The document discusses how the student used audience feedback to improve their media studies project which included a movie trailer, poster, and magazine. They conducted research to determine the most appealing movie title and whether to use a classic or contemporary film noir style. Feedback helped refine the designs, such as adding color to the magazine cover and fading elements on the poster. The trailer was updated with unique selling points, faster pacing, and industry standard text. Overall, the audience feedback process helped the student create media texts that better appealed to their target audience.

1. Media studies A2 evaluation.
What have you learned from and
how did you use the feedback you
received from the audience?

2.  Within this media studies project I have learnt how to
construct a teaser trailers, movie poster and movie magazine ,
the codes and conventions of all media 3 texts I created and
also how to use the programs that created them in such as
serif movie maker, sony vegas, Photoshop and serif draw plus. I
have also learnt from the audience research I conducted as I
was creating my products and how the audience feedback I
received aided me to construct a media product that is more
appealing to target audience as criticism and feedback allowed
me to make changes in order to construct better media texts.
What have you learned from and how did you use the
feedback you received from the audience?

3.  Before I constructed my 3 media texts I conducted audience
research in order to ensure the product I was constructing
was going to market to target audience , so before deciding on
the title of the film I handed them out the synopsis of my
movie and handed them a questionnaire with options for
which name they felt was most appealing and best suited the
film.
Audience research: Movie title:
I asked 12 peers aged 16-18 years which title they feel fits my
film idea best and is the most appealing to them. And which
title would make them want to see the film the most.
Mania - received 2 votes
 Insanitarium- received 3 votes
 Mirage- received 6 votes.
 Division- 2 votes.
 Mirage received the highest amount of votes, It received half
the votes from my peers. This means that this would be the
most fitting title for my film and the most appealing to my
target audience.
What have you learned from and how did you use the
feedback you received from the audience?

4. What have you learned from and how did you use the
feedback you received from the audience?
Film noir v.s contemporary
film noir.
Contempora
ry film noir
film noir
 Also before constructing my media texts I sent out another questionnaire to
my peers aged 16-19 asking if from reading my movie story synopsis If they
would prefer for the film to be purely in film noir style or if they would prefer a
more contemporary (modern) twist on the classic film noir style. I asked 20
peers this.
 15 out of 20 peers, as demonstrated in the pie chart would prefer a more
contemporary Film Noir style. This allowed me to realise in order to create a
successful trailer that I needed to incorporate the black and white filter and
dark mood and dramatic lighting in order to in keep with film noir style, but
to use more modern techniques to create the product. This is shown through
my trailer by the use of modern music soundtrack to the trailer and also by
having shorter clips in order to create pace , tension and suspense as
opposed to using longer lasting shots as in classic film noir as found in my
research shots in trailers lasted longer, also within my trailer I incorporated
dramatic lighting, black and white filter and a dark mood. I combined both in
order to create a contemporary Film noir in order to appeal to target audience
and I kept this in mind when constructing my three texts .

5. What have you learned from and how did you use the
feedback you received from the audience?
 I also continued to gain audience feedback during the construction of my 3 texts. This
allowed me to develop my trailer, poster and movie magazine to make it more appealing
to target audience. After I showed a group of 20 people aged 16-45 my draft movie poster
magazine and trailer. And sent them this questionnaire:
Mirage- audience feedback:
Gender: Age:
1) Does this poster appear to look like a movie poster? (Circle appropriate)
Yes/ no /maybe
2) If yes what features indicate to you that this is a movie poster?
3) Judging by the movie poster what genre would you say the film is? (Circle appropriate)
Film noir / Horror/romance/ comedy
4) Do you feel that the film poster reflects the genre of film (film noir)?
Yes/no
5) Does this poster make you want to see the film or intrigue you to find out more?
6) Does this text appear to look like a magazine front cover?
Yes/no/maybe
7) If yes, what features indicate to you it is a movie magazine?
8) Do you feel that the style of the magazine reflects the film noir genre?

6. 9) Do you feel that the magazine cover lacks too much colour? Or do you feel the black and white is simple
and effective?
10) What genre would you say this film would be from viewing the trailer?
Film noir / Horror/romance/ comedy
11) Do you feel this trailer uses codes and conventions of a movie trailer?
12) From viewing the trailer would you want to go see this film?
13) Does this trailer make you want to know more about the film?
14) Do you feel this trailer is effective? If not please state where improvements could be made.
15) Do you feel as if the poster, trailer and magazine all look as if they are apart of the same film, or do you
feel they are disjointed?
What have you learned from and how did you use the
feedback you received from the audience?

7.  Draft Movie magazine:
 Feedback for the draft magazine showed that the
audiences identified with the magazine in the intended
way and all indicated that they felt it was a movie
magazine and that the draft matched the conventions
of a movie magazine, by having the film title bar code
and issue number and also from the title of the
magazine. However they felt the left alignment was
off.
 It also showed that the audience felt that the style
of the magazine appropriately reflected the genre
of film noir and pointed out that features such as
incorporating the black and white filter and
dramatic lighting within the image really aided the
genre to come across to an audience.
 However when asked if they felt that the simple
black and white theme was simple and effective or
lacks colour and is ineffective, 98% of the audience
(18/20) felt that it would not stand out from a
magazine shelf because of its lack of colour and
would probably go unnoticed. And also that it
seemed boring because of this.
 This research then allowed me acknowledge what an
audience wants in order for it to appeal to them and
improve my movie magazine.
What have you learned from and how did you use the
feedback you received from the audience?

8. What have you learned from and how did you use the
feedback you received from the audience?
 Draft Movie magazine improvements:
 This is my secondary draft of my movie magazine based off of audience feedback I
adjusted the left alignment, and added colour to my magazine text. When
comparing the two the audience and myself both agreed that the image comes
alive and stands out far more with the gold colour font, and would be much
easier to spot from a magazine stand. However the audience felt that the font
that the magazine was done in did not reflect the genre as much as it could.


9.  Draft Movie magazine improvements:
 During secondary audience feedback, the audience still felt that even though they
felt the gold text brought out the image and made it more appealing and effective as a
magazine that the text font needed to be changed to a font more similar or reflective of
that period of time. I then researched into fonts used in Film Noir and fonts used on
magazine and movie posters in that era. I then found a similar font and used serif draw
plus to try to recreate the font. I feel this change is effective as it looks more like a Film
Noir magazine. However the alignment is still off.

10.  Final movie magazine:
 Final feedback for my magazine showed that
the alignments needed adjusting in order to
ensure the industry standard of left
alignment is correct, So text was all shifted
until it was in line perfectly.
 It also showed mistakes such as lower case
letters were upper case should be and
spelling mistakes all of which have been
corrected.
 Also showed that there was no date on the
magazine, the date the issue was released was
added above the bar code to correct this.
 Also the Gold was all reworked in order to
ensure it was the same shade of
gold/yellow.
What have you learned from and how did you use the
feedback you received from the audience?

11.  Movie poster draft:
 Audience feedback for the
movie poster indicated that
the audience identified with
the text as desired and all
20 people asked responded
that they felt that the text
was a movie poster. And that
conventions such as
positioning of the title, the
blurb, the release date and
the unique selling points
indicated what the text was
 When the audience was asked
what genre they thought the
film was 97% said that it was
a film noir meaning that the
imagery and construction of
the poster was appropriate
for the genre and that an
audience can tell what genre
it is. Many mentioned the
mysterious smoke the
detective on the pier and the
black and white filter aided
the genre to be brought
across to an audience.
What have you learned from and how did you use the
feedback you received from the audience?
 Audience feedback also indicated that 98%( 18/20)of people felt that the poster
had intrigued them to find out more about the film or watch it.
 Audience feedback also stated that the edges of black around the females body
needed fading and the detective figure on the pier needed fading a little so it
blended in more with the figure. And also the alignment of the text in the blurb
needed making more neat and that the “key grip” would be removed as it is not
conventional for movie posters to include key grips on the blurb.

12.  Final movie poster:
 Based on the audience
feedback changes that
were suggested were
made to improve the
media text and make it
more marketable to the
target audience and
incorporate movie
poster conventions.
 The black edges around
the female figure were
faded out so she looks
more apart of the scene.
 The detectives figure on
the pier was also faded
to make it merge more
with the female figure
and stop it from
appearing it was floating.
 Also the alignment of the
text in the blurb was
made neater and with
equal distances.
What have you learned from and how did you use the
feedback you received from the audience?
 Also a release date was added in order for an audience to
know when the film is released.

13.  Film trailer draft:
 The audience felt that the trailer at
this stage in construction needed
some unique selling points added to
it in order to give an audience some
more incentive to see the film and
also because some clips lasted
quite long so adding something such
as “directed by…” would fill in the
time period. Another convention the
audience noticed was missing was
the trailer certificate “this trailer
has been approved for” as it is
industry standard and is an
essential convention that needed
adding.
What have you learned from and how did you use the
feedback you received from the audience?
 The audience felt that the dark imagery and high contrast lighting and the use of the detective and
femme fatale within the trailer reflected the genre of film noir effectively and felt the music was in
sync with the clips and also very appropriate for the trailer. They felt the music conveyed the
dramatic mood effectively.
 The audience also stated that the release date and film title need to be added to the trailer.
 100% of the audience said that the trailer was effective in intriguing them and them wanting to find out
more and watch this film , which is good because this means the text is appealing to the target
audience.
 The audience felt that although the music was fitting and dramatic in order to make in more
interesting that the music needs to gain pace and so does the trailer in order to create suspense. And
ensure that film noir is being made into a contemporary trailer where through my research I noticed
that all trailers gained momentum to build suspense.

14.  Final trailer:
 Improvements that were made based on audience
feedback were as follows:
 Adding a certificate to the trailer “the following
preview has been approved…” This was placed
before the trailer started as is industry standard.
Giving the trailer an industry standard.
 Also by adding in two different unique selling
points the lead actors names and the director’s
name. “Vanessa paradis” “James Frankfurt” and
“directed by Pierre Montgomery” This makes the
film more appealing to an audience because it
makes these people seem an additional reason to
see the film to see there performances and also if
the director is well known for making successful
movies than an audience has more incentive because
they feel as if the film will be good because the
director is talented.
What have you learned from and how did you use the
feedback you received from the audience?

15.  The title of the film was added, in a large font at the
end of the trailer so that the audience knows what
the film is called and putting it last ensures its one
of the last things an audience see’s so they remember
the name of the film. Putting an effect on the text to
make it flash onto the screen was said to be a good
improvement according to my peers.
 Also adding the date and having it scroll across the
screen made it more interesting and memorable
along with the music fading out and then finishing
when the date disappears was said to be an
improvement from just having the text scroll. Also
by placing the date last it is conforming to trailer
conventions as it is the last thing an audience will see
so they will remember when the film is released.
 Another improvement made was to add in a
secondary piece of music that is of a faster pace in
order to build suspense within the trailer and make
it more exciting for an audience to watch. The
audience reacted well to this and said that it gave
the film noir trailer a nice contemporary twist.
What have you learned from and how did you use the
feedback you received from the audience?