1. SMS and Slide Share
Tools of the Trade

3. …Mobile marketing is as simple as
optimizing your
marketing strategies.

4. Reach out and offer that
personal touch
to your customers.
SMS
4

5. Make sure that you avoid
unnecessarily flowery language
and stick to the point. Be precise
about what you are saying
because your…
words are limited.

6. 160 charactersAvoid promotional text and sales pitches.

7. Write Short Sentences
Make use of capital block letters when you want to
highlight a particularly important part of your offer.
7

8. Make Your Message Actionable
Start your message with a direct call to action, rather than with
long sentences.

9. Time Your Messages Right
Mobile users usually read their text messages immediately – this means your
communication is instant. Take extra care to time your messages, so that you
catch them at a time that they are most likely to be responsive to you.

10. 10

11. You are able to market to customers on a one-to-one
basis, thus giving them the feel of individual treatment
via the SMS sent to their mobile phones.

12. You can reach groups of people who are interested in
knowing about your products and services instantly.

13. 60 Million Slide Shares gets 60
million visitors per month.

14. Know your audience
Tell the story they want to hear on Slide Share
• Get traffic
• Rank better on Google
• Grow your followers
• Get email subscribers
• Build your brand
• Create your own uses

15. Work on Your Content
• The content will make the difference between good results and great
results. Insert something worth talking about in your slides.
• You have three main options:
– Show something shocking
– Explain useful information
– Evoke emotions