Presented at Sydney JUG, this presentation helps a Joomla Administrator to cover the basic SEO settings in Joomla. It also covers a tool that will make SEO easier to manage.

1. Joomla SEO Basics
Sydney Joomla User Group
Presented by Tim Plummer

2. SEO challenges you may face
Time constraints
Getting little things right
Repetitive tasks

3. Biggest Challenges for you
Getting client to
understand that
SEO is ongoing

4. SEO 101
Good SEO is
about getting
lots of little
things right
Some mistakes
can cause huge
rank-destroying
disasters

5. 2015 Search Engine Global Breakdown

6. Which search engine to target?
in
China
in
Russia
everywhere
else
in
Japan
in
South
Korea

7. Some basic things that Google wants
Unique &
relevant
meta data
SEF URLs
Robots.txt
Sitemap

8. What Google doesn’t want
Broken
links
Duplicate
content
Meta keywords
Google ignores meta
keywords, as they have
been abused too much
in the past

9. If Google is happy, most other search engines are
probably happy too

10. Joomla SEO tip #1
Leave Meta Description and Meta Keywords
blank in your global config
If you fill these out, every page that doesn’t have meta description or meta
keywords set will use global settings, resulting in duplicate meta data

11. Joomla SEO tip #2
Every menu item should have unique and
relevant meta description
You can choose what Google will show

12. Menu Meta Description
If you don’t put meta description, google will
choose what to show (often first text on the page)

13. Joomla SEO tip #3
Every menu item should have unique and
relevant Browser Page title

14. Do you have a Sitemap?
While most engines will be quite capable of
figuring out your URLs for themselves without a
sitemap, in general they consider it a big plus if
you supply one.

15. Submit your sitemap
Make sure you submit your sitemap
to Google Webmaster Tools
https://www.google.com/webmasters/

16. SEO tools
Over 89 SEO extensions in the JED
Which extension(s) should you use?

17. Introducing BF SEO
www.tamlynsoftware.com

18. What is BF SEO
A tool that helps you get the basic SEO stuff
right in Joomla to make Google happy.
www.tamlynsoftware.com

19. Why use BF SEO?
• Edit menu, article and category meta data via
single screen, saving you time
• Easily see duplicate meta data
• Visual indication when meta data is too long
or too short
• Audit your Joomla configuration SEO settings,
and quickly check to make sure you have the
basics right
• K2 Support
www.tamlynsoftware.com

20. Title & Meta Description
Painstaking process to update menu items
individually. Single screen saves you time.
www.tamlynsoftware.com

21. Check for duplicate metadata
www.tamlynsoftware.com

22. Sitemap
There are 2 flaws I see with many existing
sitemap solutions
1. Too many options – confuses beginners
2. Unique URL for sitemap, so no sitemap.xml in
website root (so any search engine that you haven’t submitted
sitemap for can find it easily).
www.tamlynsoftware.com

23. Sitemap using BF SEO
No complex options, just select which menus
you want included
Creates both static sitemap.xml, and dynamic
XML sitemap
www.tamlynsoftware.com

24. Create and edit Robots.txt
www.tamlynsoftware.com

25. Audit Joomla SEO config
www.tamlynsoftware.com

26. Check for broken links
www.tamlynsoftware.com

27. Where can you get BF SEO?
http://extensions.joomla.org/extensions/extensi
on/site-management/seo-a-metadata/bf-seo
Don’t forget to leave a rating and review
www.tamlynsoftware.com

28. Special bonus
for you

29. For those that didn’t come tonight
Sorry, you missed out on the
special bonus …
you snooze, you lose!

30. You can relax now that you have the
SEO basics covered

31. www.tamlynsoftware.com