Mobile Marketing for Small Business1. Getting Started with
Mobile Marketing
Mobile marketing fundamentals explained
By tiffany Simpson
Marketing Your Small Business
on Mobile Devices
2. In this presentation I will help you
determine whether or not mobile
marketing is the right choice for your
business.
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Is Mobile Marketing
Right for Your Business?
Should your business
be on mobile?
3. Copyright © 2015 TiffanySimpsonBelize.com
It's no secret that people love to
play games on their mobile
devices. Whether it's while
they're waiting at the doctor’s
office, riding on a bus, or wasting
time at the end of the day, mobile
gaming is extremely popular.
4. Copyright © 2015 TiffanySimpsonBelize.com
Now imagine being able to
spread your advertising message
to
thousands of targeted consumers
through their mobile devices.
Are you beginning to see the
power?
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There is no doubt that mobile marketing is an extremely
effective way to reach consumers. However, when it comes
to using it properly there are several things you should keep
in mind.
6. Copyright 2015 © TiffanySimpsonBelize.com
Fundamentals of
Mobile Marketing
Explained
7. 1
Copyright © 2015 TiffanySimpsonBelize.com
Always get permission from people before you add them
to your database. Just like email marketing it's
important to have a double opt in system when building
your mobile list. While setting up a single-opt in system
may help you build your list faster you could also end up
being plagued with more Complaints, so it's better to be
on the safe side and get full permission before sending
out your messages.
8. 2
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Landing pages are important to every website and this is
especially true for mobile landing pages. It's important to
create landing pages specifically for your mobile marketing
campaigns. They need to be much more efficient than
regular landing pages. A simple, streamlined design
works best for lead-generating pages and customer
acquisition. So, it's important to take the time to learn this
skill because it will pay off.
9. 3
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Be sure that you understand that a mobile site is not just
a scaled-down version of your business site. Instead,
think of it as a summarized version. Many marketers
make the mistake of trying to scale down their entire
regular sites to take them mobile and ultimately end up
losing customers.
10. 4
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Be sure to lay claim to your business on the big social
network's. In mobile marketing, it's all about location,
location, location. Smartphones and mobile devices, all
have location awareness built into their systems, so
users can tell what is around them. Make sure they can
find you by
claiming your page on sites, like Foursquare, Facebook
Places, Gowalla and Google Places.
11. 5
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When making ads for mobile platform, always remember
to pay attention to the length. Make your advertisements
short and sweet. Your ads should be clear, concise and
say exactly what you need to convey without taking up
too much space or too much of the customers time. In
addition, they should convince the customer to take
immediate action.
12. 6
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Check out what your competition is doing. Look for their
blog or website on your own smartphone and see what
they are up to. Take a look at their social media activity,
see that they are promoting and pay attention to how they
are engaging their customers. When you look at your
competition, it will give you some ideas about what you
need to do.
13. 7
Copyright © 2015 TiffanySimpsonBelize.com
Avoid using all caps and abbreviations. You want to make
your message look as professional as possible. If you
don't avoid these things, you could come off looking like a
scammer and your recipients are likely to block you from
sending them any future messages. The more
professional you look, the better.
14. Copyright © 2015 TiffanySimpsonBelize.com
Tiffany Simpson
Mobile marketing expert
Get Started with Mobile Marketing Today!
Tiffany Simpson is an award winning technology entrepreneur, social media
marketing expert, mobile marketing expert and mobile app developer, who
helps businesses And entrepreneurs increase their revenue using social
media and mobile marketing.
in addition to developing high converting mobile sites and mobile apps for
your business and driving traffic to your business through social media,
Tiffany and her team of social media and mobile marketing experts can help
you to automate your entire social media and mobile marketing campaigns.
Get started below!
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