2%
10th = 3%

SEO & Your Web Site
 Content is KING
 Back Links
 Page Rank
 Responsive Design
 SSLs
 Contact info on every page
 Tell the Who/What/Where & Why
 Install Google Webmaster Tools &
Analytics

Getting Found:
Good Search Engine Optimization
Finds that special balance between
Content and Links
Creating that perfect Marriage!
Page Rank wins over Content
Links drive Page Rank
More Links=More Visibility
More Pages on the Web = More Search Results
(SRPs)

Sources for Links
One Way Links: Inbound links from relevant sites
Directory Links: Inbound links from Directories
Web 2.0: Great blog postings drive links
Web Articles
& News Releases
Online Directories
Social Media Sites
Blogs
Websites

Search Results Pages (SRPs)
Meta Data is Displayed on Search Results Pages (SRPs)
• Title: Structure Properly and Weight Words (Character Count 60)
• Description: 2 Sentences of 20-22 words (Character Count 140)
• Keywords**: 3-5 Prominent Phrases (NOT word, word, word,)
**Google does not read Meta Keywords

FAQs & Page 1 Placement

The Steps to Optimization:
1. Research Profitable Keywords
2. Optimize On-Site Content
3. Build Tons of In-Bound Links*
4. Review Results
5. Do it all over again!
*Social Pages Offers a Free Back Link

SEO Myths
 Duplicate Content
 Domain Names
 Domain Extensions
 Keyword Stuffing
 Competitor Names/Trademarks in
Meta
 Videos
 Social Media Posts

SEO Tools
 Google Key Word Research Tools
 Google Analytics
 Google Webmaster Tools
 Google Index “site:http://bizname.com”
 SEO Book
 SEO Quake (Plugins for Chrome)
 Whois.com
 Way Back Machine:
https://archive.org/web/

SEO Tools
Helpful Tools:
www.seobook.com
www.seoquake.com
Research Resources:
www.Whois.com
https://archive.org/web/

Test Your Site’s Google Index:

Google Keyword Research Tools
https://adwords.google.com/ko/KeywordPlanner

Google Webmaster Tools

Webmaster Tools: Link Checker

Google Analytics

Mobile Usage
Know your Mobile Usage

Are You Ready?
Schedule your free initial consultation today!
I am available for your on site personalized marketing
consultation for FB, Google and Search Marketing.
Darcy Knapp, MBA, President & Chief SEO Web
Mechanic
Darcy Knapp Consulting, Inc.
SEO Web Mechanics
Office: 518.872.1707
Cell/Text: 518.366.1707
eMail: Darcy@SEOWebMechanics.com
www.facebook.com/DarcyKnapp
www.facebook.com/SEOWebMechanics
www.twitter.com/DarcyK56
www.linkedin.com/in/DarcyKnappPresented by Darcy Knapp, MBA SEO Web Mechanics

SEO Best Practices for 2018

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