Capitalize on pictures for your Social Media Strategy. 8 case studies for bringing your brand to life on Social Media.

1. BE VISUAL
BE SOCIAL
CAPITALIZE ON PICTURES FOR
YOUR SOCIAL MEDIA STRATEGY

2. « Photography is a reality
so subtle that it becomes
more real than reality. »
ALFRED STIEGLITZ

3. I
THE VOICE OF YOUR
COMMUNITY

4. Photography offers
an alternative way to
spread your message.
L’homme libre
by Yves Saint Laurent
The Yves Saint Laurent’s community has been asked to
give its vision of freedom. An original way to adapt
the advertising campaign of “L’Homme Libre” on
Social Media, emphasizing the visual aspect to
promote the new fragrance.
7,162 photos
shared on a dedicated Facebook App
via the Instagram hashtag #Breakfree.

5. II
BUILD AUTHENTIC & CLOSE
RELATIONSHIPS

6. Let customers introduce your
products through their eyes
& share the best stories with
the rest of your community.
OVOmaltine Crunchy
by OVOmaltine
The food brand OVOmaltine organized a successful
Instagram photo contest on its Facebook page to
promote its new product, OVOmaltine Crunchy, and
posted the best submissions on their Timeline.
13,000 new fans in 1 month
8,991 people talking about this
across a community of 20,000 fans

7. III
TELL YOUR
STORY

8. Photos capture a moment
that is gone forever,
it’s a part of memento.
Golden Moments
by Roland-Garros
The French Tennis Federation has launched, on the
Roland Garros Facebook page, the “Golden Moments”
board collecting all the most legendary photos and
videos of the competition.
10,000+ unique visitors

9. IV
SHARING IS ALSO ABOUT
ENTERTAINMENT

10. Organize special operations
by letting your fans express
their talent on enjoyable topic.
The Black Keys Photo Contest
by Sosh
The young and connected mobile brand, Sosh,
asked its fans to submit their best photos of
vintage vehicles in connection with the old
Chrysler van used on the cover of "El
Camino", a new album by The Black Keys.
38,000 unique visitors
500+ shared photos
8,000 votes

11. V
FROM VIRTUAL
TO REAL

12. Extend the «IRL» experience to
animate and promote an event.
Game Story Exhibition
by Orange
At "Game Story", an exhibition about video games, the french
mobile network provider Orange partnered with the stars of the
Ubisoft Studios. A digital photo booth allowed fans to take a
picture with one of the "Raving Rabbits". Pictures were later
posted on their Facebook app to commemorate the experience
and let folks vote on their favorite photos.
1,000+ participants in one week
1,500 new fans
recruited on an event where the operator was partner.

13. VI
SHOWCASE
YOUR PRODUCTS

14. Involve your community
at a deeper level.
Quiksilver + Nokia Poll
by Sosh
The online communities for Sosh, Nokia, Quiksilver &
Windows Phone are coming together to vote on the
design of the new Nokia Lumia 610 Quiksilver, the
first Windows Phone to be designed by users.
Fans had to “Like” one of the three models proposed.
600 earned likes

15. VII
PROVIDE WORLDWIDE
EXPERIENCES

16. Think global, act local:
offer multilingual and geolocalized
experiences to mutualize your audience.
Share your Rally experience
by Fédération Internationale de l’Automobile
The International Automobile Federation launched the
largest interactive Facebook contest their industry has
seen. Fans of Rally Around the World are invited to
share their best photos taken during the International
WRC Tour.
28,856 visits
587 shared photos
7,957 votes

17. VIII
SPREAD YOUR MESSAGE
TO ALL THE SOCIAL WEB

18. Increase the virality of
your campaigns through
cross-platform synergies.
Ovomaltine Crunchy
by Ovomaltine
OVOmaltine built a cross-channel campaign for its
photo contest integrating Instagram, mobile
phones, the Facebook Open Graph and the
dedicated hashtag #OVOCrunchy. They were able
to optimize their social presence to ensure
maximum participation.
200,000 story impressions in 3 weeks

19. THE SOCIAL MARKETING PLATFORM
Conversation Application Insights
Social apps that include photos
Quiz Photo Contest and many more!
Content tabs Conversion

20. WE LOVE INSTAGRAM
We deeply integrated the Instagram API into our platform,
along with all its revolutionary features including Instagram
connect and hashtag fetching.
Let’s provide great social experiences
by involving your community via the tools they love.

21. Tigerlily is an intelligent social media marketing platform.
We help you optimize interactions with your fans
and maximize their lifetime social value.
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