2. AUTOSPORT
Contents
2 Introduction to Haymarket
4 Autosport magazine
5 Autosport digital
6 Autosport International
7 Autosport Awards
8 McLaren Autosport BRDC Award
9 Grand Prix Predictor
10 F1 Racing magazine
12 LAT photographic archive
13 Syndicated content
14 Motorsport News at 60
16 Classic & Sports Car magazine
17 Beyond motorsport
18 Contract publishing
21 Contact us FIVE PILLARS
Haymarket’s business is built
on these core values
Independence
Creativity
Expertise
Integrity
Dynamism
Haymarket was founded
in 1957 and is owned by
Lord Heseltine, the former
Deputy Prime Minister
of the United Kingdom.
We have been creating
market-leading specialist
motorsport brands for
over 50 years, and today
our global portfolio
covers 72 brands, across
20 offices in six countries.
We connect communities
and businesses across
digital, mobile, print
and live media.
Welcome to our world
We are a UK-based global media company with a
unique heritage, strong beliefs and iconic brands
2
3. AUTOSPORT DIGITAL
3
We send our journalists to
paddocks worldwide and
publish an independent
view on exclusive stories.
We also demand excellence
through incredible images,
high quality editorial and
deep-rooted expertise.
This puts us in a unique
position of trust. When
news breaks, fans hit our
websites and buy our
magazines for the full
story. Key paddock figures
respond to our articles and
help us to lead the agenda.
This inspires trust from our
partners, who work with us
to resonate our integrity
through their brands.
Influence
& integrity
Our iconic brands have a strong
influence and a position of trust in the
global motorsport media landscape
L Haymarket is the world’s
largest motorsport and
automotive publisher
L Its iconic brands include
Autosport, F1 Racing
and Motorsport News
L Our motorsport division
publishes 21 different
monthly editions
L Over 1m monthly sales
and 10 million monthly
readers in total
L Social media reach
of 300k+ and two million
unique web users per month
AT A GLANCE
4. Founded in 1950 and celebrating its 65th anniversary
in 2015, Autosport is the UK’s must-read weekly global
motorsport magazine. It has covered every grand prix
since the F1 world championship began. Thanks to
expertise from dedicated journalists, along with world-
class production values, knowledge and integrity,
Autosport has evolved into a successful and multi-
channel media brand. As the most powerful print medium
for motorsport brands to engage with fans, enthusiasts
and the industry itself, Autosport has grown into a
network of international licensed editions.
Autosport is
the driving force
The world’s most authoritative
motorsport publication fuels the
enthusiasts’ passion for knowledge
AUTOSPORT NETWORK
From a weekly magazine,
Autosport has grown into a network
of international licensed editions
2m unique users,
133k readers,
300k+ social
reach
Syndicated
content
and data
Magazine
23k weekly
sales
Website
18m page
views per
month
Responsive
mobile
website
Autosport
International
80,000
visitors
Autosport
Awards
1,300
guests
L Launched in 1950
L Covers every major global
motorsport event
L Operates from the very
heart of motorsport
L Trusted by brands to
engage and influence
enthusiasts
L Over 133,000 readers
per week; copy sales of
23,177 per week
L Digital and newsstand
editions available
L 16 territories, including
USA, Germany, Brazil,
France, Russia and
the Middle East
L Motorsport’s largest
recruitment marketplace
AT A GLANCE
AUTOSPORT
4
5. AUTOSPORT DIGITAL
Our global motorsport website,
autosport.com, is the industry’s
leading news authority and the
must-read online platform for all
motorsport enthusiasts. Refreshed
for 2015, the site uses online channels
from traditional desktop sites to
a responsive mobile version and
dedicated apps – it is our first line in
content delivery. This consumer-facing
site also leads Haymarket’s push
into a thriving subscription metering
sector, delivering news and feature
content to a growing list of paying
subscribers. Haymarket can work
with your motorsport brand to
deliver targeted and effective
digital campaigns.
Innovate with
autosport.com
The world’s number one motorsport website is the nerve
centre for our agenda-setting online content delivery
L Launched in 1996
L Market leader in print
and online formats
L 2m+ unique users per month
L 15-18m page views per month
L 500 stories posted per month
L Live commentary can increase
dwell time beyond 15 mins
L Thriving fan forums
L Most effective medium
to instantly engage
motorsport audiences
AT A GLANCE
5
6. SHOW TIME
Autosport International is a place where
fans and business come together
AUTOSPORT INTERNATIONAL
Every January, Haymarket runs
Europe’s leading pre-season
motorsport event. Autosport
International is a star-studded
four-day trade and consumer
event, hosting 600 exhibitors
from 50 countries in 2015. Our
marketing campaign ensures
the event is a highly effective
forum to engage with motorsport
aficionados. ASI’s global reach
extends beyond 20 million
consumers through targeted
PR, media partnerships, social
media, viral and direct media.
Every year, major blue chip
and corporate brands exhibit
here, launching new series,
products and services, and
leveraging association.
The ultimate
motorsport show
Haymarket brings readers and the
business sector closer at Europe’s
premier motorsport exhibition
L 84,500 visitors
L 600 exhibitors
L £330m+ business
generated
L 27,100 trade visitors,
41% are owners, chairmen,
MDs or directors
L 5,000 overseas visitors
L 26m PR reach, 45,000
connected via social media
L 82% of visitors purchase
products at show
L 69% of trade visitors
have sole purchasing
responsibility
AT A GLANCE
6
7. AUTOSPORT AWARDS
Attended by 1,300 motorsport
industry leaders and decision-
makers every December at
London’s Grosvenor House
Hotel, the Autosport Awards is
the closing event of the motor-
racing calendar. Often called the
And the
winner is…
The Autosport Awards is the end-of-season
event that business leaders, and even F1
world champions, cannot afford to miss
‘Oscars of Motorsport’, it is the
ultimate setting for hospitality and
networking. The Autosport Awards
is the industry’s premier event
for extending brand association,
showcasing partnerships and
recognising excellence.
2014 Lewis Hamilton
2013 Sebastian Vettel
2012 Sebastian Vettel
2011 Sebastian Vettel
2010 Sebastian Vettel
2009 Jenson Button
2008 Lewis Hamilton
2007 Lewis Hamilton
2006 Fernando Alonso
2005 Kimi Räikkönen
2004 Jenson Button
2003 Juan Pablo Montoya
2002 Michael Schumacher
2001 Michael Schumacher
2000 Michael Schumacher
1999 Mika Häkkinen
1998 Mika Häkkinen
1997 Jacques Villeneuve
1996 Damon Hill
1995 Michael Schumacher
1994 Damon Hill
1993 Nigel Mansell
1992 Nigel Mansell
1991 Ayrton Senna
1990 Ayrton Senna
1989 Jean Alesi
1988 Ayrton Senna
1987 Nigel Mansell
1986 Nigel Mansell
1985 Alain Prost
1984 Niki Lauda
1983 Nelson Piquet
1982 Keke Rosberg
INTERNATIONAL RACING DRIVER OF THE YEAR
MAN OF THE MOMENT
Lewis Hamilton picked up the main
prize in 2014 – he also won in 2008
7
8. For over 25 years, Autosport
has supported racing’s junior
categories and recognised potential
stars of the future through the
McLaren Autosport BRDC Award. In
partnership with McLaren and the
British Racing Drivers Club,
We invest in
racing talent
Autosport invests in young British motorsport talent
through the McLaren Autosport BRDC Award
six young British drivers are given the
chance to impress a panel of judges,
the winner receiving a donation of
£100,000 and a McLaren F1 test
drive. The McLaren Autosport
BRDC Award will help you identify
and support new talent.
2014 George Russell
2013 Matt Perry
2012 Jake Dennis
2011 Oliver Rowland
2010 Lewis Williamson
2009 Dean Smith
2008 Alexander Sims
2007 Stefan Wilson
2006 Oliver Turvey
2005 Oliver Jarvis
2004 Paul di Resta
2003 Alex Lloyd
2002 Jamie Green
2001 Steven Kane
2000 Anthony Davidson
1999 Gary Paffett
1998 Jenson Button
1997 Andrew Kirkaldy
1996 Darren Turner
1995 Jonny Kane
1994 Jamie Davies
1993 Ralph Firman
1992 Dario Franchitti
1991 Oliver Gavin
1990 Gareth Rees
1989 David Coulthard
MABA WINNERS
MCLAREN AUTOSPORT BRDC AWARD
George Russell 2014 winner
Jenson Button 1998 winner
8
9. The Grand Prix Predictor
is the ultimate Formula 1
fantasy game, with well over
100,000 people now signed
up to play. Originally built as
a partnership model,
the project allows any
partner the opportunity to
work closely with autosport.
com in order to engage
with our global audience.
The Grand Prix Predictor
game has developed a
large motorsport-following
community, with an
enormous resource
of marketable data.
Our partner brands have
full access to this data
for their marketing,
communication
and promotional purposes.
Engaging the fans
The Grand Prix Predictor is the ultimate second-
screen fantasy application that allows users and
investors to participate in grand prix weekends
L The world’s leading
free-to-play fantasy
F1 game
L 100,000 sign-ups and
40,000 active players,
access to communication
with this data
L Currently run in five
languages with the ability
to adapt to more
L Comes with more
than £1.8m worth of
added media value
L Mobile responsive,
using some of
Haymarket’s most
advanced technology
L Wholly-owned by
Haymarket with
flexible development
environment
AT A GLANCE
GRAND PRIX PREDICTOR
9
10. The award-winning F1 Racing takes
readers right to the heart of the world’s
most glamorous sport, thanks to
its trusted expert contributors and
unparalleled access. With international
editions in local languages, the world’s
best-selling grand prix title is the
magazine of choice for Formula One
stakeholders and partners. It reaches
a premium audience of global fans
for advertising campaigns or tailored
creative executions. F1 Racing is a highly
effective international platform for
teams and sponsors to communicate
the personality behind their brands.
F1 Racing
in your hands
The official magazine of Formula 1 and
the world’s best-selling grand prix title,
F1 Racing is available in print and digital
F1 RACING
The magazine that
fans turn to for insight,
interviews and glamour
L Launched in 1996
L World’s best-selling F1 magazine
L Sold in over 100 countries worldwide
L More than 496,000 UK readers per issue
L 869,000 global sales per month
L 12 international editions in
nine languages
L Digital and newsstand editions
L Brand extensions include Fan Village
and Global Fan Community
AT A GLANCE
F1 RACING MAGAZINE
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11. We know how to talk to fans because we are fans
too. Whether it’s through our 124,000-strong F1
Racing Global Fan Community, the annual F1 Racing
Fan Village over the British Grand Prix weekend, our
innovative social-media channels, or even through
the old-fashioned letterbox, we are engaged in a
continuous and passionate conversation with a vast
network of readers and consumers. This means we
can get closer to fans, while developing marketing
opportunities for partners.
Our global
community
We talk to the world through our iconic
motor racing and automotive brands,
and our community is growing by the day
L 600,000+ people in our
motorsport databases
L The F1 Racing Global
Fan Community has 124k+
members and counting
L Around 20,000 people
attended the six-day F1
Racing Fan Village in 2014
AT A GLANCE
F1 RACING GLOBAL FAN COMMUNITY
11
12. Haymarket’s LAT archive is the
world’s largest motorsport photo
library with 13 million images,
and more being added every day.
LAT’s fully searchable collection of
images dates back to 1895. LAT’s
award-winning photographers are
contracted with many top teams,
sponsors, circuits and promoters.
LAT supplies images to all our
motoring and motorsport titles,
including Autosport, F1 Racing,
Autocar and Classic Sports Car,
and is indispensable for brands
looking for the best motorsport
imagery. We can deliver on
any client brief, from bespoke
imagery to licensed agreements
on image rights.
Capture
the moment
LAT’s extensive archive of over 13 million
high-quality motorsport photographs
means that we have all the action covered
L Part of Haymarket
Media Group
L LAT archive spans
more than 100 years
L All major motorsport
series covered
L Commission LAT
photographers to
take photos for you
L www.latphoto.co.uk
AT A GLANCE
LAT PHOTOGRAPHIC ARCHIVE
12
13. Autosport.com produces over 500
stories per month – around 200 relate
to Formula 1. We also cover every
other major international racing and
rallying series – our journalists and
photographers can attend a whole
range of newsworthy events on behalf
of any potential syndication client. We
can supply a bespoke news story feed,
including images for reproduction on
Content for you
Receive bespoke feeds of
autosport.com news articles,
stunning statistics from our
Forix website and brilliant
images from LAT
the client’s website or app. This gives
users a reason to keep coming back to
your website every day.
We can also offer a bespoke
feed supplying race data from
the unrivalled Forix database.
This can include entry lists, results,
lap times, speed trap times and more
for every session of a huge range of
international and national racing series.
L Yahoo Eurosport
L Magneti Marelli
L Yas Marina Circuit
KEY CUSTOMERS
SYNDICATED CONTENT
13
14. Motorsport News is right at the centre
of the sport and right in the middle of all
that happens in the service parks and
paddocks. It has a broad reach across
all disciplines of the sport. Everything
from karting, rallycross, short oval
racing, historic racing and hillclimbing
through to Formula 1 is contained within
its pages, giving its readers a wide
perspective on the world of racing and
rallying. All of the UK’s leading aces have
risen to prominence in the headlines of
Motorsport News and the publication
retains a strong place in the hearts of
Britain’s race fans.
Keeping an eye
on the UK
For six decades, Motorsport News has been at the heart of
British motor sport, bringing readers the inside story of this
country’s most promising competitors and leading events
MOTORSPORT NEWS
The voice of British
motorsport
L Launched in 1955
L Broad reach across all levels of the sport
L Digital and newsstand editions
L Unrivalled coverage of the
UK racing scene
L The go-to outlet for rallying
news in Britain
AT A GLANCE
MOTORSPORT NEWS
14
15. Throughout 2015, Motorsport News celebrates its
milestone anniversary with a series of features
looking back at the sport’s finest moments from
rallying and racing at all levels. This has culminated in
one of the largest issues in the publication’s history
being printed in August, charting the history of
motorsport through the decades, from the 1950s to
the present day. MN also handed out special MN60
awards at selected motorsport events across the UK,
including the Motorsport News Hot Rod Challenge,
in which current British Touring Car drivers borrowed
leading short oval machines for a special one-off 10-
lap contest.
Celebrating
60 years
Motorsport News hit 60 in 2015 and to
celebrate, it produced special features,
branded UK events and printed a bumper
issue
L Celebrating 60 years
L Special 120-page issue
L The greatest cars
L The best drivers
L The standout moments
AT A GLANCE
MOTORSPORT NEWS 60TH ANNIVERSAY
601955-2015
15
16. Classic Sports Car is the essential one-stop shop for anyone
passionate about classic cars and historic motorsport. Whether
buying, maintaining, restoring, racing or just dreaming, Classic
Sports Car covers everything from mainstream favourites such as
MGBs and Jaguar E-types to one-offs, prototypes and great racers.
With thousands of cars for sale, both via dealers and in a vibrant
classified section, it’s also the world’s leading classic car marketplace.
Classic Sports Car also has a class-leading website with 10,000
classic cars for sale,including a motorsport section.
Heritage at its finest
The world’s best-selling classic car magazine
and best platform for trading classic
competition cars – in print and digital
CLASSIC
SPORTS CAR
Number one
for classic cars
and historic
motorsport
L Launched in 1982
L The world’s best-selling
classic car magazine
L Comprehensive coverage of
historic motorsport
L More than 65,000 copies sold
every month
L Print and digital editions
L Packed with in-depth features
L Full track tests of great
competition cars
L Three overseas editions
(France, Russia, Indonesia)
AT A GLANCE
CLASSIC SPORTS CAR MAGAZINE
16
17. On the road
Not just experts in motorsport, we have an extensive
global footprint in motoring media publishing too
What Car?
The UK’s essential car-
buying guide was launched
in 1973, and today has an
ABC circulation of 59,406.
WhatCar.com has 2.4m
unique visits and 15m page
views per month. What Car?
Car of the Year Awards are
highly coveted within the
industry, while its True
MPG testing platform
and free valuation app
provide invaluable services
to readers.
Autocar
The world’s oldest and
most respected car
brand is available in print,
digital and on the Apple
Newsstand. Autocar is
published in 17 editions
and sells over 1m copies
worldwide per month,
and its YouTube channel
has more than 400,000
subscribers. The website
Autocar.co.uk has 1m
unique visitors and 13m
page views per month.
Pistonheads.com
The essential
online forum for
petrolheads. As the
UK’s second largest
motoring website,
Pistonheads boasts
the UK’s biggest online
motoring community,
with in excess of
250,000 active
members, as well as
more than six million
unique users and 200m
page views per month.
BEYOND MOTORSPORT
17
18. A voice for major brands and events
Haymarket has communicated the message and mission of numerous global
brands and international events. Here are a few samples
IAAF
Haymarket created
a global hub-based
website and mobile optimised
site to meet the needs of
multiple audiences. Our
data solution means the
International Associationof
Athletics Federations’
statistics database is
searchable for the first
time. We also created a
digital magazine, Twitter
feed and Tumblr site
under the SPIKES brand.
Jaguar
Haymarket worked
with Jaguar for over
a decade, and in that
time, captured a world
of original photography
for the magazine that
translated beautifully
into digital formats.
Complementary video
put the reader at
the heart of the
brand experience.
LOCOG
Haymarket is extremely
proud of the London
2012 programmes that
helped visitors get the
most from every Olympic
moment. Ultimately
delivering 4,176 pages
in 53 publications across
the event, it was the
biggest single project
undertaken by a content
agency – and the biggest
revenue generator
from licensed products
from the Games.
CUSTOMER PUBLISHING
18
19. Benefit from our content expertise
We apply the expertise and excellence of our iconic brands into
successful communications for our clients
Mubadala
Haymarket began
working with the
Abu Dhabi investment
company in 2009 to
create a series of B2B
grand prix guides,
distributed in the F1
Paddock Club, five-star
hotels and business
newspapers. We have
since created many more
print and digital products
in languages from Arabic
to Chinese and continue
to work together today.
ExxonMobil
Haymarket initially
created a book to
commemorate the global
fuels and lubricants
company’s 100 wins
as a Formula 1 partner.
Subsequent projects
have included a website
to celebrate 300 grands
prix with the McLaren
team, title sponsorship
packages, technical
advertorials and
syndicated content in
print and online.
McLaren
Haymarket provided its
knowledge and expertise
in the creation of a series
of collectors’ books
documenting McLaren’s
racing heritage. The
relationship with the
F1 team has been built
over many years, and
Haymarket has created
McLaren’s CSR policy
guide, internal business
documents, adverts and
promotional features.
ATIC
Avanade
Bahrain EDB
BMW
Bridgestone
Canon
Casio
Castrol
Circuit of
The Americas
Dell
Etihad Airways
Exxon Mobil
FanZone
Ferrari
GP2 Series
GP3 Series
Hilton Hotels
Honda Racing
HSBC
ING
LG
McLaren
Mubadala
RBS
Sepang
International
Circuit
Singapore GP
Sky Sports
Truphone
UBS
Williams
Yas Marina Circuit
OUR CLIENTS INCLUDE…
CONTENT MARKETING
19
20. Grand Prix guides
We draw on our editorial excellence and design know-how to deliver
powerful bespoke products for international clients
United States Grand Prix
Haymarket has worked
with Circuit of The
Americas (COTA) since
its inaugural race in 2012
to create the official US
GP guide. A high-quality
140-page magazine
featuring LAT’s archive
imagery and high-profile
interviews, it is aimed
at COTA patrons in the
grandstands and F1
paddock. ExxonMobil
has been title sponsor
each year to date.
Abu Dhabi Grand Prix
A progression of
Haymarket’s longstanding
relationship
with the Abu Dhabi
investment company
Mubadala, we produce
an annual guide to
the Abu Dhabi Grand
Prix and Mubadala
Business Forum. Aimed
at global business
leaders attending this
prestigious event, the
guide is designed to
the highest standards.
Singapore Grand Prix
Haymarket creates the
official guide to the night
race on behalf of event
organiser Singapore GP
Pte Ltd. The magazine is
aimed at a wide audience,
highlighting the benefit
to the local economy
of hosting the race. It is
distributed via The Straits
Times newspaper and
five-star hotels, offering
maximum visibility to
the target audiences over
the race weekend.
ON TRACK
20
21. How to find us
London
Consumer Media,
Haymarket Network
LAT Photographic
Teddington Studios
Broom Road
Teddington
Middlesex
TW11 9BE
United Kingdom
+44 (0) 20 8267 5000
New York
Haymarket Media Inc
114 West 26th Street
4th Floor
New York
NY 10001
+01 646 638 6000
Singapore
Haymarket Media
Asia Pte Ltd
#05-05 Infinite
Studios
21 Media Circle
Singapore
138562
+65 6224 6101
Hong Kong
Haymarket Media
Limited
2201 23/F The
Centrium
60 Wyndham Street
Central
Hong Kong SAR
+852 3175 1900
Mumbai
Haymarket SAC
Publishing Pvt Ltd
111 Peninsular Centre
Dr SS Rao Road
Lalbaug
Parel
Mumbai
400 012
India
+91 (22) 4302 5000
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CONTACT US
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