The document discusses Holistic Marketing strategies used by Paytm. It outlines Paytm's integrated marketing approach including its various products and services, partnerships with over 200 companies across different industries, and relationship marketing efforts focused on customers, employees, partners and stakeholders. Paytm aims to provide a simple and convenient experience for customers while also cultivating a strong work culture and treating employees well to drive business performance and growth.

1. HOLISTIC MARKETING
A PRESENTATION BY TILIKA CHAWDA

2. INTEGRATED
MARKETING

3. PRODUCT
&
SERVICES
PAYTM GOLD
PAYTM FOREX
PAYTM
ENTERTAINMENT
PAYTM MALL
PAYTM MONEY
PAYTM UPI
PAYTM LIFE
INSURANCE LTD.
PAYTM BUSINESS
PAYTM ICICI BANK
POSTPAID
PAYTM RETAIL
PAYTM AUTOMATED
TAX PAYMENTS

4. CHANNELS
• AIRTEL
• MTNL
• VODAFONE
• IDEA
• HATHWAY
• DISHTV
• JIO
• TATA DOCOMO
• RELIANCE ENERGY
• ADANI ELECTRICITY
• VIDEOCON D2H
• ASIA NET
• MAHANAGAR GAS
• INDIAN OIL
• BHARAT PETROLEUM

5. PRICE
• FREE FOR REGULAR FUND
TRANSFER.
• FOR PAYTM TO BANK A/C A
FEE OF 2% + GST.
• MONTHLY PAYMENT
ACCEPTANCE LIMIT IS 50000
COMMUNICATION
• SENDS DAILY ALERTS REGARDING
TRANSACTIONS.
• SENDS DAILY OFFER UPDATES
• RECTIFICATIONS DONE WITHIN 24
HOURS.
• SENDS SIGN IN DETAILS THROUGH
SMS/EMAIL/PUSH NOTIFICATIONS

6. RELATIONSHIP
MARKETING

7. CUSTOMERS
• BASIC NEED ASSESSMENT
• CONVENIENT AND SIMPLE TO USE
• QR CODE FEATURE FOR EASE OF
TRANSFER.
• SAW A JUMP OF 632% AFTER QR
CODE FEATURE.
• OFFERS ATTRACTIVE CASHBACK
SCHEMES
• PAYTM DEVOTION SEGMENT FOR
RELIGIOUS DONATIONS.
• QUICK GRIEVANCE REDRESSAL
SYSTEM
EMPLOYEES
• HIRED 20000 PEOPLE POST NOTE BAN
• GIVES ATTRACTIVE ESOP, TRAVELLING
AND FOOD ALLOWANCES, GIFT
COUPONS, ETC.
• TREMENDOUS WORK LIFE BALANCE
• OVER 1000 CURRENT EMPLOYEES
WERE ALLOWED TO LIQUIDATE THEIR
ESOP MAKING THEM $5BN DOLLAR
RICHER.
• EMPLOYEES TREATED AS
INTERNAL CUSTOMERS

9. PARTNER
• HAVE PARTNERED WITH LOCAL
START-UPS TO PROMOTE
ENTREPRENEURSHIP.
• PLUSTXT – FAST TEXT MESSAGING
APP IN ALL INDIAN LANGUAGES
• JUGNOO – AUTORICKSHAW
AGGREGATOR
• SHIFU- CONSUMER BEHAVIOUR
PREDICTION PLATFORM.
• BANKS, ENTERTAINMENT, UTILITY,
ETC.
• OFFICIAL ASSOCIATE OF MAKE IN
INDIA & DIGITAL INDIA
STAKEHOLDER
• ALIBABA – 40%
• VIJAY SHARMA (FOUNDER) – 21.33%
• SOFT BANK – 20%
• ONE97 – 11%
• SAIF INDIA PVT LTD. – 7.67%
“PAYTM IS AS INDIAN AS
MARUTI”
~ VIJAY SHARMA

10. INTERNAL
MARKETING

11. MARKETIN
G
DEPARTME
NT
July 2015 – acquired title
sponsorship from bcci
(domestic + international)
Acquired sponsorship of the
8th ipl
Associate partner of SONY
TV and Viacom 18
entertainment
Official partner of Mumbai
Indians
Official umpire partner of
2018 ipl.

12. SENIOR
MANAGEMENT

14. PERFORMANCE
MARKETING

15. SALES
REVENUE
Marketplace
Recharge service
Bill payments
Paytm wallet
Digital gold
Payment bank
They earn only through
advertising and
commissions from their

17. CUSTOMER & BRAND EQUITY

19. ETHICS & LEGAL
Paytm is a
transparent and
ethical company
01
It abides by the
rules and laws of
the land
02
Anyone going
against the said
laws will be
debarred from
holding an account
03
Special workplace
laws for protection
of employee
interests is
implemented.
04

21. TILIKA CHAWDA
C 050