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Supply Chain 101
The Journey of a T-Shirt
What is a Supply Chain?
• The sequence of processes involved in the production and
distribution of a commodity
PLAN MOVEMAKE SELL
Planners ManufacturersSuppliers Wholesale, Retail, DirectShippers End Users
Supply Chain Impacts You Everyday
• Your clothes - Brought to you through a supply chain that includes:
• Cotton farmer
• Textile, button, thread manufacturers
• Shipper
• Clothing manufacturer
• Retailer
• Your morning coffee - Consider the various supply chains involved to provide you
with:
• Municipal water and electricity
• Coffee beans
• A filter
• Cream
• Sugar
• A cup
Why a T-Shirt?
• Simple product – very few inputs
• Product familiar to everyone
• Global product – supply chain spans the globe
Raw Materials - Cotton
• Cotton can be grown where land and labor are cheap, but…
• US cotton is still king – US is #1 producer in the world
• Cotton is treated as a high-tech product
• Ninety percent of US cotton is from genetically modified seed
• Harvesting equipment is mostly automated
• All US cotton is tested and graded after harvest, giving consistency
• Subsidies
• Crop insurance
• Price protection
• Direct payments
• One farm in Mississippi grows enough
cotton for 9 million t-shirts every year
Yarn
• The cotton is shipped to Indonesia
• The cotton is combed
• And combed again until it is like cotton candy
• Then pulled, twisted and spun to create yarn (thread)
• All in an automated factory running 24x7
• Indonesia is current sweet spot for yarn
Cloth
• The yarn is shipped to Bangladesh
• Yarn is knitted into cloth
• Six miles of yarn in one t-shirt
• Washed
• And dyed
Assembly
• T-shirt assembly was in Bangladesh (men’s) and Columbia (women’s)
• Sewing is still done by hand
• Garment manufacturing moves from one low labor cost country to
another as labor rates rise (England -> US -> S. Korea -> China -> etc.)
• T-shirts are then shipped to New York, where printing occurred
Why These Countries? MFA
• In 1970’s, S. Korea became major garment exporter, threatening US
jobs
• Under President Nixon, US and Europe signed the Multi-Fiber
Arrangement (MFA), setting strict import limits by source country
• S. Korea hit the limits, so opened shops in Bangladesh
• Bangladesh now has over 4,000 garment factories
• The MFA did not stop the flow of jobs from the US and Europe – just
where those jobs went
Why These Countries? Tariffs
• “The book of everything," officially the Harmonized Tariff Schedule of
the United States determines tariff rates
• Average tariff on goods imported is 2%
• For T-shirts, it is 16.5%, unless for select countries, then its zero
• Textile tariffs have been in place since 1789
Tailor Shops to the World
• Textiles and clothing as a share of a
country’s total manufacturing
exports
• Most countries move into new
industries over time
• Bangladesh stands out on the
graph for a few reasons
• Apparel exports make up a bigger
share of Bangladesh’s exports than
they ever did for any of the other
countries
• That share is still rising.
Old way of shipping
• Loading ships used to be more art than science
• Each pallet, bale, container or barrel loaded individually
• It could take weeks and hundreds of workers to load / unload a ship
Containerization / Intermodal
• Devised in 1955 by Malcom McLean to bypass pre-Interstate roads
• Goods loaded at origination point, unloaded at receiving point
• Same container used on ocean, rail and truck (intermodal)
• Standard size is 40’ long x 8’ wide x 9’ 6” tall
• Drastically cut cost of transport around the world
The Last Mile Problem
• Getting the goods to the end customer
• Most expensive cost in the t-shirt
• Can be 28% of total item cost
Amazon and the Last Mile
• Amazon is experimenting with
multiple channels to deliver
packages
• Currently uses traditional carriers
(UPS, FedEx, USPS)
• Experimenting with Uber-like
package delivery
T-Shirt Cost breakdown
• $12.42 approximate cost per t-shirt
• The men’s shirts cost approximately
10 cents to ship to the United States
from Bangladesh.
• The women’s shirts cost about 7
cents to ship to the United States
from Colombia.
T-Shirt Travels
Cotton
Yarn
Cloth
T-Shirt
Customer
Supply Chain of the iPhone
• The iPhone is sourced from dozens of countries, from every continent except
Australia and Antarctica
• Austria
• Belgium
• Brazil
• China
• Czech Republic
• France
• Germany
• India
• Indonesia
• Norway
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• United Kingdom
• United States
• Vietnam
• Ireland
• Israel
• Italy
• Japan
• Malaysia
• Malta
• Mexico
• Morocco
• Netherlands
Source: The Consumerist, It Takes Dozens Of Companies To Make Your iPhone
And Dozens of Suppliers
• Samsung – in Austin TX – makes the A9 Chips
• 3M – makes the film between the glass and the electronics
• Corning – makes the Gorilla Glass
• Texas Instruments – makes chips that make the phone understand touch
• Largan Precision – makes the camera lens in Taiwan
• Cirrus Logic – makes audio components
• Murata Manufacturing – makes ceramic capacitors
• Vishay Intertechnology – makes electronic components such as capacitors and resistors
Source: The Consumerist, It Takes Dozens Of Companies To Make Your iPhone
Layers of Suppliers
• Each supplier in the iPhone example has suppliers, some back to raw materials
• Apple has at least 200 suppliers
• If each supplier also has five suppliers, and each of those three, you are quickly at 5,000
suppliers and sub-suppliers
• Creates very complicated supply chains – small disruptions and ripple quickly
• Also creates potential legal and moral complications
Source: The Consumerist, It Takes Dozens Of Companies To Make Your iPhone
Conflict Minerals
Source: The Consumerist, It Takes Dozens Of Companies To Make Your iPhone
• Amnesty International tried to
trace one mineral – cobalt – from
one supplier to eventual end user
Planet Money Podcast
• Much of this presentation is drawn from the NPR Planet Money
podcast series on The Journey of a T-Shirt
• Listen to the entire t-shirt podcast series: http://www.npr.org/tags/190719989/planet-money-t-
shirt
• A podcast just on what UPS is doing to make the last mile more
efficient: http://www.npr.org/blogs/money/2014/05/02/308640135/episode-536-the-future-of-work-looks-like-a-ups-truck
Questions?

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Supply Chain 101 The Journey of a T-Shirt (Updated)

  • 1. Supply Chain 101 The Journey of a T-Shirt
  • 2. What is a Supply Chain? • The sequence of processes involved in the production and distribution of a commodity PLAN MOVEMAKE SELL Planners ManufacturersSuppliers Wholesale, Retail, DirectShippers End Users
  • 3. Supply Chain Impacts You Everyday • Your clothes - Brought to you through a supply chain that includes: • Cotton farmer • Textile, button, thread manufacturers • Shipper • Clothing manufacturer • Retailer • Your morning coffee - Consider the various supply chains involved to provide you with: • Municipal water and electricity • Coffee beans • A filter • Cream • Sugar • A cup
  • 4. Why a T-Shirt? • Simple product – very few inputs • Product familiar to everyone • Global product – supply chain spans the globe
  • 5. Raw Materials - Cotton • Cotton can be grown where land and labor are cheap, but… • US cotton is still king – US is #1 producer in the world • Cotton is treated as a high-tech product • Ninety percent of US cotton is from genetically modified seed • Harvesting equipment is mostly automated • All US cotton is tested and graded after harvest, giving consistency • Subsidies • Crop insurance • Price protection • Direct payments • One farm in Mississippi grows enough cotton for 9 million t-shirts every year
  • 6. Yarn • The cotton is shipped to Indonesia • The cotton is combed • And combed again until it is like cotton candy • Then pulled, twisted and spun to create yarn (thread) • All in an automated factory running 24x7 • Indonesia is current sweet spot for yarn
  • 7. Cloth • The yarn is shipped to Bangladesh • Yarn is knitted into cloth • Six miles of yarn in one t-shirt • Washed • And dyed
  • 8. Assembly • T-shirt assembly was in Bangladesh (men’s) and Columbia (women’s) • Sewing is still done by hand • Garment manufacturing moves from one low labor cost country to another as labor rates rise (England -> US -> S. Korea -> China -> etc.) • T-shirts are then shipped to New York, where printing occurred
  • 9. Why These Countries? MFA • In 1970’s, S. Korea became major garment exporter, threatening US jobs • Under President Nixon, US and Europe signed the Multi-Fiber Arrangement (MFA), setting strict import limits by source country • S. Korea hit the limits, so opened shops in Bangladesh • Bangladesh now has over 4,000 garment factories • The MFA did not stop the flow of jobs from the US and Europe – just where those jobs went
  • 10. Why These Countries? Tariffs • “The book of everything," officially the Harmonized Tariff Schedule of the United States determines tariff rates • Average tariff on goods imported is 2% • For T-shirts, it is 16.5%, unless for select countries, then its zero • Textile tariffs have been in place since 1789
  • 11. Tailor Shops to the World • Textiles and clothing as a share of a country’s total manufacturing exports • Most countries move into new industries over time • Bangladesh stands out on the graph for a few reasons • Apparel exports make up a bigger share of Bangladesh’s exports than they ever did for any of the other countries • That share is still rising.
  • 12. Old way of shipping • Loading ships used to be more art than science • Each pallet, bale, container or barrel loaded individually • It could take weeks and hundreds of workers to load / unload a ship
  • 13. Containerization / Intermodal • Devised in 1955 by Malcom McLean to bypass pre-Interstate roads • Goods loaded at origination point, unloaded at receiving point • Same container used on ocean, rail and truck (intermodal) • Standard size is 40’ long x 8’ wide x 9’ 6” tall • Drastically cut cost of transport around the world
  • 14. The Last Mile Problem • Getting the goods to the end customer • Most expensive cost in the t-shirt • Can be 28% of total item cost
  • 15. Amazon and the Last Mile • Amazon is experimenting with multiple channels to deliver packages • Currently uses traditional carriers (UPS, FedEx, USPS) • Experimenting with Uber-like package delivery
  • 16. T-Shirt Cost breakdown • $12.42 approximate cost per t-shirt • The men’s shirts cost approximately 10 cents to ship to the United States from Bangladesh. • The women’s shirts cost about 7 cents to ship to the United States from Colombia.
  • 18. Supply Chain of the iPhone • The iPhone is sourced from dozens of countries, from every continent except Australia and Antarctica • Austria • Belgium • Brazil • China • Czech Republic • France • Germany • India • Indonesia • Norway • Philippines • Singapore • South Korea • Taiwan • Thailand • United Kingdom • United States • Vietnam • Ireland • Israel • Italy • Japan • Malaysia • Malta • Mexico • Morocco • Netherlands Source: The Consumerist, It Takes Dozens Of Companies To Make Your iPhone
  • 19. And Dozens of Suppliers • Samsung – in Austin TX – makes the A9 Chips • 3M – makes the film between the glass and the electronics • Corning – makes the Gorilla Glass • Texas Instruments – makes chips that make the phone understand touch • Largan Precision – makes the camera lens in Taiwan • Cirrus Logic – makes audio components • Murata Manufacturing – makes ceramic capacitors • Vishay Intertechnology – makes electronic components such as capacitors and resistors Source: The Consumerist, It Takes Dozens Of Companies To Make Your iPhone
  • 20. Layers of Suppliers • Each supplier in the iPhone example has suppliers, some back to raw materials • Apple has at least 200 suppliers • If each supplier also has five suppliers, and each of those three, you are quickly at 5,000 suppliers and sub-suppliers • Creates very complicated supply chains – small disruptions and ripple quickly • Also creates potential legal and moral complications Source: The Consumerist, It Takes Dozens Of Companies To Make Your iPhone
  • 21. Conflict Minerals Source: The Consumerist, It Takes Dozens Of Companies To Make Your iPhone • Amnesty International tried to trace one mineral – cobalt – from one supplier to eventual end user
  • 22. Planet Money Podcast • Much of this presentation is drawn from the NPR Planet Money podcast series on The Journey of a T-Shirt • Listen to the entire t-shirt podcast series: http://www.npr.org/tags/190719989/planet-money-t- shirt • A podcast just on what UPS is doing to make the last mile more efficient: http://www.npr.org/blogs/money/2014/05/02/308640135/episode-536-the-future-of-work-looks-like-a-ups-truck

Hinweis der Redaktion

  1. http://apps.npr.org/tshirt/#/cotton
  2. http://apps.npr.org/tshirt/#/machines
  3. http://apps.npr.org/tshirt/#/people
  4. http://www.npr.org/blogs/money/2013/12/05/247360903/nixon-and-kimchee-how-the-garment-industry-came-to-bangladesh
  5. http://www.npr.org/blogs/money/2013/12/05/247360903/nixon-and-kimchee-how-the-garment-industry-came-to-bangladesh
  6. http://apps.npr.org/tshirt/#/boxes
  7. http://apps.npr.org/tshirt/#/boxes at end of notes
  8. http://apps.npr.org/tshirt/#/you