1. What is social media?
Ready Power Market

2. Social Media
 The interaction between people discussing
common topics of interest.
 This means reviewing and referring service
providers such as automotive shops. It's like when
you ask Steve who he thinks is a body shop after you
have been in a wreck. He gives a personal reference.
 Social media is much the same because it’s a
personal reference from someone you trust on a
much larger scale.
 Some topics that may be discussed in social media
range from politics to recipes to even repair shops.

3. Social Media
 Social media has many moving parts just like an
engine.
 Each part needs special care in order to maintain
credibility and effectiveness. Think about it if you
don’t change your oil your engine fills with sludge
and you buy a new one.
 If you don’t communicate with your customers
and provide them valuable information they will
find a new repair shop.
 This is the age of information, you have to educate
your customers. You have the highest mark up in
preventative maintenance , but no one is buying
because they are pinching pennies.

4. Social Media
 It’s your responsibility as a repair shop to
help take of your customers car this means
educating them.
 Socialmedia is a great tool to keep your
customers educated while getting marketing
impressions.
 So what is a marketing impression?
 This means your customers have had some sort
of interaction with you no matter how small the
scale.

5. The different social tools
Facebook
Fan Increase
Business Visibility
Growth Numbers How

6. Twitter
Tweet
Drive
Message
Traffic
Newsfeed Coupons Target

7. Google Places
Reviews
Search Micro
Results Website
Reach Photos &
Highlight
Customers Videos

8. Keyword Analysis
 A keyword analysis preformed once a month
gives businesses a serious edge in finding and
exploiting the keywords that will make them
money.
 Combining this with Google analytics and
developing the accurate wordings and character
length can make the difference between first page
placement and last page placement.
 Google Analytics lets you measure your
advertising ROI as well as track your Flash,
video, and social networking sites and
applications.

9. Ready Power Market
 Blogger
 Slideshare
 E-newsletters
 Surveys
 Website
 Online appointment making
 Search Engine Optimization