Travel Guides Are Old News – Being A Local Insider Everywhere Is Today - ITB Berlin 2016

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Smartphone tourism changes the world and travel experiences grow more and more individualistic. Travelers follow the approach: “My travel; My experiences; My stories; My personal travel guide”. This talk describes the authentic real time individualist travel guide app STAPPZ and gives a vision of the future. http://stappz.com

Reisen

Iunera GmbH & Co. KG
STAPPZTravel Guides Are Old News
Being A Local Insider Everywhere Is Today
Dr. Tim Frey
Managing Director, Iunera
ITB 2016

Iunera GmbH & Co. KG
Smartphone Tourism Changes the world
Picture Sources:
http://www.flyertalk.com/articles/photo-pilot-hangs-out-cockpit-window-to-demonstrate-proper-selfie-stick-usage.html
http://newsbeat.co.ke/gossip/you-wont-believe-what-people-will-do-for-a-selfie-with-these-most-dangerous-selfies-ever-taken/
https://twitter.com/snapperlee
2

Iunera GmbH & Co. KG
Tourism Trends
„frittierte Alligatorhäppchen. sehr lecker“
Feel
Like A
Local
Individualization
“Internet” As Travel GuideBernd: Hyperconnected
Real-time
Information
Smartphone Maps Travel Blogs
Asks friends

Iunera GmbH & Co. KG
Mission
Hyperconnected
“My Journey
My Experiences
My Travel Diary
My Own Travel Guide”
Map Tile sources: Stamen Design, Bing and Open Streetmap

Iunera GmbH & Co. KG
Post At Your Current Position
Knows Where He Is
“My Journey
My Experiences
My Travel Diary
My Own Travel Guide”

Iunera GmbH & Co. KG
Posting Works Offline
Offline in Roaming
“My Journey
My Experiences
My Travel diary
My Own Travel Guide”
+ + +
=Works
Cache and Upload
+

Iunera GmbH & Co. KG
Ask And Communicate
Social
“My Journey
My Experiences
My Travel Diary
My Own Travel Guide”

Iunera GmbH & Co. KG
Destination
My Home
Insider
“My Home
My Experiences
My Travel Diary
My Own Travel Guide”

Iunera GmbH & Co. KG
The World STAPPZ of Bernd
http://maps.stappz.com/bernd.1.87/pins
“My Experiences, My Insider Information”
Bernd’s Journey Is Your Travel Guide
My Journey
My Home

Iunera GmbH & Co. KG
STAPPZ®
Lessons Learned
• “Pioneer conquerors“
Korfu, Sicilia, Mallorca,
Cape Point, Ushuaia,
Peru Inca Sights …
• Release Early
• Build Relationships
• Listen And Learn

Iunera GmbH & Co. KG
For What Do People Use STAPPZ?
Recommendations
Beauty and Landscape
Food
„Me And The Sight“, Art

Iunera GmbH & Co. KG
For What Do People Use STAPPZ?
Recommendations
Beauty and Landscape
Live Impressions
„Me And The Sight“, Art
The Small “Insider“
Wonders Of The World

Iunera GmbH & Co. KG
STAPPZ®
My Insider City
Example:
City Karlsruhe
+ Local Platform (KA-News)
+ Local STAPPZ Users
--------------------------------
= Insider City Guide
(My Karlsruhe)
http://bit.ly/1Ucp0AT

Iunera GmbH & Co. KG
Technology
Different Visualisations
Geo-Push
Notifications

Iunera GmbH & Co. KG
My Advice: Before you risk your life
18
Do it like Bernd:
Use STAPPZ
http://stappz.com
tim.frey-at-iunera.com

Iunera GmbH & Co. KG
Notes
• Thanks To All Users
• Download STAPPZ for iPhone and Android http://stappz.com
• Contact
Dr. Tim Frey
tim-at-iunera.com
• Insider City Example (German) "Mein liebster Ort in Karlsruhe":
ka-news-Leser erstellen Insider-Reiseführer
http://bit.ly/1Ucp0AT
• Example Travel Maps
– GringoWasi Awsome Inca Peru: http://maps.stappz.com/gringowasi.bnb/stappz
– The World of Bernd: http://maps.stappz.com/bernd.1.87/pins
– Beauty of Mallorca: http://maps.stappz.com/region/mallorca
– West Canada Trip Of Uhura: http://maps.stappz.com/uhura/stappz?c=52.0660:-119.7290:6
– Ancient North Of Sicily: http://maps.stappz.com/region/sicilia
– GD2007 Travels To the Southernmost City of the World: http://maps.stappz.com/gd2007/pins
– When Do You Do Your First STAPP?

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