With the current pace of change, organizations will have to be prepared for the unexpected. They will have to provide flexible access to people and information resources to serve unanticipated information needs whenever and wherever they occur. However, traditional intranets fail today's knowledge workers in this respect.
2. Expertise in how to leverage mobile,
social and collaboration technology to
improve collaboration and information
worker productivity.
Twitter: oscarberg
www.thecontenteconomy.com
3. ”The future is here – it is just not evenly
distributed”
William Gibson
3
4. ”Why are we so
powerful as
consumers
but so lame as
employees?”
Geoffrey Moore,
TCG Advisors
5. Knowledge work is becoming increasingly
important (strategic)
Structure-based work Knowledge-based work
Processes, routines, Research, problem-solving,
controls, manuals… innovation…
6. Constant change is the new normal
Yesterday Now
Pace of change
Predictable & stable Unpredictable & dynamic
business environment business environment
Allowed for long term Need to be
planning prepared for change
Based on illustration by Dennis Bottjer, www.DennisBottjer.com
7. A day in the life of a knowledge worker
What is happening? When should I contribute?
How to collaborate? Where do i find…?
How can I influence? Who knows what?
How to share?
8. To what degree do our intranets help us
answer such questions?
Square Wheels: http://www.squarewheels.com/mainpage/swsmain.html
9. Traditional intranets focus on serving the most
common and predictable needs
High
What’s our
travel policy?
Usage rate
How do I perform
this activity?
Cost to serve
Low
Content serving information needs
11. Social media and consumer IT have made the
cost to serve collapse
High
Usage rate
Low
Content serving information needs
12. Collectively we can now serve many of our
unanticipated and less common needs
High
Usage rate
User-generated
content Who knows the What are
NPV function you working
in Excel? on?
Cost to serve
Low
Information
14. “It's not information overload. It's filter failure.”
Clay Shirky
Illustration from The Economist
15. #fail
Trying to ”solve” information overload
by cutting supply instead of improving filters
è Important information needs
cannot be served
16. “Throughout the primate world, social networks
provide a fast conduit for innovation and information-
sharing that help the group as a whole to adapt to its
environment.” - Alex Wright, author of “Glut”
17. Value creation
Goal
Act
High visibility
Coordinate
Form team
Contribute
Low visibility
Build trust and engagement
Connect and relate
Serendipity
Find & discover people
Share what you know, have and think
Make yourself visible and participate
Purpose, values, self-awareness and motivation
18. #fail
Not understanding or supporting the social
activities that enable collaboration
è collaboration does not happen naturally
across boundaries
19. “A well-functioning organization is a well-
functioning social network” - Greg Satell (@digitaltonto)
Find and connect with Rapidly distribute
people across ideas, experiences
boundaries and knowledge
Become aware Tap into the
of what others knowledge of your
are doing informal network
20. Our interactions make relevant content surface
Like
Share
Discuss
Stuff
Information abundance
21. Our social networks become our filters
Shared interests
Shared stuff
Filter Feed
Social network
22. We need to go from personal productivity to
networked collaboration
Business
value
Transform
Networked
collaboration
More adaptable and
innovative enterprises
Enterprise
Grow
collaboration
Faster enterprises
Team collaboration
Run
Faster teams
Personal productivity
Walk
Faster employees
Maturity
23.
24. ”94% of the problem are caused by the system
and 6% by the individual” (Demings 94/6 rule)
6%
94 %
Where do you think we need to focus
our change efforts?